While C-stores have largely escaped the economic impact of COVID-19 unscathed so far, fear of an impending recession loom large. Following the economic crisis of 2008, loyalty programs boomed, growing by 19% between 2007 and 2009 and driving consumers back to brands that were offering the best deals to stretch their budgets further.
Now, loyalty programs are a given, with about 73% of C-stores operating one today. How those programs are leveraged will determine which brands come out of the pandemic on top.
This webinar covers topics like:
- Why loyalty programs are a lifeline through turbulent financial times
- Ways to drive profits with budget-conscious consumers
- Using order and delivery to reach a wider consumer base
- How to make your brand stand above the rest
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