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Platform

What is Paytronix CXP?

Combining online ordering, loyalty, omnichannel messaging, AI insights, and payments in one platform. Paytronix delivers relevant, personal experiences, at scale, that help improve your entire digital marketing funnel by creating amazing frictionless experiences.

A Complete Customer Experience Platform
Online Ordering
Acquire new customers and capture valuable data with industry leading customization features.
Loyalty
Encourage More visits and higher spend with personalized promotions based on individual activity and preferences.
CRM
Build great customer relationships with relevant personal omnichannel campaigns delivered at scale.
Artificial Intelligence
Leverage the most data from the most customer transactions to power 1:1 marketing campaigns and drive revenue.
Payments
Drive brand engagement by providing fast, frictionless guest payments.

Solutions

Paytronix CXP Solutions

We use data, customer experience expertise, and technology to solve everyday restaurant and convenience store challenges.

Contactless Experiences
Accommodate your guests' changing preferences by providing safe, efficient service whether dining-in or taking out.
Customer Insights
Collect guest data and analyze behaviors to develop powerful targeted campaigns that produce amazing results.
Marketing Automation
Create and test campaigns across channels and segments to drive loyalty, incremental visits, and additional revenue.
Mobile Experiences
Provide convenient access to your brand, menus and loyalty program to drive retention with a branded or custom app.
Subscriptions
Create a frictionless, fun way to reward your most loyal customers for frequent visits and purchases while normalizing revenues.
Employee Dining
Attract and retain your employees with dollar value or percentage-based incentives and tiered benefits.
Order Experience Builder
Create powerful interactive, and appealing online menus that attract and acquire new customers simply and easily.

Multi-Unit Restaurant Customer Experience Platform

Loyalty Programs
High-impact customizable programs that increase spend, visit, and engagement with your brand.
Online Ordering
Maximize first-party digital sales with an exceptional guest experience.
Integrations
Launch your programs with more than 450 existing integrations.

Company

About Paytronix

We are here to help clients build their businesses by delivering amazing experiences for their guests.

Meet The Team
Our exceptional customer engagement innovations are delivered by a team of extraordinary people.
News/Press
A collection of press and media about our innovations, customers, and people.
Events
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Resources

Paytronix Resources

Learn how to create great customer experiences with our free eBooks, webinars, articles, case studies, and customer interviews.

See Our Product In Action
E-Books
Learn more about topics important to the restaurant and c-store customer experience.
Webinars
Watch brief videos for tips and strategies to connect with your customers.
Case Studies
Learn how brands have used the Paytronix platform to increase revenue and engage with guests.
Reports
See how your brand stacks up against industry benchmarks, analysis, and research.
Blog
Catch up with our team of in-house experts for quick articles to help your business.

2 min read

Key Takeaways from Loyalty Experts Session at NRA 2016

Key Takeaways from Loyalty Experts Session at NRA 2016

The Paytronix team was on site in Chicago earlier this week at the National Restaurant Association (NRA) Show. Similar to last year’s event, the show was chock-full of restaurant brands, vendors, and of course: food.  The bustling energy on the floor inspired us during the four-day event as we shared our customer engagement expertise and swapped stories with other attendees. We were especially grateful to have the opportunity to lead a speaking session with one of our clients, Lettuce Entertain You Enterprises (LEYE).

Lee Barnes, Head of Customer Insights at Paytronix, led the session ‘Lessons from Loyalty Program Experts’ alongside Michael Lynch, Director of Loyalty Marketing at LEYE. Barnes is a self-professed data geek who can optimize any loyalty program. Lynch has over 20 years of experience building and managing loyalty programs. With their combined experience, expertise, and wit, this dynamic duo made quite an impression on the 200+ session attendees. In case you missed out, here are the top 5 takeaways from their presentation:

  1. Loyalty programs are a tie-breaker. Let’s think about flights. How do you choose which airline to use? If Airline A and Airline B both offer the flight you want at similar times, similar prices, and have more or less the same user rating, it might seem that it doesn’t matter which airline you choose. Now let’s say that you’re a member of Airline B’s loyalty program, and you’ll earn miles for purchasing with them. Suddenly the decision becomes very simple – choose Airline B and earn.
  2. As people get closer to earning a reward, they visit more frequently. In a Nunes-Drèze study, they used a car wash ‘Buy 8, Get 1 Free’ example to prove that as the customer gets closer to their free car wash, they visit more frequently and accelerate toward the reward. Both Barnes and Lynch have seen this concept proven time and again in their restaurant loyalty program ventures.
  3. Small and frequent rewards are better than large and infrequent ones. Playing off of takeaway #2, this takeaway follows common sense. Customers visit more frequently when they are close to a reward, so it’s better to be give them rewards more often. But – don’t give too much at once!
  4. Don’t give too much – aim for 5%-8%. The guest’s perceived value of a reward should be financially worth 5%-8% of the money they spent earning that reward. So if a customer at a café earns 1 point per dollar spent and needs 100 points to earn a free sandwich, we can calculate that they’ll need to spend $100 before they can earn and then redeem the sandwich reward. If we estimate that the sandwich reward is worth $6.00, then it’s financially worth 6% of what the customer spent to get it. This 5%-8% range keeps your customers motivated without requiring you to give away too much value.
  5. More frequent rewards impact the lifetime value of the guest in a positive way. Lynch witnessed this first hand at LEYE, where they saw guests remaining active for longer periods of time when they changed rewards to be more frequent. Not only will guests come in more frequently, but they will be more loyal over time.

 

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