Online orders have nearly tripled in volume since before the pandemic. Necessity may have been the mother of this invention, but its rapid growth in online ordering is fueling a dynamic evolution of the entire digital experience as brands seek to differentiate and build lasting relationships with their guests.
Full of valuable insights for any brand with an online presence, the 2023 Online Ordering Report explores industry trends across the digital landscape, with a focus on sales, guest experience, fulfillment methods and guest retention. Key trends analyzed include:
- 30.7% digital orders as a percentage of total orders
- 11.3% average increase in digital order price
- 35% percent more loyalty members on average use first-party ordering vs. third-party ordering
Learn more about the online ordering evolution in progress.
