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Platform

What is Paytronix CXP?

Combining online ordering, loyalty, omnichannel messaging, AI insights, and payments in one platform. Paytronix delivers relevant, personal experiences, at scale, that help improve your entire digital marketing funnel by creating amazing frictionless experiences.

A Complete Customer Experience Platform
Online Ordering
Acquire new customers and capture valuable data with industry leading customization features.
Loyalty
Encourage More visits and higher spend with personalized promotions based on individual activity and preferences.
CRM
Build great customer relationships with relevant personal omnichannel campaigns delivered at scale.
Artificial Intelligence
Leverage the most data from the most customer transactions to power 1:1 marketing campaigns and drive revenue.
Payments
Drive brand engagement by providing fast, frictionless guest payments.

Solutions

Paytronix CXP Solutions

We use data, customer experience expertise, and technology to solve everyday restaurant and convenience store challenges.

Contactless Experiences
Accommodate your guests' changing preferences by providing safe, efficient service whether dining-in or taking out.
Customer Insights
Collect guest data and analyze behaviors to develop powerful targeted campaigns that produce amazing results.
Marketing Automation
Create and test campaigns across channels and segments to drive loyalty, incremental visits, and additional revenue.
Mobile Experiences
Provide convenient access to your brand, menus and loyalty program to drive retention with a branded or custom app.

Subscriptions
Create a frictionless, fun way to reward your most loyal customers for frequent visits and purchases while normalizing revenues.
Employee Dining
Attract and retain your employees with dollar value or percentage-based incentives and tiered benefits.
Order Experience Builder
Create powerful interactive, and appealing online menus that attract and acquire new customers simply and easily.

Multi-Unit Restaurant

Loyalty Programs
High-impact customizable programs that increase spend, visit, and engagement with your brand.
Online Ordering
Maximize first-party digital sales with an exceptional guest experience.
Integrations
Launch your programs with more than 450 existing integrations.

Small to Medium Restaurants

Loyalty Programs
Deliver the same care you do in person with all your digital engagements.
Online Ordering
Drive more first-party orders and make it easy for your crew.

Convenience Stores

Loyalty Programs
Digital transformations start here - get to know your guests.
Online Ordering
Add a whole new sales channel to grow your business - digital ordering is in your future.
Integrations
We work with your environment - check it out.

Company

About Paytronix

We are here to help clients build their businesses by delivering amazing experiences for their guests.

Meet The Team
Our exceptional customer engagement innovations are delivered by a team of extraordinary people.
News/Press
A collection of press and media about our innovations, customers, and people.
Events
A schedule of upcoming tradeshows, conferences, and events that we will participate in.
Careers
Support
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Order & Delivery Login

Resources

Paytronix Resources

Learn how to create great customer experiences with our free eBooks, webinars, articles, case studies, and customer interviews.

See Our Product In Action
E-Books
Learn more about topics important to the restaurant and c-store customer experience.
Webinars
Watch brief videos for tips and strategies to connect with your customers.
Case Studies
Learn how brands have used the Paytronix platform to increase revenue and engage with guests.
Reports
See how your brand stacks up against industry benchmarks, analysis, and research.
Blog
Catch up with our team of in-house experts for quick articles to help your business.

2024 Online Ordering Guide

Growth-oriented insights for ambitious leaders

2 min read

Illegal Pete’s Embraces Loyal Customers with Paytronix-Powered Program

  • New mobile app helps Mexican restaurant brand facilitate continued growth in online orders. 
  • V.I. Pete’s loyalty program offers 10 points for every dollar spent, as well as awards for registration, referrals. and birthdays. 
  • New app available for download today. 

Newton, MA—April 14, 2022—Paytronix Systems, Inc., themost advanced digital guest experience platform, announced today that Illegal Pete’s, a Colorado-based, fast-casual, Mexican restaurant and bar, has launched its new Paytronix-powered loyalty program, V.I. Pete’s, which is supported by a mobile app also from Paytronix. The new loyalty program will help Illegal Pete’s reward their best customers and learn more about their purchasing behavior, while ensuring that those same guests can interact with the brand in ways that’s suit them best. 

Customers now have multiple ways to use the V.I. Pete’s program. They can download the mobile app through the company’s website, or they can use physical cards. The brand’s points-based rewards program is simple, offering 10 Pete’s Perks for every dollar spent. In addition to the points, the V.I. Pete’s program includes rewards for registering, referrals, and birthdays.  

The mobile app offers an easy way for guests to engage with the loyalty program while also giving Illegal Pete’s complete control over the online ordering channel. Digital sales make up 30% of revenue and continue to grow. It also provides a single engagement point for customers to:  

  • Check into their favorite location to earn points toward free food and drinks;  
  • Order food for pick-up, curbside, or delivery; and 
  • Read about upcoming deals and offerings. 

“The launch of Illegal Pete’s V.I. Pete’s loyalty program is an opportunity to thank our customers, to get closer to them, and to give them more of what they love about our brand,” said Pete Turner, founder and CEO, Illegal Pete’s. “With 30% of our business due to digital sales, Illegal Pete’s is offering the app as a way to streamline and accelerate the ordering process for our customers.”  

About Illegal Pete’s 

Illegal Pete’s is a Colorado-based group of fast-casual "Mission Style" burrito restaurants that takes inspiration from burritos popularized in the Mission District of San Francisco and Mission Beach in Southern California. From loaded, Mission-style burritos to bowls, salads, nachos, quesadillas, and—of course—its signature queso, Illegal Pete’s is all about handmade food crafted with responsibly-sourced, high-quality ingredients. Each location also has a full bar and a wide selection of local craft beer to keep the good times rolling. 

About Paytronix Systems, Inc.  

Based in Newton, Massachusetts, Paytronix is a provider of SaaS customer experience management (CXM) solutions for restaurants and convenience stores. Through its innovative software design and integrations with more than 30 widely used point-of-sale systems, Paytronix empowers more than 1,800 brands across 34,000 locations, giving them the flexibility to deliver unique, revenue-enhancing guest experiences. Through one-to-one engagement with more than 285 million guests via Order & Delivery, Loyalty, CRM, and Stored Value, Paytronix delivers artificial intelligence features that motivate increased visits and spending throughout the customer journey. For more information, visit www.paytronix.com. 

# # # 

Media Contact: 
Chuck Tanowitz 
Paytronix Systems, Inc. 
ctanowitz@paytronix.com 
617-871-2319 

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