The mid-year gift card report is here!

QSR Consumers Expect Customized Loyalty Programs

Restaurant customers want flexible rewards programs that can be redeemed wherever. Read this month's issue for insights into how restaurants can personalize loyalty rewards to match their customers’ varying expectations.

DRR December 2020 Hero

NEW DATA: It’s Personal: QSR Consumers Expect Customized Loyalty Programs

Three out of four restaurant customers not only use multiple channels to place orders but also want flexible rewards programs that can be redeemed wherever and however they order. 

INSIDE THE DECEMBER STUDY:

  • 73 percent: Share of QSR customers ordering food both online and offline
  • 33 percent: Portion of restaurant customers ordering food exclusively online who want to access rewards programs via digital wallet
  • 87 percent: Share of restaurant customers who plan to order food as they do now after the pandemic has subsided

Download the report today to learn more. 

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Is your loyalty program feeling dated?

Today’s restaurants and convenience stores are evolving faster than ever to meet changing consumer demands. Revamping your loyalty program demonstrates commitment to your customers and can increase visits, spend, and retention across the board.

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