Skip to the main content.


What is Paytronix CXP?

Combining online ordering, loyalty, omnichannel messaging, AI insights, and payments in one platform. Paytronix delivers relevant, personal experiences, at scale, that help improve your entire digital marketing funnel by creating amazing frictionless experiences.

A Complete Customer Experience Platform
Online Ordering
Acquire new customers and capture valuable data with industry leading customization features.
Encourage More visits and higher spend with personalized promotions based on individual activity and preferences.
Build great customer relationships with relevant personal omnichannel campaigns delivered at scale.
Artificial Intelligence
Leverage the most data from the most customer transactions to power 1:1 marketing campaigns and drive revenue.
Drive brand engagement by providing fast, frictionless guest payments.


Paytronix CXP Solutions

We use data, customer experience expertise, and technology to solve everyday restaurant and convenience store challenges.

Contactless Experiences
Accommodate your guests' changing preferences by providing safe, efficient service whether dining-in or taking out.
Customer Insights
Collect guest data and analyze behaviors to develop powerful targeted campaigns that produce amazing results.
Marketing Automation
Create and test campaigns across channels and segments to drive loyalty, incremental visits, and additional revenue.
Mobile Experiences
Provide convenient access to your brand, menus and loyalty program to drive retention with a branded or custom app.

Create a frictionless, fun way to reward your most loyal customers for frequent visits and purchases while normalizing revenues.
Employee Dining
Attract and retain your employees with dollar value or percentage-based incentives and tiered benefits.
Order Experience Builder
Create powerful interactive, and appealing online menus that attract and acquire new customers simply and easily.

Multi-Unit Restaurant

Loyalty Programs
High-impact customizable programs that increase spend, visit, and engagement with your brand.
Online Ordering
Maximize first-party digital sales with an exceptional guest experience.
Launch your programs with more than 450 existing integrations.

Small to Medium Restaurants

Loyalty Programs
Deliver the same care you do in person with all your digital engagements.
Online Ordering
Drive more first-party orders and make it easy for your crew.

Convenience Stores

Loyalty Programs
Digital transformations start here - get to know your guests.
Online Ordering
Add a whole new sales channel to grow your business - digital ordering is in your future.
We work with your environment - check it out.


About Paytronix

We are here to help clients build their businesses by delivering amazing experiences for their guests.

Meet The Team
Our exceptional customer engagement innovations are delivered by a team of extraordinary people.
A collection of press and media about our innovations, customers, and people.
A schedule of upcoming tradeshows, conferences, and events that we will participate in.
Paytronix Login

Order & Delivery Login


Paytronix Resources

Learn how to create great customer experiences with our free eBooks, webinars, articles, case studies, and customer interviews.

See Our Product In Action
Learn more about topics important to the restaurant and c-store customer experience.
Watch brief videos for tips and strategies to connect with your customers.
Case Studies
Learn how brands have used the Paytronix platform to increase revenue and engage with guests.
See how your brand stacks up against industry benchmarks, analysis, and research.
Catch up with our team of in-house experts for quick articles to help your business.

2024 Online Ordering Guide

Growth-oriented insights for ambitious leaders

3 min read

Paytronix Announces 2022 Restaurant Loyaltees Award Winners

Dutch Brothers, Peet’s, Original Chop Shop, National Coney Island, Primanti Brothers win for innovative digital guest engagement programs.

Newton, Mass. – May 23, 2022 – Paytronix Systems, Inc., the most advanced digital guest experience platform, today announced the five restaurant brands that have won 2022 Paytronix Loyaltees Awards. The 2022 Paytronix Loyaltees Awards celebrate the companies that emerged from the crucible of the pandemic even stronger by using the advanced Paytronix digital guest experience platform to deliver truly innovative and market-defining guest experiences.

Award winners include:

Launch of the Year: Dutch Bros drove its new Dutch Rewards loyalty program utilizing the Paytronix AI to IASM technology, banding, and advanced segmentation to target customers with the right messaging at the right time. A custom-built app with wallets, app stickers, and gamification allows customers to browse the menu and earn points, rewards, and more. In just one month after launch, Dutch Rewards garnered 1.4 million loyalty members. Plus, the Dutch Bros loyal fan base is raving, serving their favorite coffee brand a 4.9-star rating in both the App Store and Google Play.

Re-Launch of the Year: Peet's Coffee relaunched its Peetnik Rewards loyalty program with an update to its value proposition that focused on customer feedback and ultimately delivered a more personalized customer experience. Peet’s and Paytronix worked in lockstep to increase the broader appeal of the program while reducing complexity from a technical and user perspective. This relaunch enabled members to have more control and flexibility in their engagement with the program, driven by bankable points. Rewards are now more attainable for frequent and infrequent customers alike, with most members eligible for a reward after four visits.

Exceptional Customer Experience: Original Chop Shop set out to make it easier and faster for guests to use the brand by utilizing the Chops app for ordering. The brand also wanted to encourage guests to use the app to order, pay with stored value and visit during new dayparts. In 2021, same-store sales increased by 43% compared to 2020 and 35% compared to pre-pandemic 2019 sales. Total revenue also increased by 47% compared to 2020. By the end of 2021, 35% of all checks had a loyalty number attached and 71% of direct digital orders originated in the app. All proof that Original Chop Shops has succeeded in making the app the most convenient way to order and use the brand.

Business Impact: National Coney Island gained a 3.5% increase in conversion of menu views that turned into submitted orders thanks to menu variant testing. That accounted for an additional 13 orders and $300 per store per month. The online order challenge resulted in 19.4% online order lift, 9.8% overall visit lift, and 14.1% overall spend lift. ROI was 27 times higher than the cost of the reward.

Marketing Innovation: Primanti Bros worked with Paytronix Data Insights to build and test a more dynamic front end resulting in a more than 100 percent increase in program registrations, putting more customers into the program and driving more success for Primanti Bros at the store level. Utilizing the power of Paytronix AI to IA, Primanti Bros. drove double-digit lifts in both visits and spend utilizing the Missed Visit Score. In an effort to recapture lapsed customers due to COVID, Primanti Bros. leveraged its willingness to provide high dollar rewards to fans who needed it most and succeeded in driving them back to the restaurant.

“Paytronix has recognized these five restaurant brands – Dutch Bros, Peet’s Coffee, Original Chop Shop, National Coney Island, and Primanti Brothers – for their ability to build and execute outstanding guest engagement programs,” said Paytronix CEO Andrew Robbins. “Each of these winners offers insight into how a creative and resourceful brand has leveraged the Paytronix platform to connect with guests on a one-to-one basis and give them the exceptional customer experiences they deserve.”

The 2022 Paytronix Loyaltees winners were selected from Paytronix’s customer base of more than 1800 global brands for their innovative deployment of the Paytronix digital guest engagement platform as well as the ability of their programs to drive their businesses forward.

Visit Paytronix at booth #6259 at the National Restaurant Association show at McCormick Place in Chicago.

Paytronix Systems, Inc.

Based in Newton, Massachusetts, Paytronix is a provider of SaaS customer experience management (CXM) solutions for restaurants and convenience stores. Through its innovative software design and integrations with more than 30 widely used point-of-sale systems, Paytronix empowers more than 1,800 brands across 34,000 locations, giving them the flexibility to deliver unique, revenue-enhancing guest experiences. Through one-to-one engagement with more than 225 million guests via Order & Delivery, Loyalty, CRM, and Stored Value, Paytronix delivers artificial intelligence features that motivate increased visits and spending throughout the customer journey. For more information, visit

 # # #

Paytronix Appoints Eric Steele as Chief Financial Officer

Seasoned financial leader brings deep experience in partnering with growth-stage technology companies. Newton, MA – January 4, 2024 – Paytronix,...

Read More

JINYA Ramen Bar Levels Up Its Loyalty Program and App for the Ultimate Customer Experience

Fast-growing ramen restaurant concept partners with Paytronix to improve loyalty offerings for fans Dallas, TX (December 15, 2023) – At JINYA, the...

Read More

Paytronix Data: Consumers Spent 7.3% More on Restaurant Gift Cards Over Thanksgiving Holiday Weekend Than in 2022

Shift to digital seen across the board, proving the need for restaurants to embrace a complete digital guest engagement platform. Newton, MA –...

Read More