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Platform

What is Paytronix CXP?

Combining online ordering, loyalty, omnichannel messaging, AI insights, and payments in one platform. Paytronix delivers relevant, personal experiences, at scale, that help improve your entire digital marketing funnel by creating amazing frictionless experiences.

A Complete Customer Experience Platform
Online Ordering
Acquire new customers and capture valuable data with industry leading customization features.
Loyalty
Encourage More visits and higher spend with personalized promotions based on individual activity and preferences.
CRM
Build great customer relationships with relevant personal omnichannel campaigns delivered at scale.
Artificial Intelligence
Leverage the most data from the most customer transactions to power 1:1 marketing campaigns and drive revenue.
Payments
Drive brand engagement by providing fast, frictionless guest payments.

Solutions

Paytronix CXP Solutions

We use data, customer experience expertise, and technology to solve everyday restaurant and convenience store challenges.

Contactless Experiences
Accommodate your guests' changing preferences by providing safe, efficient service whether dining-in or taking out.
Customer Insights
Collect guest data and analyze behaviors to develop powerful targeted campaigns that produce amazing results.
Marketing Automation
Create and test campaigns across channels and segments to drive loyalty, incremental visits, and additional revenue.
Mobile Experiences
Provide convenient access to your brand, menus and loyalty program to drive retention with a branded or custom app.
Subscriptions
Create a frictionless, fun way to reward your most loyal customers for frequent visits and purchases while normalizing revenues.
Employee Dining
Attract and retain your employees with dollar value or percentage-based incentives and tiered benefits.
Order Experience Builder
Create powerful interactive, and appealing online menus that attract and acquire new customers simply and easily.

Multi-Unit Restaurant Customer Experience Platform

Loyalty Programs
High-impact customizable programs that increase spend, visit, and engagement with your brand.
Online Ordering
Maximize first-party digital sales with an exceptional guest experience.
Integrations
Launch your programs with more than 450 existing integrations.

Company

About Paytronix

We are here to help clients build their businesses by delivering amazing experiences for their guests.

Meet The Team
Our exceptional customer engagement innovations are delivered by a team of extraordinary people.
News/Press
A collection of press and media about our innovations, customers, and people.
Events
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Resources

Paytronix Resources

Learn how to create great customer experiences with our free eBooks, webinars, articles, case studies, and customer interviews.

See Our Product In Action
E-Books
Learn more about topics important to the restaurant and c-store customer experience.
Webinars
Watch brief videos for tips and strategies to connect with your customers.
Case Studies
Learn how brands have used the Paytronix platform to increase revenue and engage with guests.
Reports
See how your brand stacks up against industry benchmarks, analysis, and research.
Blog
Catch up with our team of in-house experts for quick articles to help your business.

1 min read

The Biggest Restaurant Marketing Trends of 2018

The Biggest Restaurant Marketing Trends of 2018

Let’s face it –  last year was a challenge for the restaurant space. Whispers of an industry recession persisted throughout much of 2017 and same-store sales growth halted for many prominent brands. You’ve probably spent most of this new year wondering what your brand can do to thrive in 2018, and the best place to start is by identifying the trends that will dominate the industry landscape in the next 11+ months.

A panel of restaurant marketing experts who specialize in fields from customer data analysis to guest engagement program design recently offered their opinions on what will be the biggest restaurant marketing trends in 2018. Here are a few that you should be mindful of:

  • The convenience shift – One way to retain guests is to meet them in the spaces where they want to order and pay for their meals. Customers increasingly want more convenient experiences, and brands are shifting to accommodate them. That’s why you see many traditional full-service restaurants now offering takeout windows, or drive-thru establishments like McDonald’s partnering with Uber Eats to offer delivery service. Expanding on the ways your customers can interact with your brand will only increase the likelihood of them choosing you over a competitor.
  • The digitization of the in-person experience – Similar to the convenience shift, there’s a growing need for brands to digitize and build efficiency into every interaction between the guest and the restaurant. This goes beyond remote interactions like online and mobile ordering and puts the digitized experience inside the four walls of the restaurant. So guests who do choose to eat out will still get a convenient, primarily digital experience.  In 2018, successful brands will leverage technology to offer better experiences whether guests are ordering from their couch or from a booth inside the establishment.
  • Turning more unknowns into knowns – Every brand deals with lapsed customers, so what would you rather have; a lapsed known customer or a lapsed unknown customer? Of course you’d rather have the former. The more a brand knows about its lapsed guests, the more data it has at its disposal to try and win them back. That’s why in 2018 brands must find more creative solutions to collect customer data and use what they know about them to keep them more engaged. Accommodating the need for more convenient and digitized experiences is a great start.

We recently discussed these and other trends in a webinar titled “The Future of Restaurant Marketing:  Expert Predictions For 2018.” Click here to view the webinar on demand.

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