The Keys to High ROI for Grab-and-Go Food and Beverages

For some people, the news that both Target and Whole Foods are moving into the grab-and-go segment might feel like a threat. But for savvy c-store owners, it’s something else entirely: an opportunity.

When big players like Target and Whole Foods make a move, it behooves everyone in the food-sales industry to take notice. After all, they wouldn’t be doing so unless it’s likely to be highly profitable. And that certainly looks to be the case, as there’s been a 15% increase in prepared meals and snacks since 2010 and 25% of millennials eat in their cars on a daily basis.

Fortunately, convenience stores are perfectly positioned to take advantage of this opportunity. Nearly half of their customers are already purchasing food or beverage items.

And because c-store customers tend to make multiple visits per month, grab-and-go food is a prime way to increase their spend each time and encourage even more visits.

Convenience stores also have ample opportunity to promote their grab-and-go food options. Simple signage in the store can motivate customers to add food to their purchases, and signage in the forecourt may entice fuel-only customers to pick up a meal or snack. Video ads at the pump can serve the same purpose.

Although getting customers interested in grab-and-go options seems simple enough, getting them to actually make purchases is another matter. A long checkout line will send 74% of shoppers to a competitor, while 41% of them will change their minds about a purchase if the line is too long.

A grab-and-go program needs to deliver both a high ROI and an increase in visits. For maximum effectiveness, special attention should be paid to the “Four P’s” – product, price, place, and promotion.

Each of these four elements plays a crucial role in the success of a grab-and-go program. To highlight their importance, we’ve created an on-demand video containing details and ideas on how to implement your own program.

This free, streaming webinar, “Grab-and-Go: How to Maximize Your Foodservice Options” will take you through the key recommendations we give our c-store clients, as well as help you create an effective grab-and-go segment plan.

Click here to watch this free, on-demand video and learn how adding or improving your own grab-and-go program can boost your bottom line and help you compete with even the biggest industry players.

Kim Otocki

The Author
Kimberly Otocki is a content marketing specialist at Paytronix working in the convenience store space. With a passion for telling stories, she helps bolster the Paytronix brand through content creation and data analysis. Kimberly loves sharing relevant content to help businesses discover the marketing solutions they need.

Get links to posts like this in your inbox by signing up below.

 

Thank you for subscibing to our blog.

Leave a Comment

CAPTCHA Image

Reload Image

No comments on “The Keys to High ROI for Grab-and-Go Food and Beverages”