Ever wonder how Netflix makes such great recommendations? It uses behavioral segmentation to identify your favorite genres and pick content recommendations for you to watch in the future. As a restaurant marketer, you can use a similar system to customize your outreach to your guests.
With AI, it becomes far easier to segment guests based on a laundry list of past and predicted future behaviors. The result is a series of actionable segments that enable marketers to motivate desired actions through timely, personalized, and relevant messages.
Watch this 15 minute webinar to learn more about:
- How AI improves customer segmentation
- Using clusters to push guests towards desired behaviors
- Improving ROI with segmentation