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Platform

What is Paytronix CXP?

Combining online ordering, loyalty, omnichannel messaging, AI insights, and payments in one platform. Paytronix delivers relevant, personal experiences, at scale, that help improve your entire digital marketing funnel by creating amazing frictionless experiences.

A Complete Customer Experience Platform
Online Ordering
Acquire new customers and capture valuable data with industry leading customization features.
Loyalty
Encourage more visits and higher spend with personalized promotions based on individual activity and preferences.
Catering
Grow your revenue, streamline operations, and expand your audience with a suite of catering tools.
CRM
Build great customer relationships with relevant personal omnichannel campaigns delivered at scale.
Artificial Intelligence
Leverage the most data from the most customer transactions to power 1:1 marketing campaigns and drive revenue.
Payments
Drive brand engagement by providing fast, frictionless guest payments.

Solutions

Paytronix CXP Solutions

We use data, customer experience expertise, and technology to solve everyday restaurant and convenience store challenges.

Contactless Experiences
Accommodate your guests' changing preferences by providing safe, efficient service whether dining-in or taking out.
Customer Insights
Collect guest data and analyze behaviors to develop powerful targeted campaigns that produce amazing results.
Marketing Automation
Create and test campaigns across channels and segments to drive loyalty, incremental visits, and additional revenue.
Mobile Experiences
Provide convenient access to your brand, menus and loyalty program to drive retention with a branded or custom app.

Subscriptions
Create a frictionless, fun way to reward your most loyal customers for frequent visits and purchases while normalizing revenues.
Employee Dining
Attract and retain your employees with dollar value or percentage-based incentives and tiered benefits.
Order Experience Builder
Create powerful interactive, and appealing online menus that attract and acquire new customers simply and easily.

Multi-Unit Restaurant

Loyalty Programs
High-impact customizable programs that increase spend, visit, and engagement with your brand.
Online Ordering
Maximize first-party digital sales with an exceptional guest experience.
Integrations
Launch your programs with more than 450 existing integrations.

Small to Medium Restaurants

Loyalty Programs
Deliver the same care you do in person with all your digital engagements.
Online Ordering
Drive more first-party orders and make it easy for your crew.

Convenience Stores

Loyalty Programs
Digital transformations start here - get to know your guests.
Online Ordering
Add a whole new sales channel to grow your business - digital ordering is in your future.
Integrations
We work with your environment - check it out.

Company

About Paytronix

We are here to help clients build their businesses by delivering amazing experiences for their guests.

Meet The Team
Our exceptional customer engagement innovations are delivered by a team of extraordinary people.
News/Press
A collection of press and media about our innovations, customers, and people.
Events
A schedule of upcoming tradeshows, conferences, and events that we will participate in.
Careers
Support
Paytronix Login

Order & Delivery Login

Resources

Paytronix Resources

Learn how to create great customer experiences with our free eBooks, webinars, articles, case studies, and customer interviews.

FlightPaths

FlightPaths are structured Paytronix software onboarding journeys designed to simplify implementation and deliver maximum ROI.

 

See Our Product In Action
E-Books
Learn more about topics important to the restaurant and c-store customer experience.
Reports
See how your brand stacks up against industry benchmarks, analysis, and research.

Blog
Catch up with our team of in-house experts for quick articles to help your business.
Case Studies
Learn how brands have used the Paytronix platform to increase revenue and engage with guests.


2025 Loyalty Report

Is your brand tapping into these three unshakeable pillars of guest loyalty in 2025?

2 min read

Paytronix 2025 Loyalty Report Finds Loyalty Check Sizes Growing

Paytronix finds AI-enhanced data analytics, qualitative behavior feedback along with gamification, AR and mobile loyalty tools can increase engagement

NEWTON, Mass. - April 16, 2025 - Paytronix, the leader in guest engagement for restaurants and convenience stores, has published the 2025 Paytronix Loyalty Report, which finds that while loyalty check size is rising across both restaurant concepts and c-stores, flat check sizes are common. The report recommends a combination of AI-enhanced data analytics, qualitative behavior feedback along with gamification, AR and mobile loyalty tools to increase engagement and grow loyalty spend.

The Paytronix 2025 Loyalty Report explores the forces shaping guest loyalty in 2025. It offers data-backed insights, real-world case studies, and actionable strategies to help restaurant and convenience store brands of all sizes harness the full potential of their loyalty programs.

While loyalty check size growth is promising, it's important to understand what this number means. Loyalty check size measures per-visit spend among loyalty members—not overall average order value (AOV). This distinction matters because a growing check size within loyalty programs doesn't always mean members are spending more than non-loyalty guests or that programs are driving net-new profitability. 

Loyalty check sizes are growing, but not universally – 50% of FSRs, 44% of QSRs, and 31% of c-stores saw loyalty check sizes rise by more than 10% year-over-year. 

Some brands saw declines12–25% of brands, across segments, saw declines in loyalty checks, which indicates that without good strategy, check size can stagnate or shrink, even as membership grows. 

Flat check sizes are common – Around a quarter of QSR and FSR brands saw little movement, clarifying loyalty alone isn't enough to grow spend. 

The report finds that AI-powered personalization, smart upsells, and relevant offers are key to increasing both loyalty check sizes and visit frequency, and ensures that loyalty program participation turns into revenue.

The report also discusses the following trends in data analytics and solutions that can provide brands with new opportunities to segment guests and further personalize guest interactions based on their behaviors.

It recommends the following three drivers for better personalization, which, in turn, helps programs align offers with guest preferences and deliver high-quality, thoughtful dining experiences.

AI-enhanced data analytics are a loyalty program game-changer that makes getting to the crux of customer motivations both quicker and more accurate. Smart brands are deploying it to explore different demographics, whether B2B, B2C, generational, or lifestyle-based, to create new opportunities.

Qualitative behavior feedback is software dedicated to scanning guest reviews across social media and analyzing voice/text messages, using sentiment analysis algorithms to read between the lines. It goes beyond spoken or written words to read the emotions behind them, indicating whether a guest was frustrated, angry, severely stressed, friendly, or enthusiastic.

“It is obvious that today more and more brands are becoming increasingly focused on one-to-one messaging and how to be as granular as possible when segmenting their audiences. It is so crucial for success, specifically when trying to increase the likelihood of visitation in the early parts of your relationship with a new customer,” said Rachel Peterson, loyalty strategist, Paytronix. “Personalization is key to impacting behaviors and determining who is more likely to visit versus someone who is unlikely to open your doors again. The more information you have, the more targeted you can be with your messaging and offers that get them to convert again, and again.”

Top Operators Drive Up to 37% of Transactions via Loyalty Members

With performance indicators across restaurant and c-store loyalty programs, report enables brands to benchmark their performance against category...

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Paytronix Annual Loyalty Report 2022 Release

55% of restaurants report that their loyalty check sizes have increased more than the price of their items. 5-17% of total restaurant revenue is...

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Yatco Energy Launches Loyalty Program on Paytronix Platform

Fast-growing New England convenience brand rolls out Loyalty, Order & Delivery and Mobile App Newton, MA—December 6, 2021—Paytronix Systems, Inc.,...

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Paytronix and PYMNTS Report: Loyalty Members Spend Twice as Much on Takeout Orders

Delivering on Restaurant Rewards study zeros in on rise of takeout ordering, from restaurant performance to consumer ordering experiences Newton,...

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Quality Oil Company Taps Paytronix as Partner for Loyalty Program

Paytronix guest engagement suite plus strategy and analytics are all Integrated with Rovertown mobile app for superior digital marketing capabilities

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Amigos/Kings Classic Announces 45th Anniversary Campaign, Partners with Paytronix for App & Loyalty

Since launching in January, new mobile app downloaded by more than 10,000 guests in first 30 days

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Paytronix Helps FriendShip Increase In-Store Visits by 5 Percent and Gallons Purchased by 18 Percent in Highly Targeted Pump-to-Store Promotions

Newton, MA – June 18, 2019 – Paytronix Systems, Inc., the most advanced digital guest experience platform, today announced that FriendShip has won...

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Legal Sea Foods Nets 60% Increase in Loyalty Membership with Paytronix

Promotion resulted in 366% increase in average daily registrations during campaign period compared to 15 days prior Promotion for one-year...

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Consumers point to loyalty as a primary driver in additional spending

Paytronix & PYMNTS report finds loyalty programs and online ordering to be the two top restaurant spending boosters Newton, MA– November 23, 2020 –...

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Paytronix Annual Loyalty Report 2023 Release

Convenience Store Loyalty Programs Deliver 12% Higher Checks Restaurants Drive Highest Reward Redemption on Least Popular Days to Visit Loyalty...

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Great Harvest Bread Company Enriches Customer Experience with Move to Paytronix Rewards Platform

Newton, MA – September 26, 2019 – Paytronix Systems, Inc., developer of the most advanced digital guest experience platform, today announced that...

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Family Express Launches Custom Loyalty App with Paytronix

NEWTON, Mass., April 23, 2019 -- Paytronix Systems, Inc., the most advanced digital guest experience platform, today announced that Family Express...

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JINYA Ramen Bar Levels Up Its Loyalty Program and App

Fast-growing ramen restaurant concept partners with Paytronix to improve loyalty offerings for fans Dallas, TX (December 15, 2023) – At JINYA, the...

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Daily’s Chooses Paytronix to Transform its Loyalty Program

Newton, MA– February 13, 2020 – In its ongoing effort to provide customers with a “nicer” convenience store experience, Daily’s, which operates 36...

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Paytronix Announces Call for Nominations for 2020 Loyaltees Awards

Newton, MA – February 3, 2020 – In its ongoing effort to highlight companies on the forefront of guest experience, loyalty and payments, Paytronix...

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