Is your loyalty program ready for 2023? 

The Link Between Loyalty Programs and Takeout

Is there a relationship between ordering methods, restaurant loyalty programs, and order size? Read this month's issue for insights into guests' spending habits when ordering online.

DRR January 2021 Hero

Delivering On Restaurant Rewards, a PYMNTS and Paytronix collaboration, draws from a survey of a census balanced panel of 2,096 U.S. consumers to gain insights into the types of rewards programs they use and would like to use while making food orders.

This month's report found that in 2020, customers who are members of loyalty programs spent more than twice as much on takeout as those who are not part of a program. 

More key insights inside the January issue:  

  • Takeout orders accounted for 63% of the $769 billion that consumers spent ordering food from restaurants in 2020.
  • Online and mobile orders drove 89% of takeout spend via digital channels ($434 billion).
  • Consumers spent 50% more on average when they place orders online for takeout. 

Download the report today to learn more. 

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CLV Data Brief Gift 2
Unwrap Customer Lifetime Value this Winter

Major brands like Disney and Amazon know their customers' value backwards and forwards. But this valuable metric isn't reserved just for multi-billion dollar brands. Thanks to readily available data, now restaurants and convenience stores can calculate this powerful metric as well.

Read this research brief from our Data Insights team and see how you can better understand the value of each of your customers before the New Year.

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