Gift Card Programs for Restaurants: The 2018 Annual Report
For restaurants, gift card programs represent a major opportunity for increased income, increased customer engagement, and increased audience size....
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Is your brand tapping into these three unshakeable pillars of guest loyalty in 2025?
2 min read
Feb 19, 2019
Facts and figures are easy to come by for any guest engagement platform, be it loyalty programs, e-club programs, or CRM. But what are the key loyalty measures that marketers can rely on to deliver material impact with the customer engagement program?
Running more than 350 programs has provided Paytronix with a clear understanding of what works and what doesn’t, telling us where to focus effort for the greatest impact.
To remember the most important measures, use the acronym EAT. It stands for Enrollment, Activity, and Triggering. Plus, there’s an additional measure called Penetration Rate. Consider how these four measures impact your guest engagement program.
The other way to measure is by using target-and-control campaigns. These enable the marketer to hold a control group out from the targeted segment. When results are reported, a clear picture of incremental spend and visits comes into focus. The control group behaves as it normally would, while the target group exhibits the behavior prompted by the marketing message or special challenge presented. Target-and-control programs answer the question that CFOs have been asking CMOs for years: “How many of these guests would have visited anyway?”
Brands that focus on these four measures deliver the greatest impact to their organizations. Book a demo now to see our platform for yourself.
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