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Platform

What is Paytronix CXP?

Combining online ordering, loyalty, omnichannel messaging, AI insights, and payments in one platform. Paytronix delivers relevant, personal experiences, at scale, that help improve your entire digital marketing funnel by creating amazing frictionless experiences.

A Complete Customer Experience Platform
Online Ordering
Acquire new customers and capture valuable data with industry leading customization features.
Loyalty
Encourage more visits and higher spend with personalized promotions based on individual activity and preferences.
Catering
Grow your revenue, streamline operations, and expand your audience with a suite of catering tools.
CRM
Build great customer relationships with relevant personal omnichannel campaigns delivered at scale.
Artificial Intelligence
Leverage the most data from the most customer transactions to power 1:1 marketing campaigns and drive revenue.
Payments
Drive brand engagement by providing fast, frictionless guest payments.

Solutions

Paytronix CXP Solutions

We use data, customer experience expertise, and technology to solve everyday restaurant and convenience store challenges.

Contactless Experiences
Accommodate your guests' changing preferences by providing safe, efficient service whether dining-in or taking out.
Customer Insights
Collect guest data and analyze behaviors to develop powerful targeted campaigns that produce amazing results.
Marketing Automation
Create and test campaigns across channels and segments to drive loyalty, incremental visits, and additional revenue.
Mobile Experiences
Provide convenient access to your brand, menus and loyalty program to drive retention with a branded or custom app.

Subscriptions
Create a frictionless, fun way to reward your most loyal customers for frequent visits and purchases while normalizing revenues.
Employee Dining
Attract and retain your employees with dollar value or percentage-based incentives and tiered benefits.
Order Experience Builder
Create powerful interactive, and appealing online menus that attract and acquire new customers simply and easily.

Multi-Unit Restaurant

Loyalty Programs
High-impact customizable programs that increase spend, visit, and engagement with your brand.
Online Ordering
Maximize first-party digital sales with an exceptional guest experience.
Integrations
Launch your programs with more than 450 existing integrations.

Small to Medium Restaurants

Loyalty Programs
Deliver the same care you do in person with all your digital engagements.
Online Ordering
Drive more first-party orders and make it easy for your crew.

Convenience Stores

Loyalty Programs
Digital transformations start here - get to know your guests.
Online Ordering
Add a whole new sales channel to grow your business - digital ordering is in your future.
Integrations
We work with your environment - check it out.

Company

About Paytronix

We are here to help clients build their businesses by delivering amazing experiences for their guests.

Meet The Team
Our exceptional customer engagement innovations are delivered by a team of extraordinary people.
News/Press
A collection of press and media about our innovations, customers, and people.
Events
A schedule of upcoming tradeshows, conferences, and events that we will participate in.
Careers
Support
Paytronix Login

Order & Delivery Login

Resources

Paytronix Resources

Learn how to create great customer experiences with our free eBooks, webinars, articles, case studies, and customer interviews.

FlightPaths

FlightPaths are structured Paytronix software onboarding journeys designed to simplify implementation and deliver maximum ROI.

Customer Success Plans

Customer Success Plans (CSPs) are tiered service offerings designed to help you get the most from your Paytronix software, whether you prefer self-guided support or hands-on partnership.

See Our Product In Action
E-Books
Learn more about topics important to the restaurant and c-store customer experience.
Reports
See how your brand stacks up against industry benchmarks, analysis, and research.

Blog
Catch up with our team of in-house experts for quick articles to help your business.
Case Studies
Learn how brands have used the Paytronix platform to increase revenue and engage with guests.


2025 Loyalty Report

Is your brand tapping into these three unshakeable pillars of guest loyalty in 2025?

2 min read

Legal Sea Foods Nets 60% Increase in Loyalty Membership with Paytronix

  • Promotion resulted in 366% increase in average daily registrations during campaign period compared to 15 days prior
  • Promotion for one-year anniversary of Legal Net Rewards increased traffic and drove spend

NEWTON, MA - May 14, 2024 - Paytronix, the leader in guest engagement for restaurants and convenience stores, today announced that Legal Sea Foods, the iconic New England-based restaurant brand, increased membership in its Legal Net Rewards program by 60 percent via a two-week limited time offer (LTO) enrollment campaign. Powered by Paytronix, the two-for-one lobster roll promotion enabled both new and existing members to redeem the award and receive a free lobster roll, (valued at $43 at the time of the offer), between January 15th and 31st.

Legal Sea Foods worked with the Paytronix Strategy and Analytics team to design a personalized campaign that would celebrate the one-year anniversary of its reward program with existing members while also driving spend and new loyalty enrollment. The campaign also included a restaurant-level challenge to celebrate sign ups, resulting in roughly 20% of cover counts converted to loyalty membership.

Legal saw even more incredible results such as:

  • 33.8% of guests dining across all restaurant locations enrolled in the loyalty program
  • The LTO was particularly strong with existing members, as 45.2% of loyalty users redeemed
  • It was also effective in drawing new loyalty members, accounting for 81% of total loyalty enrollments across a 5-week period.

With its loyalty program driving both sales and engagement across all locations, Legal Sea Foods is committed to growing Legal Net Rewards ten-fold this year. Throughout 2024, the brand will be running monthly incremental campaigns to drive enrollment and engagement, rewarding their loyalty members. In the aftermath of the campaign, Legal saw that guests who enrolled had significantly more visits and spend within 30 days of registering compared to previous months.

“Our two-for-one lobster roll promotion proved the power of loyalty for Legal Sea Foods by demonstrating that campaigns drive strong incremental engagement and enrollment,” said Christine Cocce, director of marketing, Legal Sea Foods. “Paytronix is helping us drive spend, engagement, and ROI from our campaigns. Even our double-points campaign drove over 20-times incremental visits compared to control groups.”

The Legal Net Rewards program is free to join and awards enrolled guests one point per dollar spent. Points can be redeemed for exclusive rewards including signature Legal menu items like their famous New England clam chowder or a lobster dinner for two. Diners can sign up by creating an account on the new Legal Net Rewards app on iOS or Android, online at legalseafoods.com, or in the restaurant. The day after enrolling, new members receive a free cup of New England clam chowder.

 

Paytronix and PYMNTS Report: Digital Food Ordering Shift Is Strongest Among Households With Children

Half of all married parents are using restaurant loyalty programs to gain more value out of their food orders Newton, MA– April 13, 2021 – Paytronix...

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Family Express Launches Custom Loyalty App with Paytronix

NEWTON, Mass., April 23, 2019 -- Paytronix Systems, Inc., the most advanced digital guest experience platform, today announced that Family Express...

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CAL’s Launches new Paytronix-Powered Rewards App for Stripes C-stores

Access unlimited rewards and savings at 200+ Stripes convenience stores with CAL’s ‘My Rewards’ app Newton, MA – August 23, 2022 – Paytronix...

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Paytronix and PYMNTS Report: Loyalty Members Spend Twice as Much on Takeout Orders

Delivering on Restaurant Rewards study zeros in on rise of takeout ordering, from restaurant performance to consumer ordering experiences Newton,...

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P.F. Chang’s Gets More Efficient with Marketing

NEWTON, MA – September 12, 2019 – Paytronix Systems, Inc., the most advanced digital guest experience platform, today announced that P.F. Chang’s...

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Paytronix and Yumpingo Partner

Partnership provides restaurants with actionable customer satisfaction data at scale, tied to specific dishes ordered and hospitality service...

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Paytronix Announces 2022 Restaurant Loyaltees Award Winners

Dutch Brothers, Peet’s, Original Chop Shop, National Coney Island, Primanti Brothers win for innovative digital guest engagement programs. Newton,...

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Paytronix Unveils Top Industry Trends Ahead of the Annual National Restaurant Association Show

Newton, MA – May17, 2019 – Paytronix Systems, Inc., the most advanced digital guest experience platform, today announced in the run-up to the NRA’s...

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Toastique Launches on the Full Paytronix Guest Engagement Platform

Online ordering accounts for 20% of corporate revenue. New points-based loyalty program designed to engage returning customers and reach new...

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Paytronix 2025 Loyalty Report Finds Loyalty Check Sizes Growing

Paytronix finds AI-enhanced data analytics, qualitative behavior feedback along with gamification, AR and mobile loyalty tools can increase engagement

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Paytronix Opens Call for Nominations in Fifth-Annual Loyaltees Awards

Newton, MA – January 8, 2019 –Paytronix Systems, Inc., the most advanced digital guest experience platform, today announced that nominations are...

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JINYA Ramen Bar Levels Up Its Loyalty Program and App

Fast-growing ramen restaurant concept partners with Paytronix to improve loyalty offerings for fans Dallas, TX (December 15, 2023) – At JINYA, the...

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Red’s Savoy Pizza Adds Order & Delivery to Paytronix Digital Guest Engagement Platform

As online orders edge up, brand consolidates guest transaction data across in-store and off-premise channels Newton, MA– November 18, 2020 –...

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Paytronix Annual Loyalty Report 2022 Release

55% of restaurants report that their loyalty check sizes have increased more than the price of their items. 5-17% of total restaurant revenue is...

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Paytronix Acquires Open Dining to Expand Its End-to-End Customer Experience Solution

NEWTON, MA – August 7, 2019 – Paytronix Systems, Inc., developer of the most advanced digital guest experience platform, today announced the...

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Paytronix Upgrades In-App Navigation for Deep Linking Messages

New capabilities bring sophisticated mobile navigation and notification through improved messaging capabilities to app users.

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