Our Annual Online Ordering Report Is Now Available - Download Here!

QSR Consumers Expect Customized Loyalty Programs

Restaurant customers want flexible rewards programs that can be redeemed wherever. Read this month's issue for insights into how restaurants can personalize loyalty rewards to match their customers’ varying expectations.

DRR December 2020 Hero

NEW DATA: It’s Personal: QSR Consumers Expect Customized Loyalty Programs

Three out of four restaurant customers not only use multiple channels to place orders but also want flexible rewards programs that can be redeemed wherever and however they order. 

INSIDE THE DECEMBER STUDY:

  • 73 percent: Share of QSR customers ordering food both online and offline
  • 33 percent: Portion of restaurant customers ordering food exclusively online who want to access rewards programs via digital wallet
  • 87 percent: Share of restaurant customers who plan to order food as they do now after the pandemic has subsided

Download the report today to learn more. 

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Right Sizing Loyalty Hero Option2
Right-Sizing Your Loyalty Program

Discover how to strengthen your restaurant's loyalty programs in the aftermath of inflation. Learn to adeptly adjust loyalty strategies to effectively manage guest reactions, drawing inspiration from successful cases such as Caribou Coffee and Dutch Bros Coffee. Our latest resource, backed by expert insights, provides essential guidance to navigate these changes seamlessly and uphold customer loyalty.

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