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Loyalty Creates More Spending
Nov 23, 2020
Newton, MA– November 23, 2020
Paytronix Systems, Inc. teamed with PYMNTS.com that showed that 93 million people would spend more if their restaurants offered loyalty and online ordering.
“Delivering on Restaurant Rewards,” looks at how people want to interact with restaurant experience technology.
Download the full report: Delivering On Restaurant Rewards
About the Report
To understand restaurant loyalty engagement, PYMNTS.com surveyed 2,089 people about:
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The types of restaurants they like
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Whether they use the loyalty and rewards programs
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The types of rewards they like
Among the report findings are:
- Eighty-six million U.S. restaurant customers now use loyalty and rewards programs.
- Loyalty and rewards programs are key to winning over millennial, bridge millennial, and Generation X customers.
- Loyalty and rewards programs could encourage four out of 10 restaurant customers to spend more.
- Online ordering, online payment, fast lane in-store pick up, and drive through top the technologies consumers demand today.
“The collaborative Paytronix and PYMNTS.com report identifies a widespread and unmet market demand for restaurant loyalty programs,” said Michelle Tempesta, head of product, Paytronix Systems, Inc.
“The report also reveals that consumers continue to want to choose how they interact with programs. Many prefer mobile interactions and nearly 70% of QSR customers want to identify themselves with their mobile phone number. The more ways consumers can join and engage in a program, the more members a program will attract – which results in a material financial lift in impact through loyalty strategies.”
PaytronixSystems, Inc.
Based in Newton, Massachusetts, Paytronix is a CXM solution for restaurants and c-stores.
Through its innovative loyalty software design, Paytronix helps more than 500 brands improve guest experiences.
Paytronix generates consumer insights that get people to spend more in your restaurant.
For more info, visit www.paytronix.com.
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