Game of Knowns
Have you ever wondered how the popular TV show Game of Thrones relates to the restaurant industry? The parallels may not be immediately apparent,...
1 min read
According to a recent survey by Tork, millennials are three times more likely than baby boomers to believe that coworkers would judge them negatively for taking a lunch break. With millennials now constituting the majority of the workforce in the United States, their reluctance to eat during the workday is putting a dent in weekday-afternoon traffic. To counteract this mindset, brands are taking some interesting approaches. Potbelly, for instance, has partnered with UberConference to play hold music with humorous lyrics meant to make listeners crave a sandwich during afternoon conference calls.
How can your brand attract more lunchtime customers?
Here are three proven ways:
- Drive on-premises visits. Timely messages containing lunch promotions should be sent through email or SMS. A buy-one, get-one-half-off promotion is likely to entice people to bring their coworkers and move their meetings outside of the office. Providing Wi-Fi and ample places for electronics to be plugged in will accommodate guests who are looking to get work done while they eat. Even the old promotion involving business cards being placed in a fishbowl can be digitized, enabling entry for the prize with each lunch order.
- Offer advance ordering and quick pickup. People who are hungry but don’t feel like they have much time to spare will appreciate being able to order ahead, whether online or through a mobile app. Advance ordering that is frictionless and easy to navigate makes it convenient for this segment of your guests to grab some lunch and take it back to the office.
- Focus on corporate catering clients. One of the most common office perks is company-provided lunch. The average business spends $1,100 per month on catering, so having that type of revenue can easily compensate for fewer individual orders. Since 30 percent of catering customers order weekly, attracting clients by offering a catering rewards program can provide a significant boost to sales. And if you make a good impression, those corporate employees are likely to visit you on their own time.
.
How to Customize Online Ordering for Your Brand and Your Guest
When it comes to online ordering, the ideal guest experience is one that complements your brand and provides a personalized experience for every...
Revamping Your Loyalty Program
Are your numbers for loyalty penetration and new member enrollment declining? Is there evidence that you are over-discounting customers? Does your...
Looking ahead: Three Key Focuses for Convenience Stores in 2024
Trade shows are the lifeblood of innovation in the convenience store industry, offering a glimpse into the future and a platform for businesses to...
Motivate Incremental Visits with One-to-One Visit Challenges
Visit challenges are a great way to boost restaurant sales and increase customer engagement while motivating guests to dine more frequently. With the...
5 Ways to Have an “Up Top” Moment
At this year’s fifth annual Paytronix user conference, PXUX 2019, members of the Paytronix team and current customers shared their “up top” moments....
Increase Restaurant Loyalty & Reach More Guests with Coupons
Guest engagement programs allow you to learn about and engage with the customers who participate. But what about the guests you don’t know – the...
12 Must-Try Tips to Boost Your Loyalty Program Enrollment
Successful loyalty programs provide guests with multiple ways to engage and enroll. Every guest is different, and each has their preferred ways to...
3 Takeaways from 2023
This year, the Paytronix Webinar team spoke with some of our best customers about their biggest challenges and wins in guest engagement. Now, as 2023...
Why Chick-fil-A Has the Edge in the Great Chicken Sandwich Battle of 2019
When Popeyes launched a new chicken sandwich earlier this month, its locations were flooded with large crowds of people eager to give it a try....
5 Trends in Customer Engagement That Restaurants Can’t Ignore
Restaurants across the industry are increasingly innovating and finding new ways to provide convenient and frictionless experiences. Advances in...
5 Summer Promotions to Deliver High Impact
Many restaurants face more of a challenge during the summer months, when regular guests may be out of the area on vacation or taking advantage of...
3 Restaurant Loyalty Program Mistakes to Stop Making Today
Restaurants commonly make three mistakes that restrict their ability to acquire new customers, keep them active, and encourage more frequent visits....
Will Your Holiday Gift Card Season Be Naughty or Nice?
Now is a great time to reflect on last year’s gift card sales. If the holiday season was naughty because it was too hard to navigate reports, you had...
3 Ways Restaurants Can Approach Offering More Vegan Options
Driven by the coming-of-age Gen Z, there are increasing numbers of diners who prefer dishes containing plant proteins at least some of the time....