Twice Daily Drives 225% Year-Over-Year Growth with Paytronix
Guest engagement program promotes proprietary food service with special offerings and mobile ordering
Platform
Combining online ordering, loyalty, omnichannel messaging, AI insights, and payments in one platform. Paytronix delivers relevant, personal experiences, at scale, that help improve your entire digital marketing funnel by creating amazing frictionless experiences.
A Complete Customer Experience Platform
Online Ordering
Acquire new customers and capture valuable data with industry leading customization features.
Loyalty
Encourage more visits and higher spend with personalized promotions based on individual activity and preferences.
Catering
Grow your revenue, streamline operations, and expand your audience with a suite of catering tools.
CRM
Build great customer relationships with relevant personal omnichannel campaigns delivered at scale.
Artificial Intelligence
Leverage the most data from the most customer transactions to power 1:1 marketing campaigns and drive revenue.
Payments
Drive brand engagement by providing fast, frictionless guest payments.
Solutions
We use data, customer experience expertise, and technology to solve everyday restaurant and convenience store challenges.
Contactless Experiences
Accommodate your guests' changing preferences by providing safe, efficient service whether dining-in or taking out.
Customer Insights
Collect guest data and analyze behaviors to develop powerful targeted campaigns that produce amazing results.
Marketing Automation
Create and test campaigns across channels and segments to drive loyalty, incremental visits, and additional revenue.
Mobile Experiences
Provide convenient access to your brand, menus and loyalty program to drive retention with a branded or custom app.
Subscriptions
Create a frictionless, fun way to reward your most loyal customers for frequent visits and purchases while normalizing revenues.
Employee Dining
Attract and retain your employees with dollar value or percentage-based incentives and tiered benefits.
Order Experience Builder
Create powerful interactive, and appealing online menus that attract and acquire new customers simply and easily.
Loyalty Programs
High-impact customizable programs that increase spend, visit, and engagement with your brand.
Online Ordering
Maximize first-party digital sales with an exceptional guest experience.
Integrations
Launch your programs with more than 450 existing integrations.
Loyalty Programs
Deliver the same care you do in person with all your digital engagements.
Online Ordering
Drive more first-party orders and make it easy for your crew.
Loyalty Programs
Digital transformations start here - get to know your guests.
Online Ordering
Add a whole new sales channel to grow your business - digital ordering is in your future.
Integrations
We work with your environment - check it out.
Company
We are here to help clients build their businesses by delivering amazing experiences for their guests.
Meet The Team
Our exceptional customer engagement innovations are delivered by a team of extraordinary people.
News/Press
A collection of press and media about our innovations, customers, and people.
Events
A schedule of upcoming tradeshows, conferences, and events that we will participate in.
Careers
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Resources
Learn how to create great customer experiences with our free eBooks, webinars, articles, case studies, and customer interviews.
FlightPaths are structured Paytronix software onboarding journeys designed to simplify implementation and deliver maximum ROI.
Customer Success Plans (CSPs) are tiered service offerings designed to help you get the most from your Paytronix software, whether you prefer self-guided support or hands-on partnership.
See Our Product In Action
E-Books
Learn more about topics important to the restaurant and c-store customer experience.
Reports
See how your brand stacks up against industry benchmarks, analysis, and research.
Blog
Catch up with our team of in-house experts for quick articles to help your business.
Case Studies
Learn how brands have used the Paytronix platform to increase revenue and engage with guests.
Is your brand tapping into these three unshakeable pillars of guest loyalty in 2025?
2 min read
May 27, 2025
Loyalty with an Australian Vibe — Parched launches a tiered rewards program to engage and reward guests digitally, across its unique dining & cocktail brands
NEWTON, Mass. and NEW YORK - May 27, 2025 - Paytronix, the leader in guest engagement for restaurants and convenience stores, and Australian culture inspired Parched Hospitality Group have launched “Parched Locals,” a powerful new rewards program and mobile app to engage with guests across all four of its iconic restaurant brands: Daintree; Hole in the Wall; Isla & Co.; and Wallflower. Guests can sign up for membership to become a Local with any store in the Parched family to get rewards and bonus perks across all the brands.
Parched operates nine unique restaurants in New York and Florida, featuring multiple concepts that take inspiration from Australia where much of the executive team was born. Stop by Hole in the Wall or Isla and Co. for an Australian street corner vibe to enjoy a cup of specialty coffee and hearty breakfast, or dinner and date night out. Swing by Wallflower for cocktails and a bite, where vinyl records are found spinning throughout the night. Or experience the Australian forest environment at Daintree to enjoy the lush greenery and rooftop view, under the watchful eye of the New York skyline.
“We’ve got such a fantastic group of loyal customers, we wanted to give back to them and make sure they feel as much a part of our family as we feel about them,” said Tom Rowse, Chief Strategy Officer, Parched, “The Parched Locals program and mobile app will help expand and grow our family while thanking them. Paytronix brings so many ways to surprise and reward guests, engaging with them through a program that’s true to each brand’s unique needs and style.”
Become a Mate Today
By downloading the Parched mobile app new mates will automatically get a free cocktail, coffee or fries just for signing up!
The mobile app is designed to be a one-stop shop to explore all the Parched venues. There, guests can reserve a table, explore the menu, manage their account and earn/redeem rewards. When on the go, they can order online – with app exclusive pricing just for members! Earn and redeem rewards at any restaurant in the Parched family. Sign up online, or at any local Parched location during checkout.
Members earn points for every purchase they make and also gain first access to special offers and limited-time rewards. Frequent guests can move up tiers in the program to unlock additional perks and extra rewards.
“Parched designed their digital brand intentionally to ensure guests feel at home and experience Australian hospitality however they engage, across the Parched brands”, said Andrea Mulligan, Chief Customer Officer, Paytronix. “The guest experience has been at the center of the brand since its conceptualization. Parched is giving back to its regular customers and making it convenient for people to engage with them whether in person or remotely.”
Parched deployed the full Paytronix guest engagement platform, which also provides powerful tools for online ordering, rewards, email/messaging/SMS and marketing, and gift card solutions. Rollout was easy, with Paytronix integrating directly with the Toast POS system used by Parched. Paytronix even supported specialized integration needs, like direct integration of Sunday QR code payments.
Guest engagement program promotes proprietary food service with special offerings and mobile ordering
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