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Platform

What is Paytronix CXP?

Combining online ordering, loyalty, omnichannel messaging, AI insights, and payments in one platform. Paytronix delivers relevant, personal experiences, at scale, that help improve your entire digital marketing funnel by creating amazing frictionless experiences.

A Complete Customer Experience Platform
Online Ordering
Acquire new customers and capture valuable data with industry leading customization features.
Loyalty
Encourage More visits and higher spend with personalized promotions based on individual activity and preferences.
CRM
Build great customer relationships with relevant personal omnichannel campaigns delivered at scale.
Artificial Intelligence
Leverage the most data from the most customer transactions to power 1:1 marketing campaigns and drive revenue.
Payments
Drive brand engagement by providing fast, frictionless guest payments.

Solutions

Paytronix CXP Solutions

We use data, customer experience expertise, and technology to solve everyday restaurant and convenience store challenges.

Contactless Experiences
Accommodate your guests' changing preferences by providing safe, efficient service whether dining-in or taking out.
Customer Insights
Collect guest data and analyze behaviors to develop powerful targeted campaigns that produce amazing results.
Marketing Automation
Create and test campaigns across channels and segments to drive loyalty, incremental visits, and additional revenue.
Mobile Experiences
Provide convenient access to your brand, menus and loyalty program to drive retention with a branded or custom app.
Subscriptions
Create a frictionless, fun way to reward your most loyal customers for frequent visits and purchases while normalizing revenues.
Employee Dining
Attract and retain your employees with dollar value or percentage-based incentives and tiered benefits.
Order Experience Builder
Create powerful interactive, and appealing online menus that attract and acquire new customers simply and easily.

Multi-Unit Restaurant Customer Experience Platform

Loyalty Programs
High-impact customizable programs that increase spend, visit, and engagement with your brand.
Online Ordering
Maximize first-party digital sales with an exceptional guest experience.
Integrations
Launch your programs with more than 450 existing integrations.

Company

About Paytronix

We are here to help clients build their businesses by delivering amazing experiences for their guests.

Meet The Team
Our exceptional customer engagement innovations are delivered by a team of extraordinary people.
News/Press
A collection of press and media about our innovations, customers, and people.
Events
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Resources

Paytronix Resources

Learn how to create great customer experiences with our free eBooks, webinars, articles, case studies, and customer interviews.

See Our Product In Action
E-Books
Learn more about topics important to the restaurant and c-store customer experience.
Webinars
Watch brief videos for tips and strategies to connect with your customers.
Case Studies
Learn how brands have used the Paytronix platform to increase revenue and engage with guests.
Reports
See how your brand stacks up against industry benchmarks, analysis, and research.
Blog
Catch up with our team of in-house experts for quick articles to help your business.

2 min read

Game of Knowns

Game of Knowns

Have you ever wondered how the popular TV show Game of Thrones relates to the restaurant industry? The parallels may not be immediately apparent, but a fictional struggle for power among warring families isn’t too far off from the battle for market share and guest visits. In fact, what we know about the Game of Thrones characters can be applied to your pursuit of industry dominance. Warning: Spoilers for Seasons 1–7 lie ahead.

Jon Snow: Though being misleading could be advantageous in creating political coalitions, Jon is extremely loyal and honest. He has never learned a secret that he was able to keep for very long. This type of transparency is something that restaurant guests value as well, whether it’s knowing the nutritional content of a dish or the sourcing of its ingredients. Your customers also want your values to align with theirs. For younger generations like millennials and Gen Z, this can be a deciding factor when picking a restaurant.

Arya Stark: In the House of Black and White, Arya was asked to lose her identity and become “no one” in order to be inducted into the Faceless Men. When she realized she couldn’t, she started her journey home and regained her identity. Knowing who you are and what you do well is likewise important in the restaurant industry. It may be tempting to follow the latest trend, but you don’t want to go against your brand. While many restaurants are using third-party delivery, some have prioritized controlling their brand and are instead keeping delivery in-house.

Cersei Lannister: Many know her as a ruthless ruler, but Cersei is willing to work with anyone she feels will benefit her. She partnered with the Boltons and the Freys to pull off the Red Wedding, and with Euron Greyjoy to strike at Daenerys’ forces. Restaurants similarly rely on partnerships for providing things like Wi-Fi marketing and online ordering. Having these integrations as part of your guest engagement program is critical to delivering high-impact results.

Bran Stark: How much easier would communication have been in the time of Game of Thrones if messages didn’t need to be delivered by ravens or in person? Imagine if the Three-Eyed Raven had sent all the raw data of Westeros to Bran, and he used machine learning to piece everything together. Bran could have sent a personalized email with a subject line like “Jon Snow, the names of your parents are inside!” Machine learning finds connections between data that you may not have previously known existed, and personalization helps ensure that your email messages are read. 

Margaery Tyrell: While betrothed to Joffrey Baratheon, Margaery endeared herself to the commoners by visiting orphanages and donating leftover food to the poor. Restaurant guests appreciate similar philanthropic efforts. Knowing that a brand supports a worthy cause may make them inclined to do the same. If you give the members of your loyalty program the option of cashing in their rewards as charitable donations, it could engage their hearts as well as their wallets.

Rickon Stark: The youngest child in the Stark family, Rickon is not remembered for much other than the way he died from an arrow shot by Ramsay Bolton. Instead of running in a straight line, he should have known that zigzagging might have saved him from that fate. Restaurants should likewise avoid being predictable. If your standard promotions have grown stale, try doing something different like offering a subscription service or prepaid meal passes. They are great ways to get your guests energized and excited again.

Knowing how to succeed is half the battle. As your restaurant tries to topple the competition and claim the industry throne, you may want to consider infusing your marketing strategy with some of these lessons learned from Game of Thrones.

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