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AI to IASM Boosting Engagement with Advanced Segmentation

Advanced Segmentation Cropped For Umbraco

Ever wonder how Netflix makes such great recommendations? It uses behavioral segmentation to identify your favorite genres and pick content recommendations for you to watch in the future. As a restaurant marketer, you can use a similar system to customize your outreach to your guests.

With AI, it becomes far easier to segment guests based on a laundry list of past and predicted future behaviors. The result is a series of actionable segments that enable marketers to motivate desired actions through timely, personalized, and relevant messages.

Watch this 15 minute webinar to learn more about:

  • How AI improves customer segmentation
  • Using clusters to push guests towards desired behaviors
  • Improving ROI with segmentation

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