Most US Consumers Skip Aggregators, Order Directly from Restaurants
Only 17 percent of U.S. consumers reported using an aggregator to order from their favorite table-service restaurant or quick-service restaurant ...
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Combining online ordering, loyalty, omnichannel messaging, AI insights, and payments in one platform. Paytronix delivers relevant, personal experiences, at scale, that help improve your entire digital marketing funnel by creating amazing frictionless experiences.
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Is your brand tapping into these three unshakeable pillars of guest loyalty in 2025?
1 min read
Nov 23, 2020
Paytronix & PYMNTS report finds loyalty programs and online ordering to be the two top restaurant spending boosters
Newton, MA– November 23, 2020 – Paytronix Systems, Inc., the most advanced digital guest experience platform, in a collaborative report with PYMNTS.com, today revealed that about 93 million consumers would spend more if their restaurants offered loyalty and online ordering. The report, “Delivering on Restaurant Rewards,” takes a data-driven look at how consumers want to interact with restaurant experience technology.
Download the full report: Delivering On Restaurant Rewards
In order to better understand restaurant loyalty engagement and how restaurants can customize their offerings to enhance their business, PYMNTS.com surveyed 2,089 U.S. consumers about the types of restaurants from which they order, whether they use those restaurants’ loyalty and rewards programs, and the types of rewards they would like to receive.
Among the report findings are:
“The collaborative Paytronix and PYMNTS.com report identifies a widespread and unmet market demand for restaurant loyalty programs,” said Michelle Tempesta, head of product, Paytronix Systems, Inc. “The report also reveals that consumers continue to want to choose how they interact with programs. Many prefer mobile interactions and nearly 70% of QSR customers want to identify themselves with their mobile phone number. The more ways consumers can join and engage in a program, the more members a program will attract – which results in a material financial lift in impact through loyalty strategies.”
PaytronixSystems, Inc.
Based in Newton, Massachusetts, Paytronix is a provider of SaaS customer experience management (CXM) solutions for restaurants and convenience stores. Through its innovative loyalty software design and integrations with more than 30 widely used point-of-sale systems, Paytronix empowers more than 500 brands across 30,000 locations, giving them the flexibility to deliver unique, revenue-enhancing guest experiences. Through one-to-one engagement with more than 285 million guests via Order & Delivery, Loyalty, CRM, and Stored Value, Paytronix generates Big Data consumer insights that motivate increased visits and spend. For more information, visit www.paytronix.com.
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