Is your loyalty program ready for 2023? 

Annual Order & Delivery Report: 2021

A data-driven look at the online ordering trends that defined 2020.

O&D Report 2021 Hero

The pandemic accelerated the restaurant industry’s transition into the digital age. While online and off-premises ordering were steadily growing in popularity for years, 2020 was the year takeout and delivery moved from the exception to the norm.

The annual Paytronix Order & Delivery Report examines trends across the digital ordering landscape in 2020, from multiunit brands to independent restaurants, and demonstrates how the last year irrevocably altered the dining industry.

A few key findings from this report include:

  • 313% – Increase in sales generated through digital ordering platforms after the onset of the pandemic
  • 65% – Online orders in May 2020 by guests who were entirely new to the brand, having never ordered online or in-store
  • 10% – More spent per order by guests placing delivery orders versus takeout

 Download the free report to learn more.

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CLV Data Brief Gift 2
Unwrap Customer Lifetime Value this Winter

Major brands like Disney and Amazon know their customers' value backwards and forwards. But this valuable metric isn't reserved just for multi-billion dollar brands. Thanks to readily available data, now restaurants and convenience stores can calculate this powerful metric as well.

Read this research brief from our Data Insights team and see how you can better understand the value of each of your customers before the New Year.

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