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Platform

What is Paytronix CXP?

Combining online ordering, loyalty, omnichannel messaging, AI insights, and payments in one platform. Paytronix delivers relevant, personal experiences, at scale, that help improve your entire digital marketing funnel by creating amazing frictionless experiences.

A Complete Customer Experience Platform
Online Ordering
Acquire new customers and capture valuable data with industry leading customization features.
Loyalty
Encourage More visits and higher spend with personalized promotions based on individual activity and preferences.
CRM
Build great customer relationships with relevant personal omnichannel campaigns delivered at scale.
Artificial Intelligence
Leverage the most data from the most customer transactions to power 1:1 marketing campaigns and drive revenue.
Payments
Drive brand engagement by providing fast, frictionless guest payments.

Solutions

Paytronix CXP Solutions

We use data, customer experience expertise, and technology to solve everyday restaurant and convenience store challenges.

Contactless Experiences
Accommodate your guests' changing preferences by providing safe, efficient service whether dining-in or taking out.
Customer Insights
Collect guest data and analyze behaviors to develop powerful targeted campaigns that produce amazing results.
Marketing Automation
Create and test campaigns across channels and segments to drive loyalty, incremental visits, and additional revenue.
Mobile Experiences
Provide convenient access to your brand, menus and loyalty program to drive retention with a branded or custom app.

Subscriptions
Create a frictionless, fun way to reward your most loyal customers for frequent visits and purchases while normalizing revenues.
Employee Dining
Attract and retain your employees with dollar value or percentage-based incentives and tiered benefits.
Order Experience Builder
Create powerful interactive, and appealing online menus that attract and acquire new customers simply and easily.

Multi-Unit Restaurant

Loyalty Programs
High-impact customizable programs that increase spend, visit, and engagement with your brand.
Online Ordering
Maximize first-party digital sales with an exceptional guest experience.
Integrations
Launch your programs with more than 450 existing integrations.

Small to Medium Restaurants

Loyalty Programs
Deliver the same care you do in person with all your digital engagements.
Online Ordering
Drive more first-party orders and make it easy for your crew.

Convenience Stores

Loyalty Programs
Digital transformations start here - get to know your guests.
Online Ordering
Add a whole new sales channel to grow your business - digital ordering is in your future.
Integrations
We work with your environment - check it out.

Company

About Paytronix

We are here to help clients build their businesses by delivering amazing experiences for their guests.

Meet The Team
Our exceptional customer engagement innovations are delivered by a team of extraordinary people.
News/Press
A collection of press and media about our innovations, customers, and people.
Events
A schedule of upcoming tradeshows, conferences, and events that we will participate in.
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Resources

Paytronix Resources

Learn how to create great customer experiences with our free eBooks, webinars, articles, case studies, and customer interviews.

See Our Product In Action
E-Books
Learn more about topics important to the restaurant and c-store customer experience.
Webinars
Watch brief videos for tips and strategies to connect with your customers.
Case Studies
Learn how brands have used the Paytronix platform to increase revenue and engage with guests.
Reports
See how your brand stacks up against industry benchmarks, analysis, and research.
Blog
Catch up with our team of in-house experts for quick articles to help your business.

3 min read

Five Mistakes That Could Cripple Your Loyalty Program

Five Mistakes That Could Cripple Your Loyalty Program

Loyalty programs are all about connecting with your customers and creating a great experience for them whenever they interact with your brand. However, there are mistakes that brands make that can limit the success of a loyalty program and end up hindering the customer experience from the start. The biggest mistake that brands make is failing to adapt their programs to keep up with modern customer engagement trends. Those that don’t meet the needs of their customers will likely fall behind the competition.

Here are the five mistakes that could cripple your loyalty program:

1. Treating all your customers the same. To create a bond between the brand and its customers and maximize the impact marketers ave on revenue creation, market segmentation is essential. Within any customer base, there are segments of people with shared interests and motivational factors. When marketers develop insights into their customer base that reveal common motivators, the result is a powerful, profitable marketing strategy.

By identifying your market segments, marketing messages, offers, and message cadence can be tailored to each segment based on their common needs and behavioral patterns. The result is greater audience reach, more revenue, and higher profitability.

2. Putting all your mobile eggs in the app basket. The average smartphone user has around twenty-seven apps on their phone, but studies show that most users spend 80% of their smartphone usage on just five apps. That leaves only 20% of their usage time for apps outside of those five, meaning your app is competing with over twenty apps for the user’s attention.

The good news, a mobile strategy goes far beyond just your mobile app. By utilizing a full mobile strategy your brand can get to the forefront of your customers’ minds. Beyond a mobile app, you can use other elements of the mobile platform such as responsive web pages and emails, social media, SMS messages, and many other aspects of a mobile strategy outside of just an app.

3. Keeping your engagement ecosystem in a fragmented state. There are several different channels in which customers can engage with a brand and a brand can engage with them. There may be an online ordering channel, a fuel savings channel, mobile payment channel, and a loyalty channel. These are different sales channels or mechanisms that consist of a customer engagement ecosystem. They all need to be connected and centralized around a brands customer engagement strategy.

If these channels are not all integrated into one ecosystem there could be big problems such as longer wait times and misidentification of customers. A non-integrated ecosystem can also cost you with your customers. If you are unable to put these different channels together it can lead to an inability to maximize the value of all your customer data at each touch point which can cause you to send irrelevant offers to customers and spur loss of engagement.

4. Failing to listen to your customers. Everyone knows that customer feedback is very important to keeping up with customer needs and making sure that they are happy with your brand. If customers know that you are listening to them and acting to help create a better experience, then they will be more attracted to your brand. You only have a small window of opportunity to earn their loyalty. You have their attention and customers are speaking to you so make sure that you take the time out to listen. If a customer does not feel that their voice is heard they will not stick around and continue with your brand.

5. Giving away too much in rewards. You want your customers to feel that they are getting a reward worth their loyalty but you also want to make sure you are not doing damage to your bottom line. So how do you go about finding that balance?

You should strive for your core program to give back rewards worth roughly $4 to $5 in retail value for every $100 of in-store spending. For gas, margins are much tighter and you need to give less. If you are running a points-based program, it is typical to give customers the same number of points for buying two gallons of gas as you would for spending $1 in store.

When it comes to redemption, be careful with how open discounts can be applied. If customers get $5 off anything and use it for fuel, then you are potentially giving up a lot of margins relative to that same reward being used in store.

I discussed these mistakes in a recent webinar and provided an in-depth analysis for each of these topics. Watch the webinar on-demand and you will walk away with insights into how to avoid these common mistakes in your own loyalty program.

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