2025 Economic Resilience Guide
101 battle-tested tips to reclaim your margins without sacrificing your brand’s guest experience.
2 min read
Marble Slab Creamery Canada Enhances the Guest Experience
Aug 29, 2024
Guest-focused technology extends the unique Marble Slab experience to every digital guest engagement
NEWTON, Mass. and CALGARY, Alberta - Aug. 27, 2024 - Paytronix, the leader in guest engagement for restaurants and convenience stores, has partnered with Marble Slab Creamery Canada to launch an enhanced guest experience, beginning with a new mobile app, website and a brand new Marble Slab Rewards loyalty program. The technology enhancements make it easier than ever for guests to order and enjoy Marble Slab Creamery's premium ice cream, made fresh in store using 100% Canadian dairy.
“By leveraging Paytronix's innovative guest engagement solutions, we're enhancing the way we connect with our customers, offering them a more personalized and rewarding experience,” said Cam Inglis, President, Marble Slab Creamery Canada. “This collaboration allows us to better understand our guests' preferences, ensuring that every visit to Marble Slab is not just delicious but also uniquely tailored to the guests.”
Marble Slab Creamery has been an innovator in the ice cream space, dreaming up the frozen slab technique 40 years ago in Houston, TX. Global expansion brought the homemade, small-batch ice cream to Canada in 2003, with over 100 locations today operating coast to coast in British Columbia, Alberta, Saskatchewan, Manitoba, Ontario and Nova Scotia, plus franchise expansion underway to add 40 more stores.
Mobile and online ordering continues to grow, and Marble Slab Canada is ensuring a seamless customer experience for guests engaging with the brand at any touchpoint. The new website and mobile app make it easy to choose from over 50 flavours of ice cream and unlimited Mixins for the legendary frozen slab. Marble Slab Rewards, the new loyalty program, makes it easier to earn and redeem rewards, and learn about new promotions or special offers.
Marble Slab began its technology overhaul by moving all Canadian operations to the latest point of sale system from Toast. Tight integration between Toast and Paytronix established a foundation for Marble Slab to then partner with Paytronix—putting the guest experience first in redesigning the website, loyalty program, mobile app and the rest of the tech stack.
The new solution engages and rewards guests to build ongoing relationships. But it also learns from those interactions and the data generated, so Mable Slab Creamery can market to them, triggering loyalty offers and special promotions that excite guests and drive more repeat business.
“This is about much more than upgrading technology for Marble Slab, it’s a tech-enabled platform to differentiate the brand and establish a one-on-one relationship with guests,” said Andrea Mulligan, Chief Customer Officer at Paytronix. “Marble Slab has created an amazing personal experience even when guests begin their engagement with the brand through the app or website, leveraging each interaction to personalize loyalty campaigns and reward offers at scale. Marble Slab is advancing the industry with a tech infrastructure that engages customers and provides a competitive advantage to its store operators and franchisees.”
Other Posts You Might Like
Parched Hospitality Group Puts the Guest Experience First with New Paytronix Rewards App
Loyalty with an Australian Vibe — Parched launches a tiered rewards program to engage and reward guests digitally, across its unique dining &...
Paytronix Elevates Online Ordering Platform, Launches Catering Capabilities
New functionality utilizes 20 features to streamline catering order management, while elevating the customer experience to drive bottom line for the...
Quality Oil Company Taps Paytronix as Partner for Loyalty Program
Paytronix guest engagement suite plus strategy and analytics are all Integrated with Rovertown mobile app for superior digital marketing capabilities
Smitty’s Engages and Rewards Restaurant Guests with Paytronix
Smitty’s tech evolution consolidates restaurant tech solutions adopted during the pandemic to truly engage guests. Newton, MA, February 28, 2023 –...
Twice Daily Drives 225% Year-Over-Year Growth with Paytronix
Guest engagement program promotes proprietary food service with special offerings and mobile ordering
Restaurant Readiness Index: Winning Brands Embrace Digital-First Economy
67% of average restaurant’s sales now ordered and consumed remotely Newton, MA– September 20, 2021 – Paytronix Systems, Inc., the most advanced...
Paytronix Names Elizabeth King Chief People Officer
New position elevates talent to the executive level. CPO aims to attract, engage, and develop employees in light of dramatic growth over the past...
G-Que BBQ Serves Up Loyalty, Ordering, and Subscriptions with Paytronix
Denver fast casual brand elevates its digital engagement by moving to a single platform. Newton, MA, June 21, 2023 – Paytronix, the leader in ...
Paytronix and PYMNTS Report: Restaurant Managers Must Combine Digital Ordering and Loyalty
Restaurant Readiness Index finds that managers underestimate consumer demand for loyalty programs and overestimate interest in self-service kiosks ...
Illegal Pete’s Embraces Loyal Customers with Paytronix-Powered Program
New mobile app helps Mexican restaurant brand facilitate continued growth in online orders. V.I. Pete’s loyalty program offers 10 points for every...
Restaurants Fight Back Against Pandemic with Paytronix Order & Delivery
Pop-up grocery, margaritas to go, and ghost kitchen are some of the innovative offerings created to help brands reach their guests Newton, MA – May...
Yatco Energy Launches Loyalty Program on Paytronix Platform
Fast-growing New England convenience brand rolls out Loyalty, Order & Delivery and Mobile App Newton, MA—December 6, 2021—Paytronix Systems, Inc.,...
Paytronix and PYMNTS Report: Digital Food Ordering Shift Is Strongest Among Households With Children
Half of all married parents are using restaurant loyalty programs to gain more value out of their food orders Newton, MA– April 13, 2021 – Paytronix...

Restaurant Gift Card Sales Peaked Early on Thanksgiving Weekend
In-store card purchases outstripped digital sales, indicating a post-Covid confidence to shop in-person and gift a physical dining experience