How to Market Your Online Ordering Website for Convenience Stores

You've launched the online ordering website for your convenience store—congratulations! But as one store among 152,000 others in the US, how do you get people to use your brand? 

We’re going to show you proven website marketing tips for convenience stores. We'll help your website get more leads. 

OPTIMIZE YOUR CONVENIENCE STORE WEBSITE 

Customers need to be able to find your website. That means you need to be thinking about SEO. Targeting local keywords such as "convenience store delivery" and “convenience grocery store.” Stay up to date with technical SEO changes, such as:  

• Title tag optimization 

• Internal linking 

• Product page optimization

Since more people use mobile over desktop, a mobile-friendly site design is a must because: 

• 96.2% of US Internet users go online with mobile devices 
• Google places a higher priority on mobile for SEO rankings 
• Product designers prefer starting with mobile  

Have a user-friendly loyalty program on your convenience store website to get repeat business and valuable customer data. Loyalty members spend about 12% more than non-loyalty members.

INCLUDE A MENU ON YOUR WEBSITE 

Quality photos and videos show customers what you offer. But improving user experience (UX) on your website involves more than just visuals. Use an online ordering system that allows:

• Item customization 

• Ingredient filtering 

• Options for customers to tailor their orders

Offer real-time availability info. 

CREATE A CONVENIENCE STORE APP 

Show links to your store’s app on your website and social media to get more downloads. Get more users with in-app promos and ask your customers to share positive reviews on app stores. 

Optimize your c-store app for easy use. Add your loyalty programs and rewards to the app. 

Case study: Using the Paytronix Platform, Pump N Pantry created a loyalty program and a convenience store app. Rewards points could be used for:

• Food 

• Snacks

• Other merchandise 

• Discounts 

• Deals 

In a year, 6,000 members had joined.  

RUN LOCAL ADS AND CLAIM YOUR LOCAL BUSINESS PROFILES 

Local engagement is a must. You need to be listed with local business associations. By including your local community, you can build a customer base and get people talking about you in their neighborhoods.

Start by running targeted ads on social media and search engines. Build relationships by partnering with media outlets like:

• Newspapers 

• Magazines 

• TV stations

Lead community events like:

• Fundraisers

• Parades 

• Non-profit events 

Claim and update your business profiles, including Google Business Profile and Yelp for Business. These are free tools for reaching customers. Also, think about paying for these platforms’ marketing and advertising options. 

MARKETING IS THE FOUNDATION 

Get people talking about your website with convenience store marketing. Use the tips above to improve your convenience store website.

Key takeaways: 

• Make sure your website works for mobile and desktop users
• Offer a user-friendly menu and checkout process 
• Add your loyalty programs
• Use social media marketing and search advertising 
• Partner with delivery apps 
• Claim your local business profiles 

THE POWER OF WORD OF MOUTH 

Word of mouth is still the best marketing. 92% of global consumers trust recommendations from family and friends (Nielsen). Happy customers are your most effective marketers.

Consider the following: 

• Tell customers to leave positive reviews on your social media profiles 
• Create a referral program that rewards customers who bring in new ones 
• Host events that encourage customers to bring friends 
• Get engagement on social media by responding to customer comments 
• Provide customer service that creates memorable experiences

READY TO GET MORE CUSTOMERS? 

Paytronix offers solutions to improve your online ordering website and marketing. Explore our solutions or download our free resources to learn more about: 

• Creating an easy-to-use online ordering platform 
• Crafting marketing campaigns 
• Integrating with delivery apps 
• Using customer data 

By partnering with Paytronix, you can turn clicks into loyal customers.