Paytronix 2025 Loyalty Report Finds Loyalty Check Sizes Growing

NEWTON, Mass. - April 16, 2025 

Paytronix published the 2025 Paytronix Loyalty Report. It found that loyalty checks rose. But flat checks are common.

The report recommends:

• Using AI data

• Behavior feedback

• Gamification

• Mobile loyalty tools 

The Report explores guest loyalty in 2025. It offers:

• Data

• Case studies

• Tips 

Loyalty check size shows spend among loyalty members.

This matters because a growing check size within loyalty programs doesn't always mean more profits.

Checking the Data

Loyalty check sizes are growing.

Some brands saw declines – 12–25%.

Flat check sizes are common

The report finds that using AI is a must for increasing loyalty check sizes and visits.

The report also discusses the following trends in data analytics and solutions that can provide brands with new opportunities to segment guests and further personalize guest interactions based on their behaviors.

It recommends the following three drivers for better personalization, which, in turn, helps programs align offers with guest preferences and deliver high-quality, thoughtful dining experiences.

How AI Helps

AI data has changed loyalty programs. Brands are using it to target more groups of people. 

Qualitative behavior feedback is software for checking guest reviews. It gives tips based on the data.

You need to be able to understand the emotions of your guests. 

“It is obvious that today more and more brands are becoming increasingly focused on one-to-one messaging and how to be as granular as possible when segmenting their audiences. It is so crucial for success, specifically when trying to increase the likelihood of visitation in the early parts of your relationship with a new customer,” said Rachel Peterson, loyalty strategist, Paytronix.

“Personalization is key to impacting behaviors and determining who is more likely to visit versus someone who is unlikely to open your doors again. The more information you have, the more targeted you can be with your messaging and offers that get them to convert again, and again.”