Is your loyalty program ready for 2023? 

QSR Consumers Expect Customized Loyalty Programs

Restaurant customers want flexible rewards programs that can be redeemed wherever. Read this month's issue for insights into how restaurants can personalize loyalty rewards to match their customers’ varying expectations.

DRR December 2020 Hero

NEW DATA: It’s Personal: QSR Consumers Expect Customized Loyalty Programs

Three out of four restaurant customers not only use multiple channels to place orders but also want flexible rewards programs that can be redeemed wherever and however they order. 

INSIDE THE DECEMBER STUDY:

  • 73 percent: Share of QSR customers ordering food both online and offline
  • 33 percent: Portion of restaurant customers ordering food exclusively online who want to access rewards programs via digital wallet
  • 87 percent: Share of restaurant customers who plan to order food as they do now after the pandemic has subsided

Download the report today to learn more. 

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CLV Data Brief Gift 2
Unwrap Customer Lifetime Value this Winter

Major brands like Disney and Amazon know their customers' value backwards and forwards. But this valuable metric isn't reserved just for multi-billion dollar brands. Thanks to readily available data, now restaurants and convenience stores can calculate this powerful metric as well.

Read this research brief from our Data Insights team and see how you can better understand the value of each of your customers before the New Year.

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