5 Loyalty Program Mistakes Your Brand Needs to Avoid at All Costs
Loyalty programs are all about connecting with your customers and creating a great experience for them whenever they interact with your brand.
Is your brand tapping into these three unshakeable pillars of guest loyalty in 2025?
2 min read
Jul 30, 2019
Convenience stores have been an American staple for close to 100 years, serving an important function for the average consumer. But with technology changing so rapidly and major retailers like Amazon making moves that threaten the market, will c-stores continue to be relevant to the next generation?
It’s necessary to answer this question because Gen Z (the next generation with purchasing power) constitutes nearly 27% of the entire U.S. population and is on track to be the largest generation of consumers. However, its shopping habits are substantially different from other groups. If convenience stores can’t capture the interest of this generation now, they’ll struggle to stay relevant … and stay in business.
Here are six trends that conveniences stores need to be aware of – and capitalize on – to create loyal shoppers among Gen Z.
Digital guest engagement programs are the key to making Gen Z (and all generations) feel as valued as possible. They enable c-stores to gather data and use it to deliver promotions, discounts, and messaging that is relevant on an individual level. These programs can include and/or integrate with an app, mobile payment, delivery options, and any number of other digital touchpoints.
Because the promotions are personally meaningful, customers partake in them and visit the c-store location more frequently. And encouraging those habits when Gen Z is young helps create loyalty for life.
Engaging Gen Z customers requires a comprehensive plan.
Loyalty programs are all about connecting with your customers and creating a great experience for them whenever they interact with your brand.
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