Loyalty programs were born out simple passion: if your guests love a product, find ways to reward them for purchasing. But technology has changed loyalty, taking it beyond mere affinity and towards a deeper relationship that looks different depending on the concept it bolsters. This has caused full-service restaurants to change the ways they engage with their guests in new and surprising ways.
This report breaks down those trends and explores how loyalty has grown and developed separately for full-service restaurants (FSRs). It moreover shows that guest behavior differs by concept, but that loyalty provides value across the industry.
Key trends highlighted include:
- The growth in loyalty membership for FSRs
- The rise in check size for loyalty members versus non-loyalty members
- The ability of email to drive increases in guest visits
- The role of return to office in influencing loyalty reward redemption
- And more!
See how loyalty’s relationship with FSR guests has grown and deepened in this timely new report.