Our Annual Loyalty Report Is Now Available - Download Here!

The Link Between Loyalty Programs and Takeout

Is there a relationship between ordering methods, restaurant loyalty programs, and order size? Read this month's issue for insights into guests' spending habits when ordering online.

DRR January 2021 Hero

Delivering On Restaurant Rewards, a PYMNTS and Paytronix collaboration, draws from a survey of a census balanced panel of 2,096 U.S. consumers to gain insights into the types of rewards programs they use and would like to use while making food orders.

This month's report found that in 2020, customers who are members of loyalty programs spent more than twice as much on takeout as those who are not part of a program. 

More key insights inside the January issue:  

  • Takeout orders accounted for 63% of the $769 billion that consumers spent ordering food from restaurants in 2020.
  • Online and mobile orders drove 89% of takeout spend via digital channels ($434 billion).
  • Consumers spent 50% more on average when they place orders online for takeout. 

Download the report today to learn more. 

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Loyalty Report 2023 Hero
Our Annual Loyalty Report Is Now Available.

Elevate your marketing strategies with insights from our latest report! Discover key trends, such as surging loyalty memberships, boosted check sizes for loyal customers, the effectiveness of email in driving guest visits, and the impact of returning to the office on loyalty rewards. Uncover how loyalty has forged deeper connections with guests in our timely, must-read report.

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