Sales From Digital Ordering Tripled

Newton, MA—June 2, 2021

Paytronix Systems, Inc. published the Paytronix Annual Order & Delivery Report: 2021. It found that which finds that digital sales tripled after the pandemic began. Most people had never interacted with the brand before. 

The Paytronix report looks at industry trends to improve the guest experience. 

Download the Paytronix Annual Order & Delivery Report: 2021

What the Report is Saying

Findings include:

• Sales through digital ordering grew 3x.
• Most online ordering was done by people who had never been to the store before. 
• 110,000 closed during the pandemic. The ones that didn't got more guests. 
• People who use delivery spend 10% more. 
• Brand value means more than food quality. 

“What we’re seeing in the online ordering and delivery market is a complete change in how guests interact with their brands. In fact, the pandemic presented brands with an opportunity to build stronger guest engagement and then continue that by providing a great guest experience,” said Andrew Robbins, CEO of Paytronix Systems, Inc.

“The brands that will succeed in the future are those who can bridge the gap between off-premises order and delivery, and on-premises dining. Those brands will understand how to offer a great band experience, no matter how the guest chooses to interact.”

Explore the Trends

The report shows trends in the online ordering, including:

• Online sales 

• Tips 

• Reviews

• Takeout & delivery

All data comes from between January 1, 2019, and December 31, 2020.

Paytronix Systems, Inc.

Based in Newton, Massachusetts, Paytronix helps with CXMs for restaurants and c-stores.

Paytronix helps over 500 brands create better guest experiences. It uses data to help restaurants get more visits.  

For more info, visit www.paytronix.com.