The pandemic accelerated the restaurant industry’s transition into the digital age. While online and off-premises ordering were steadily growing in popularity for years, 2020 was the year takeout and delivery moved from the exception to the norm.
The annual Paytronix Order & Delivery Report examines trends across the digital ordering landscape in 2020, from multiunit brands to independent restaurants, and demonstrates how the last year irrevocably altered the dining industry.
A few key findings from this report include:
- 313% – Increase in sales generated through digital ordering platforms after the onset of the pandemic
- 65% – Online orders in May 2020 by guests who were entirely new to the brand, having never ordered online or in-store
- 10% – More spent per order by guests placing delivery orders versus takeout