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Platform

What is Paytronix CXP?

Combining online ordering, loyalty, omnichannel messaging, AI insights, and payments in one platform. Paytronix delivers relevant, personal experiences, at scale, that help improve your entire digital marketing funnel by creating amazing frictionless experiences.

A Complete Customer Experience Platform
Online Ordering
Acquire new customers and capture valuable data with industry leading customization features.
Loyalty
Encourage More visits and higher spend with personalized promotions based on individual activity and preferences.
CRM
Build great customer relationships with relevant personal omnichannel campaigns delivered at scale.
Artificial Intelligence
Leverage the most data from the most customer transactions to power 1:1 marketing campaigns and drive revenue.
Payments
Drive brand engagement by providing fast, frictionless guest payments.

Solutions

Paytronix CXP Solutions

We use data, customer experience expertise, and technology to solve everyday restaurant and convenience store challenges.

Contactless Experiences
Accommodate your guests' changing preferences by providing safe, efficient service whether dining-in or taking out.
Customer Insights
Collect guest data and analyze behaviors to develop powerful targeted campaigns that produce amazing results.
Marketing Automation
Create and test campaigns across channels and segments to drive loyalty, incremental visits, and additional revenue.
Mobile Experiences
Provide convenient access to your brand, menus and loyalty program to drive retention with a branded or custom app.

Subscriptions
Create a frictionless, fun way to reward your most loyal customers for frequent visits and purchases while normalizing revenues.
Employee Dining
Attract and retain your employees with dollar value or percentage-based incentives and tiered benefits.
Order Experience Builder
Create powerful interactive, and appealing online menus that attract and acquire new customers simply and easily.

Multi-Unit Restaurant

Loyalty Programs
High-impact customizable programs that increase spend, visit, and engagement with your brand.
Online Ordering
Maximize first-party digital sales with an exceptional guest experience.
Integrations
Launch your programs with more than 450 existing integrations.

Small to Medium Restaurants

Loyalty Programs
Deliver the same care you do in person with all your digital engagements.
Online Ordering
Drive more first-party orders and make it easy for your crew.

Convenience Stores

Loyalty Programs
Digital transformations start here - get to know your guests.
Online Ordering
Add a whole new sales channel to grow your business - digital ordering is in your future.
Integrations
We work with your environment - check it out.

Company

About Paytronix

We are here to help clients build their businesses by delivering amazing experiences for their guests.

Meet The Team
Our exceptional customer engagement innovations are delivered by a team of extraordinary people.
News/Press
A collection of press and media about our innovations, customers, and people.
Events
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Paytronix Resources

Learn how to create great customer experiences with our free eBooks, webinars, articles, case studies, and customer interviews.

See Our Product In Action
E-Books
Learn more about topics important to the restaurant and c-store customer experience.
Webinars
Watch brief videos for tips and strategies to connect with your customers.
Case Studies
Learn how brands have used the Paytronix platform to increase revenue and engage with guests.
Reports
See how your brand stacks up against industry benchmarks, analysis, and research.
Blog
Catch up with our team of in-house experts for quick articles to help your business.

3 min read

Twice Daily Drives Huge Results

NACS-from-stage-edited-scaled-2048x1536

At NACS 2023 Twice Daily’s Director of Marketing Eric Rush joined Paytronix Chief Revenue Officer Charles Gray on stage to discuss how the brand is taking off thanks to its Digital Guest Engagement program. The fast-growing brand launched made-to-order in all its locations after revamping its mobile app with Paytronix Online Ordering earlier in 2023, and now it’s leveraging Paytronix Strategy & Analytics to personalize the loyalty experience. Here’s what the audience learned. 

The economics of loyalty programs: ROI and buy-in go hand-in-hand.
Since revamping its mobile app in April, Twice Daily attributes more than 34% of checks to its loyalty program. The brand’s online ordering, enhanced with personalized loyalty segmentation, has grown 400% since January. When asked for the strategies behind those numbers, Rush talked about buy-in as the fuel.

“The stores with fully engaged employees have higher mobile ordering numbers and redemption rates. If you can get a store leader or district leader involved and really believing in the program, those will be your best stores,” Rush said. 
​​​
That begins with treating loyalty as a collective business decision, he said. “This isn’t a marketing program. If it feels like a marketing thing, then it’ll get treated like marketing things. And we know how that goes… But if it’s a company-wide program, then everybody gets in on it. When the VP of operations is talking about something, that’s when ears go up, and that’s what you need internally,” Rush said.

“We had a general manager conference in May. The CEO, CFO, CMO and VP of Marketing, all on stage, at some point, spoke about the loyalty program. Since then, we’ve seen loyalty penetration throughout our stores grow by four to five percent,” Rush said. 

With sugary snacks and cigarettes on the decline, loyalty programs transition customers to food service.

After Twice Daily launched made-to-order food services, it leveraged Paytronix Strategy & Analytics to send segmented food service offers to customers who had bought the same items in prepackaged form. 

“We are establishing ourselves as a food service offering that sells fuel, not a gas station that sells some sandwiches,” Rush said. “And making that switch is real hard. It takes time. The point of a loyalty program here is to convert people over to made-to-order food with segmentation.”

And thanks to Paytronix Mobile Experience Builder, Twice Daily offers customers the same customization and speedy communications they would receive in store, on their phone. 

Leverage vendor funding to acquire customers, segment to retain them.

Twice Daily leans on vendor-funded promotions to build its marketable database with offers that appeal to everyone. From there, customers follow a personalized nurturing flow that drives them to the critical third-visit, at which point customer lifetime value triples and their likelihood to visit reaches 88%.

“You have to lean on CPG vendors,” Rush said. “It’s crucial to getting [loyalty] off the ground.” Twice Daily is leveraging Paytronix reporting to provide vendors with the data they need and more in exchange for free items to reward customers. 

As Twice Daily “fills the funnel” of new customers, Rush explained the loyalty program grows more personalized and complex to keep customers engaged. “As we get further into our program and the data gets a little richer, we have the ability to segment out and start doing promotions that feel more unique to each guest,” Rush said. “From something like National Peanut Butter Lovers Day down to individual offers based on guest preference. You start broad and work your way down. As you get more data, you get smarter and artificial intelligence kicks in,” Rush said.

“And that leads to strong retention,” Gray added. “If a customer feels like an offer is unique to them, they are more likely to visit.”

Plan for an AI-Driven Future
With 1:1 campaigns and day-of-week segmentation to drive messaging engagement, Twice Daily is already leveraging artificial intelligence. But as the brand looks toward the future of its guest engagement strategy, Rush explained he hopes to use artificial intelligence to further personalize menus, loyalty offers, and email subject lines.

“We’re trying to get AI to do as much as possible, without replacing us,” Rush said. “Right now, we’re using day-of-week scores to send customers messages based on their opening times and days. Same with push-pull messages from the app. Eventually, I’d like to use AI to test subject lines.”

“And the other piece is the mobile ordering menu optimization based on what they’re already ordering. Like Amazon, I want my menu to look different than someone else’s menu. And that way, when we run promotions based on categories we know they’re shopping, that will drive a higher return.”

Learn how mobile apps can help you deliver your brand promise.

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