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Paytronix and PYMNTS Report
Apr 13, 2021
Newton, MA– April 13, 2021
Paytronix Systems, Inc. published the latest report in its ongoing series “Delivering on Restaurant Rewards.” It found that digital food ordering is most common among households with children.
This report shows ways that restaurant loyalty programs can better connect with families.
Download the full report: Delivering on Restaurant Rewards: Families and Online Ordering
“Household food order spending varied by the type of families that placed food orders, however. Married couples with children spent more on food orders than any other type of household in 2020, having placed an average of 96 QSR orders and 86 sit-down restaurant orders using a variety of digital channels and spending an annual total of $7,792 online. Married couples without children spent less on online food orders in the last year than any other household type, spending just $2,204. Single consumers spent an average of $3,122 on online food orders in the year since shutdowns began, by comparison.” – Delivering on Restaurant Rewards.
What the Report Found
Findings from the research include:
Online Ordering
25% of couples with children say they are ordering more food online.
Loyalty Programs
39% of married parents and 40% of single parents say that loyalty and rewards programs would encourage them to spend mores.
Online Payment
44% of married parents would spend more on food orders if they could pay online.
“Parents have a lot on their plate, especially during the pandemic. Many are now working from home and have their kids right beside them all day, so it’s no surprise that they are looking for ways to make their lives easier,” said Michelle Tempesta, head of marketing for Paytronix Systems, Inc.
“As restaurants create a cohesive physical and digital experience, it will be important to understand what levers truly drive purchasing behavior.”
The report is based on a survey of 2,130 people.
Respondents were:
-
47 years of age on average
-
34% had college degrees
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36% earned more than $100,000
Read the previous Delivering on Restaurant Rewards Reports here:
- What rewards drive customer behavior
- How loyalty programs affect customer spend
- Impact of ordering channels on loyalty programs
- How demographic groups respond to different rewards
- Independents and loyalty
PaytronixSystems, Inc.
Paytronix provides CXM solutions for restaurants and c-stores.
Paytronix helps over 500 brands improve the guest experiences. It uses data to help your restaurant get more visits.
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