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Platform

What is Paytronix CXP?

Combining online ordering, loyalty, omnichannel messaging, AI insights, and payments in one platform. Paytronix delivers relevant, personal experiences, at scale, that help improve your entire digital marketing funnel by creating amazing frictionless experiences.

A Complete Customer Experience Platform
Online Ordering
Acquire new customers and capture valuable data with industry leading customization features.
Loyalty
Encourage More visits and higher spend with personalized promotions based on individual activity and preferences.
CRM
Build great customer relationships with relevant personal omnichannel campaigns delivered at scale.
Artificial Intelligence
Leverage the most data from the most customer transactions to power 1:1 marketing campaigns and drive revenue.
Payments
Drive brand engagement by providing fast, frictionless guest payments.

Solutions

Paytronix CXP Solutions

We use data, customer experience expertise, and technology to solve everyday restaurant and convenience store challenges.

Contactless Experiences
Accommodate your guests' changing preferences by providing safe, efficient service whether dining-in or taking out.
Customer Insights
Collect guest data and analyze behaviors to develop powerful targeted campaigns that produce amazing results.
Marketing Automation
Create and test campaigns across channels and segments to drive loyalty, incremental visits, and additional revenue.
Mobile Experiences
Provide convenient access to your brand, menus and loyalty program to drive retention with a branded or custom app.
Subscriptions
Create a frictionless, fun way to reward your most loyal customers for frequent visits and purchases while normalizing revenues.
Employee Dining
Attract and retain your employees with dollar value or percentage-based incentives and tiered benefits.
Order Experience Builder
Create powerful interactive, and appealing online menus that attract and acquire new customers simply and easily.

Multi-Unit Restaurant Customer Experience Platform

Loyalty Programs
High-impact customizable programs that increase spend, visit, and engagement with your brand.
Online Ordering
Maximize first-party digital sales with an exceptional guest experience.
Integrations
Launch your programs with more than 450 existing integrations.

Company

About Paytronix

We are here to help clients build their businesses by delivering amazing experiences for their guests.

Meet The Team
Our exceptional customer engagement innovations are delivered by a team of extraordinary people.
News/Press
A collection of press and media about our innovations, customers, and people.
Events
A schedule of upcoming tradeshows, conferences, and events that we will participate in.
Careers
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Resources

Paytronix Resources

Learn how to create great customer experiences with our free eBooks, webinars, articles, case studies, and customer interviews.

See Our Product In Action
E-Books
Learn more about topics important to the restaurant and c-store customer experience.
Webinars
Watch brief videos for tips and strategies to connect with your customers.
Case Studies
Learn how brands have used the Paytronix platform to increase revenue and engage with guests.
Reports
See how your brand stacks up against industry benchmarks, analysis, and research.
Blog
Catch up with our team of in-house experts for quick articles to help your business.

2 min read

Paytronix and PYMNTS Report: Loyalty Members Spend Twice as Much on Takeout Orders

Delivering on Restaurant Rewards study zeros in on rise of takeout ordering, from restaurant performance to consumer ordering experiences

Newton, MA– February 16, 2021 – Paytronix Systems, Inc., the most advanced digital guest experience platform, today published the latest report in its ongoing series “Delivering On Restaurant Rewards”, which found that in 2020, customers who are members of loyalty programs spent more than twice as much on takeout as those who are not part of a program. The report also found that U.S. consumers spent a collective $769 billion ordering food last year, with 63 percent of that on food eaten at home ($486 billion).

“Digital purchasing channels played a key role in the rise of the new, takeout-centric restaurant industry. Of the $486 billion consumers spent on food eaten at home in 2020, $434 billion — 89 percent — was spent on orders placed via desktop websites, mobile apps and aggregator apps.” – Paytronix and PYMNTS Delivering On Restaurant Rewards.

        Download the full report: Delivering On Restaurant Rewards

The latest Delivering On Restaurant Rewards report, produced with PYMNTS.com, takes a step back to examine the demand spike for takeout ordering and its impact on the restaurant industry. A census-balanced panel of 2,096 United States consumers were surveyed to understand how often they order restaurant food, where that food is consumed (at home or at a restaurant) and the relationship between ordering methods (via aggregators versus direct from a restaurant), the use of restaurant loyalty programs and order size.

Key findings from the research include:

  • Takeout orders accounted for 63% of the $769 billion that consumers spent ordering food from restaurants in 2020 ($486 billion takeout orders).
  • Online and mobile orders drove 89% of takeout spend via digital channels ($434 billion).
  • 61% of digital food orders in 2020 was spent at restaurants that had only offered sit-down dining services prior to the pandemic ($264 billion).
  • Customers spent a collective $290 billion on food orders from quick-service restaurants (QSRs), with 59% ($171 billion) in takeout/delivery orders.
  • Consumers spent 50% more on average when they place orders online for takeout.

“The consumer shift from dine-in experiences to takeout has brought new opportunity for restaurants, as consumers spent significantly more on food to eat at home versus on-site, regardless of the type of restaurant from which they ordered,” said Paytronix Systems CEO Andrew Robbins. “The trends will continue through 2021, with consumers encouraged to spend more on food orders due to three primary factors: The ability to order online, to pick up orders via a drive through or curbside pickup, and loyalty/reward programs.”

Delivering On Restaurant Rewards, a PYMNTS and Paytronix collaboration, draws from a survey of a census balanced panel of 2,096 U.S. consumers to gain insights into the types of rewards programs they use and would like to use while making food orders. Respondents were 47 years of age, on average, 32 percent had college degrees and 35 percent earned more than $100,000 in annual income.

PaytronixSystems, Inc.

Based in Newton, Massachusetts, Paytronix is a provider of SaaS customer experience management (CXM) solutions for restaurants and convenience stores. Through its innovative software design and integrations with more than 30 widely used point-of-sale systems, Paytronix empowers more than 500 brands across 30,000 locations, giving them the flexibility to deliver unique, revenue-enhancing guest experiences. Through one-to-one engagement with more than 285 million guests via Order & Delivery, Loyalty, CRM, and Stored Value, Paytronix generates Big Data consumer insights that motivate increased visits and spend. For more information, visit www.paytronix.com. 

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