Spotlight Series: Supporting Our Communities

As the restaurant industry deals with massive change, we’re spotlighting the brands that are spreading positive messages and uplifting their customers during this isolating time. Many have lessons to teach us all as they work to foster a deep emotional connection with their community.

Burrito Beach

UberEats tells us that here in Massachusetts the burrito rules supreme when it comes to food delivery. But in Chicago, Burrito Beach is bringing burritos to the healthcare workers on the frontlines of the pandemic. The Mexican grill has launched “Buy A Hero A Burrito” which asks customers to purchase a $10 voucher for a hospital worker to show gratitude for their work. In just two days the promotion raised nearly $4,000.

Newport Restaurant Group

Other brands are promoting the purchase of gift cards to help support employees who had been laid off. Newport Restaurant Group emailed its customers, encouraging them to purchase gift cards in which 100% of the proceeds will go to their employee relief fund.

In return, customers will be entered in a raffle to win a weekend getaway to Castle Hill Inn to celebrate after the threat of COVID-19 subsides.

To learn what other creative brands are doing to build customer relationships during this time, connect with us on Twitter and LinkedIn, and check out our site for more COVID-19 related resources.