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Platform

What is Paytronix CXP?

Combining online ordering, loyalty, omnichannel messaging, AI insights, and payments in one platform. Paytronix delivers relevant, personal experiences, at scale, that help improve your entire digital marketing funnel by creating amazing frictionless experiences.

A Complete Customer Experience Platform
Online Ordering
Acquire new customers and capture valuable data with industry leading customization features.
Loyalty
Encourage More visits and higher spend with personalized promotions based on individual activity and preferences.
CRM
Build great customer relationships with relevant personal omnichannel campaigns delivered at scale.
Artificial Intelligence
Leverage the most data from the most customer transactions to power 1:1 marketing campaigns and drive revenue.
Payments
Drive brand engagement by providing fast, frictionless guest payments.

Solutions

Paytronix CXP Solutions

We use data, customer experience expertise, and technology to solve everyday restaurant and convenience store challenges.

Contactless Experiences
Accommodate your guests' changing preferences by providing safe, efficient service whether dining-in or taking out.
Customer Insights
Collect guest data and analyze behaviors to develop powerful targeted campaigns that produce amazing results.
Marketing Automation
Create and test campaigns across channels and segments to drive loyalty, incremental visits, and additional revenue.
Mobile Experiences
Provide convenient access to your brand, menus and loyalty program to drive retention with a branded or custom app.

Subscriptions
Create a frictionless, fun way to reward your most loyal customers for frequent visits and purchases while normalizing revenues.
Employee Dining
Attract and retain your employees with dollar value or percentage-based incentives and tiered benefits.
Order Experience Builder
Create powerful interactive, and appealing online menus that attract and acquire new customers simply and easily.

Multi-Unit Restaurant

Loyalty Programs
High-impact customizable programs that increase spend, visit, and engagement with your brand.
Online Ordering
Maximize first-party digital sales with an exceptional guest experience.
Integrations
Launch your programs with more than 450 existing integrations.

Small to Medium Restaurants

Loyalty Programs
Deliver the same care you do in person with all your digital engagements.
Online Ordering
Drive more first-party orders and make it easy for your crew.

Convenience Stores

Loyalty Programs
Digital transformations start here - get to know your guests.
Online Ordering
Add a whole new sales channel to grow your business - digital ordering is in your future.
Integrations
We work with your environment - check it out.

Company

About Paytronix

We are here to help clients build their businesses by delivering amazing experiences for their guests.

Meet The Team
Our exceptional customer engagement innovations are delivered by a team of extraordinary people.
News/Press
A collection of press and media about our innovations, customers, and people.
Events
A schedule of upcoming tradeshows, conferences, and events that we will participate in.
Careers
Support
Paytronix Login

Order & Delivery Login

Resources

Paytronix Resources

Learn how to create great customer experiences with our free eBooks, webinars, articles, case studies, and customer interviews.

See Our Product In Action
E-Books
Learn more about topics important to the restaurant and c-store customer experience.
Webinars
Watch brief videos for tips and strategies to connect with your customers.
Case Studies
Learn how brands have used the Paytronix platform to increase revenue and engage with guests.
Reports
See how your brand stacks up against industry benchmarks, analysis, and research.
Blog
Catch up with our team of in-house experts for quick articles to help your business.

2024 Online Ordering Guide

Growth-oriented insights for ambitious leaders

2 min read

Paytronix Unveils Top Industry Trends Ahead of the Annual National Restaurant Association Show

Newton, MA – May17, 2019 – Paytronix Systems, Inc., the most advanced digital guest experience platform, today announced in the run-up to the NRA’s annual trade show the top trends it’s seeing in the restaurant market. Technology is driving innovation across a variety of categories in the food service industry that are helping deliver greater impact for businesses, a higher level of trust among consumers, and a better overall experience for guests. These include:

  • Frictionless. NFC Smart ID enables guests to pay and identify themselves for guest engagement programs with one tap. And, if the guest is not a member, the system will invite them to join with one tap that pulls new member information directly from the users Google or Apple account.  Frictionless experiences are a must in today’s competitive environment.
  • 1:1 Marketing. Paytronix customers are leveraging personalized offers to communicate to with their customers, especially younger generations such as Millennials and Gen Z who respond more to relevant marketing tactics. The newest technology enables marketers to deliver a unique message to each customer at the right time, with the right offer, through the right message channel to maximize results. 1:1 marketing has proven to be at least twice as effective as traditional batch campaigns.
  • Subscriptions. Whether it’s coffee subscriptions at a national burger chain, or the meals delivered right to one’s door, the food subscription and prepaid programs trend continues to deliver growth to brands willing to develop long lasting guest relationships that result in automatic rebuys. Cashflow and increased check sizes are a direct result of this new trend.
  • Online ordering and Home Delivery. No longer the province of pizza parlors and Chinese restaurants, online ordering and home delivery have expanded across the broader restaurant spectrum. Couple ordering with frictionless and data insights and brands begin to experience higher checks and more of them. Aggregators want to own the guest relationship – but brands need keep the relationship with their guests strong and for the long run.

Learn more about these trends and other new guest engagement technologies at the Paytronix booth number 6767 at The NRA Show, May 18 – 21, 2019.

“Restaurateurs will be on the hunt for something that will deliver high impact to their concepts in the next 12 months. With NFC Smart ID, restaurants are seeing more than 3 times the number of guests identify and signup for guest engagement programs, a 62% higher frequency of visits among NFC Loyalty users, and a demographic that is at least 5 years younger than the typical guest,” said Michelle Tempesta, Paytronix head of marketing. “We deliver a frictionless, personalized experience for every guest so that they return again and again – that’s high impact.” 

 About Paytronix Systems, Inc.

Based in Newton, Massachusetts, Paytronix is a provider of SaaS customer experience management (CXM) solutions for restaurants and convenience store brands. Through its innovative software design and integrations with more than 30 widely used point of sale systems, Paytronix empowers more than 350 brands across 26,500 locations with the flexibility to build unique, revenue-enhancing guest experiences. Customers benefit from big data consumer insights that Paytronix generates through 1-to-1 engagement with more than 286 million loyal guests—via mobile, social and today’s most innovative digital marketing tools. As a result, customers motivate their guests to increase spend and drive revenue. For more information, visit www.paytronix.com.

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