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Platform

What is Paytronix CXP?

Combining online ordering, loyalty, omnichannel messaging, AI insights, and payments in one platform. Paytronix delivers relevant, personal experiences, at scale, that help improve your entire digital marketing funnel by creating amazing frictionless experiences.

A Complete Customer Experience Platform
Online Ordering
Acquire new customers and capture valuable data with industry leading customization features.
Loyalty
Encourage more visits and higher spend with personalized promotions based on individual activity and preferences.
Catering
Grow your revenue, streamline operations, and expand your audience with a suite of catering tools.
CRM
Build great customer relationships with relevant personal omnichannel campaigns delivered at scale.
Artificial Intelligence
Leverage the most data from the most customer transactions to power 1:1 marketing campaigns and drive revenue.
Payments
Drive brand engagement by providing fast, frictionless guest payments.

Solutions

Paytronix CXP Solutions

We use data, customer experience expertise, and technology to solve everyday restaurant and convenience store challenges.

Contactless Experiences
Accommodate your guests' changing preferences by providing safe, efficient service whether dining-in or taking out.
Customer Insights
Collect guest data and analyze behaviors to develop powerful targeted campaigns that produce amazing results.
Marketing Automation
Create and test campaigns across channels and segments to drive loyalty, incremental visits, and additional revenue.
Mobile Experiences
Provide convenient access to your brand, menus and loyalty program to drive retention with a branded or custom app.

Subscriptions
Create a frictionless, fun way to reward your most loyal customers for frequent visits and purchases while normalizing revenues.
Employee Dining
Attract and retain your employees with dollar value or percentage-based incentives and tiered benefits.
Order Experience Builder
Create powerful interactive, and appealing online menus that attract and acquire new customers simply and easily.

Multi-Unit Restaurant

Loyalty Programs
High-impact customizable programs that increase spend, visit, and engagement with your brand.
Online Ordering
Maximize first-party digital sales with an exceptional guest experience.
Integrations
Launch your programs with more than 450 existing integrations.

Small to Medium Restaurants

Loyalty Programs
Deliver the same care you do in person with all your digital engagements.
Online Ordering
Drive more first-party orders and make it easy for your crew.

Convenience Stores

Loyalty Programs
Digital transformations start here - get to know your guests.
Online Ordering
Add a whole new sales channel to grow your business - digital ordering is in your future.
Integrations
We work with your environment - check it out.

Company

About Paytronix

We are here to help clients build their businesses by delivering amazing experiences for their guests.

Meet The Team
Our exceptional customer engagement innovations are delivered by a team of extraordinary people.
News/Press
A collection of press and media about our innovations, customers, and people.
Events
A schedule of upcoming tradeshows, conferences, and events that we will participate in.
Careers
Support
Paytronix Login

Order & Delivery Login

Resources

Paytronix Resources

Learn how to create great customer experiences with our free eBooks, webinars, articles, case studies, and customer interviews.

FlightPaths

FlightPaths are structured Paytronix software onboarding journeys designed to simplify implementation and deliver maximum ROI.

Customer Success Plans

Customer Success Plans (CSPs) are tiered service offerings designed to help you get the most from your Paytronix software, whether you prefer self-guided support or hands-on partnership.

See Our Product In Action
E-Books
Learn more about topics important to the restaurant and c-store customer experience.
Reports
See how your brand stacks up against industry benchmarks, analysis, and research.

Blog
Catch up with our team of in-house experts for quick articles to help your business.
Case Studies
Learn how brands have used the Paytronix platform to increase revenue and engage with guests.


2025 Loyalty Report

Is your brand tapping into these three unshakeable pillars of guest loyalty in 2025?

2 min read

Top Operators Drive Up to 37% of Transactions via Loyalty Members

With performance indicators across restaurant and c-store loyalty programs, report enables brands to benchmark their performance against category leaders

NEWTON, MA - July 09, 2024 - Paytronix, the leader in guest engagement for restaurants and convenience stores, today unveiled the much-anticipated 2024 Paytronix Loyalty Trends Report, which finds that operators in the 75th percentile of loyalty transaction share achieve 30% of their transactions from loyalty program members, while brands in the 90th percentile see loyalty penetration reaching 37% and beyond. By demonstrating how leading brands are pioneering innovative strategies across key metrics, the report helps restaurants and c-stores optimize guest engagement and move their loyalty programs into a higher gear.

“The first step toward a more effective loyalty strategy is to evaluate your current program's performance by assessing key metrics like penetration, growth rate, discount levels, and whether members' behaviors align with your corporate goals,” said Jeff Hindman, Paytronix CEO. “With the 2024 Paytronix Loyalty Trends Report, we’re helping brands understand their program’s strengths and weaknesses and then providing the necessary guidance to create a more dynamic offering that aligns with critical goals, including customer engagement, profitability, and customer lifetime value.“

Key findings from Paytronix Loyalty Report include:

Engaging Guests and Eliminating Churn: The highest-performing quick-service restaurants (QSRs) achieve an average 62% monthly loyalty program member retention rate, while elite full-service restaurants (FSRs) retain 57.8% of their loyalty program members month-to-month, on average. Convenience stores (c-stores) lead in this area, with top performers (90th percentile) reaching an 85% average retention rate.

Loyalty Member Acquisition: The best QSRs sign up an average of 110 new loyalty members per store each month. Their FSR counterparts acquire 70 new members per location monthly, and leading c-stores add an average of 36 new members per location each month.

Personalization: Over 70% of brands’ campaigns are segmented vs. sent to their entire loyalty database. Less than 10% of campaigns leveraged predictive model scores.

Email Reigns Supreme: More than 80% of campaigns rely on email to engage guests. Although campaigns that include mobile app push messages represent over 20% of campaigns for QSR and c-stores.

Average Spend Per Visit
For QSRs, the average spend per visit is $19.05 for brands in the 50th percentile and $30.16 for those in the 90th percentile. For FSRs, it’s $39.35 and $77.49, respectively; and for c-stores, $13.03 and $24.30.

Methodology
The 2024 Paytronix Loyalty Trends Report drills into data by concept – quick service restaurants (QSRs), full-service restaurants (FSRs), and c-stores – then breaks out key performance metrics by percentile ranks from median (50th) to elite (90th). It’s designed to help brands compare their own results against benchmarks for key loyalty metrics, including average spend per visit, visit frequency, and average customer lifetime value (CLV). The report also examines program components, such as personalization, data analytics, program design, emotional engagement, and targeted messaging.

Legal Sea Foods Nets 60% Increase in Loyalty Membership with Paytronix

Promotion resulted in 366% increase in average daily registrations during campaign period compared to 15 days prior Promotion for one-year...

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Paytronix 2025 Loyalty Report Finds Loyalty Check Sizes Growing

Paytronix finds AI-enhanced data analytics, qualitative behavior feedback along with gamification, AR and mobile loyalty tools can increase engagement

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Paytronix Annual Loyalty Report 2022 Release

55% of restaurants report that their loyalty check sizes have increased more than the price of their items. 5-17% of total restaurant revenue is...

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Paytronix and PYMNTS Report: Loyalty Members Spend Twice as Much on Takeout Orders

Delivering on Restaurant Rewards study zeros in on rise of takeout ordering, from restaurant performance to consumer ordering experiences Newton,...

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CAL’s Launches new Paytronix-Powered Rewards App for Stripes C-stores

Access unlimited rewards and savings at 200+ Stripes convenience stores with CAL’s ‘My Rewards’ app Newton, MA – August 23, 2022 – Paytronix...

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Family Express Launches Custom Loyalty App with Paytronix

NEWTON, Mass., April 23, 2019 -- Paytronix Systems, Inc., the most advanced digital guest experience platform, today announced that Family Express...

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Paytronix Announces Call for Nominations for 2020 Loyaltees Awards

Newton, MA – February 3, 2020 – In its ongoing effort to highlight companies on the forefront of guest experience, loyalty and payments, Paytronix...

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Quality Oil Company Taps Paytronix as Partner for Loyalty Program

Paytronix guest engagement suite plus strategy and analytics are all Integrated with Rovertown mobile app for superior digital marketing capabilities

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Yatco Energy Launches Loyalty Program on Paytronix Platform

Fast-growing New England convenience brand rolls out Loyalty, Order & Delivery and Mobile App Newton, MA—December 6, 2021—Paytronix Systems, Inc.,...

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Paytronix and PYMNTS Report: Restaurant Managers Must Combine Digital Ordering and Loyalty

Restaurant Readiness Index finds that managers underestimate consumer demand for loyalty programs and overestimate interest in self-service kiosks ...

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Paytronix Unveils Top Industry Trends Ahead of the Annual National Restaurant Association Show

Newton, MA – May17, 2019 – Paytronix Systems, Inc., the most advanced digital guest experience platform, today announced in the run-up to the NRA’s...

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Paytronix and PYMNTS Report: Digital Food Ordering Shift Is Strongest Among Households With Children

Half of all married parents are using restaurant loyalty programs to gain more value out of their food orders Newton, MA– April 13, 2021 – Paytronix...

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Great Harvest Bread Company Enriches Customer Experience with Move to Paytronix Rewards Platform

Newton, MA – September 26, 2019 – Paytronix Systems, Inc., developer of the most advanced digital guest experience platform, today announced that...

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Paytronix Annual Loyalty Report 2023 Release

Convenience Store Loyalty Programs Deliver 12% Higher Checks Restaurants Drive Highest Reward Redemption on Least Popular Days to Visit Loyalty...

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