Is your loyalty program ready for 2023? 

Digital Food Ordering Trends by Household

How one industry segment has managed to weather the financial storm better than the rest. Read this month's issue for insights into what household segment is driving the largest digital spending shift, average spend for online food orders from different U.S. household segments, and the affect of loyalty programs on parents' spending habits.

DRR March-April 2021 Hero

Delivering On Restaurant Rewards, a PYMNTS and Paytronix collaboration, draws from a survey of a census-balanced panel of 2,149 U.S. consumers about the types of restaurants from which they order, whether they use those restaurants’ loyalty and rewards programs and the types of rewards they would like to receive to understand how restaurants can customize their rewards offerings to enhance their businesses.

INSIDE THE APRIL STUDY:

  • $4,520: Amount that U.S. households spent on food ordered online since the pandemic began. 
  • $7,792: Amount spent by married parents on food ordered online since the pandemic began. 
  • 56%: Share of married couples who order from table-service restaurants that do not use loyalty programs simply because they do not believe they are available.

Download the report today to learn more. 

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CLV Data Brief Gift 2
Unwrap Customer Lifetime Value this Winter

Major brands like Disney and Amazon know their customers' value backwards and forwards. But this valuable metric isn't reserved just for multi-billion dollar brands. Thanks to readily available data, now restaurants and convenience stores can calculate this powerful metric as well.

Read this research brief from our Data Insights team and see how you can better understand the value of each of your customers before the New Year.

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