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Platform

What is Paytronix CXP?

Combining online ordering, loyalty, omnichannel messaging, AI insights, and payments in one platform. Paytronix delivers relevant, personal experiences, at scale, that help improve your entire digital marketing funnel by creating amazing frictionless experiences.

A Complete Customer Experience Platform
Online Ordering
Acquire new customers and capture valuable data with industry leading customization features.
Loyalty
Encourage More visits and higher spend with personalized promotions based on individual activity and preferences.
CRM
Build great customer relationships with relevant personal omnichannel campaigns delivered at scale.
Artificial Intelligence
Leverage the most data from the most customer transactions to power 1:1 marketing campaigns and drive revenue.
Payments
Drive brand engagement by providing fast, frictionless guest payments.

Solutions

Paytronix CXP Solutions

We use data, customer experience expertise, and technology to solve everyday restaurant and convenience store challenges.

Contactless Experiences
Accommodate your guests' changing preferences by providing safe, efficient service whether dining-in or taking out.
Customer Insights
Collect guest data and analyze behaviors to develop powerful targeted campaigns that produce amazing results.
Marketing Automation
Create and test campaigns across channels and segments to drive loyalty, incremental visits, and additional revenue.
Mobile Experiences
Provide convenient access to your brand, menus and loyalty program to drive retention with a branded or custom app.
Subscriptions
Create a frictionless, fun way to reward your most loyal customers for frequent visits and purchases while normalizing revenues.
Employee Dining
Attract and retain your employees with dollar value or percentage-based incentives and tiered benefits.
Order Experience Builder
Create powerful interactive, and appealing online menus that attract and acquire new customers simply and easily.

Multi-Unit Restaurant Customer Experience Platform

Loyalty Programs
High-impact customizable programs that increase spend, visit, and engagement with your brand.
Online Ordering
Maximize first-party digital sales with an exceptional guest experience.
Integrations
Launch your programs with more than 450 existing integrations.

Company

About Paytronix

We are here to help clients build their businesses by delivering amazing experiences for their guests.

Meet The Team
Our exceptional customer engagement innovations are delivered by a team of extraordinary people.
News/Press
A collection of press and media about our innovations, customers, and people.
Events
A schedule of upcoming tradeshows, conferences, and events that we will participate in.
Careers
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Resources

Paytronix Resources

Learn how to create great customer experiences with our free eBooks, webinars, articles, case studies, and customer interviews.

See Our Product In Action
E-Books
Learn more about topics important to the restaurant and c-store customer experience.
Webinars
Watch brief videos for tips and strategies to connect with your customers.
Case Studies
Learn how brands have used the Paytronix platform to increase revenue and engage with guests.
Reports
See how your brand stacks up against industry benchmarks, analysis, and research.
Blog
Catch up with our team of in-house experts for quick articles to help your business.

2 min read

5 Trends in Customer Engagement That Restaurants Can’t Ignore

Restaurants across the industry are increasingly innovating and finding new ways to provide convenient and frictionless experiences.  Advances in guest engagement, from Wi-Fi marketing integrations to subscriptions, make it easier than ever for visitors to interact with your brand. They also enable you to determine which messages and promotions will resonate best in the future.

Guest engagement helps you get to know more of your customers and keep them active with your brand. Here are five of the top trends for delivering high impact to your top-line sales:

  • Wi-Fi Marketing Integrations
    Restaurants that provide Wi-Fi to their guests are sitting on a goldmine of data. By integrating guest engagement platforms directly with Wi-Fi marketing, you can maximize the effectiveness of your program. Rather than having to transfer data manually from one system to another, you can create a seamless flow of information, letting you market to your guests more efficiently.
  • NFC Smart ID
    Whether customers place their order themselves at a kiosk or interact with your staff at the register, they value convenience but still want to be able to earn and redeem rewards for being loyal followers of your brand. To achieve frictionless on- and off-premises experiences, integrate your loyalty program with NFC payment platforms like Apple Pay and Google Pay. They allow guests to participate in your program and pay for their meals with one quick tap.
  • Catering Loyalty
    If your business lends itself to catering, you have likely implemented a catering option or are thinking about it. Gaining even one new catering client per week can be the equivalent of more than 20 individual customers. Pairing catering with loyalty is a great way to get to know this group of guests and inspire repeat purchases. But in most cases, catering loyalty should be kept separate from your regular program because having the same rewards structure would result in a lot of free items and an unnecessary loss in revenue. 
  • Subscriptions
    With modern consumers demanding a frictionless experience, the subscription model provides a perfect solution. Subscriptions can drive repeat visits, boost sales, and build loyalty. When guests have already paid for meals, it guarantees return visits to your location rather than your competition. In addition, preselling meals generates immediate revenue and offers additional opportunities to upsell drinks and appetizers since the base cost has previously been covered.  Integrating subscription-styled services with your loyalty program lets guests continue to earn rewards and enables you to learn more about any shifts in their behavior. And because meals are already paid for and loaded onto an account, guests need only identify themselves at the POS to enjoy a quick and easy experience.
  • One-to-One Marketing
    A one-size-fits-all approach no longer works for customer engagement programs and sending out the same offers to everybody is not going to deliver the impact you need. Individualized offers and promotions provide content that is relevant to each guest and give you the best possible revenue drivers. Using machine learning and data analytics may even uncover guest preferences that you might never have noticed otherwise.

By not sending one-to-one offers, you risk cannibalizing your profits and even alienating some guests. As you get to know more of your customers and learn more about them, purchase data can be used to fine-tune your marketing strategy beyond just visits, frequency, and spend.

To find out more about how to incorporate any of these trends into your restaurant’s customer engagement strategy, contact Paytronix today to get started!

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