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Platform

What is Paytronix CXP?

Combining online ordering, loyalty, omnichannel messaging, AI insights, and payments in one platform. Paytronix delivers relevant, personal experiences, at scale, that help improve your entire digital marketing funnel by creating amazing frictionless experiences.

A Complete Customer Experience Platform
Online Ordering
Acquire new customers and capture valuable data with industry leading customization features.
Loyalty
Encourage more visits and higher spend with personalized promotions based on individual activity and preferences.
Catering
Grow your revenue, streamline operations, and expand your audience with a suite of catering tools.
CRM
Build great customer relationships with relevant personal omnichannel campaigns delivered at scale.
Artificial Intelligence
Leverage the most data from the most customer transactions to power 1:1 marketing campaigns and drive revenue.
Payments
Drive brand engagement by providing fast, frictionless guest payments.

Solutions

Paytronix CXP Solutions

We use data, customer experience expertise, and technology to solve everyday restaurant and convenience store challenges.

Contactless Experiences
Accommodate your guests' changing preferences by providing safe, efficient service whether dining-in or taking out.
Customer Insights
Collect guest data and analyze behaviors to develop powerful targeted campaigns that produce amazing results.
Marketing Automation
Create and test campaigns across channels and segments to drive loyalty, incremental visits, and additional revenue.
Mobile Experiences
Provide convenient access to your brand, menus and loyalty program to drive retention with a branded or custom app.

Subscriptions
Create a frictionless, fun way to reward your most loyal customers for frequent visits and purchases while normalizing revenues.
Employee Dining
Attract and retain your employees with dollar value or percentage-based incentives and tiered benefits.
Order Experience Builder
Create powerful interactive, and appealing online menus that attract and acquire new customers simply and easily.

Multi-Unit Restaurant

Loyalty Programs
High-impact customizable programs that increase spend, visit, and engagement with your brand.
Online Ordering
Maximize first-party digital sales with an exceptional guest experience.
Integrations
Launch your programs with more than 450 existing integrations.

Small to Medium Restaurants

Loyalty Programs
Deliver the same care you do in person with all your digital engagements.
Online Ordering
Drive more first-party orders and make it easy for your crew.

Convenience Stores

Loyalty Programs
Digital transformations start here - get to know your guests.
Online Ordering
Add a whole new sales channel to grow your business - digital ordering is in your future.
Integrations
We work with your environment - check it out.

Company

About Paytronix

We are here to help clients build their businesses by delivering amazing experiences for their guests.

Meet The Team
Our exceptional customer engagement innovations are delivered by a team of extraordinary people.
News/Press
A collection of press and media about our innovations, customers, and people.
Events
A schedule of upcoming tradeshows, conferences, and events that we will participate in.
Careers
Support
Paytronix Login

Order & Delivery Login

Resources

Paytronix Resources

Learn how to create great customer experiences with our free eBooks, webinars, articles, case studies, and customer interviews.

FlightPaths

FlightPaths are structured Paytronix software onboarding journeys designed to simplify implementation and deliver maximum ROI.

Customer Success Plans

Customer Success Plans (CSPs) are tiered service offerings designed to help you get the most from your Paytronix software, whether you prefer self-guided support or hands-on partnership.

See Our Product In Action
E-Books
Learn more about topics important to the restaurant and c-store customer experience.
Reports
See how your brand stacks up against industry benchmarks, analysis, and research.

Blog
Catch up with our team of in-house experts for quick articles to help your business.
Case Studies
Learn how brands have used the Paytronix platform to increase revenue and engage with guests.


2025 Loyalty Report

Is your brand tapping into these three unshakeable pillars of guest loyalty in 2025?

1 min read

Paytronix Announces Nonita Verma as New GM, Changes to Executive Structure

Executive Promotions and Role Changes Reflect Deeper Integration with Access Group and their Vision for North America

NEWTON, Mass. - June 03, 2025 - Paytronix, an Access Group company, and the leader in guest engagement for restaurants and convenience stores, has announced the appointment of technology industry veteran Nonita Verma as its new General Manager. A seasoned executive with over two decades of leadership experience, Verma brings a proven track record of scaling global platforms and driving hyper-growth. Verma’s appointment, along with changes to the executive team, will help accelerate Paytronix's growth and provide its customers with a flexible, industry-leading guest engagement platform that meets their challenges.image

Verma previously served as a Chief Strategy Officer at Keenai Global, where she focused on their Go-to-Market strategy and operational alignment as the Wealthtech platform readied for market entry across their B2C and B2B platforms. She has an extensive financial services background dating back to 2000 at Goldman Sachs, as well as senior roles at Credit Suisse among other places.

Verma’s connection to the hospitality industry was strengthened during her tenure at Tripadvisor, where she served as B2B General Manager and Global Head of Hotels.

According to Access North America President Jonah Paransky, “Nonita brings a plethora of skillsets to the table that will be essential during a pivotal time in Paytronix’s history. Her leadership qualities and experience are a great complement to our executive team and are sure to enhance our guest engagement offerings in the industry.”

“The hospitality industry is under pressure from uncertain market conditions and Paytronix is poised to help equip brands with the solutions they need to meet evolving customer expectations,” said Verma. “We’re accelerating investment in our platform while infusing it with advanced technologies like AI and new unique functionalities from Access to further enhance value we drive for our customers.”

Additionally, other members of the Paytronix executive team have taken on new roles:

  • Former Chief Revenue Officer Charles Gray will become the VP of Product Management at Paytronix, leveraging his extensive product and technology background with NCR, California Pizza Kitchen, and Cosi to lead product development and direction.
  • Pamela Robertson, who was brought on as Chief Marketing Officer of Paytronix in late 2022, will take on a larger role in Access, becoming the VP of Marketing, Hospitality for the Americas. She will maintain her role at Paytronix, and work alongside Access’ hospitality brands in North America to unify their marketing initiatives with Paytronix and Access.
  • Digger McElligott will become VP of Sales at Paytronix.
  • Customer Success will see a new face in Philippe Mestritz, who will become Access Group’s VP of Customer Success, Hospitality for the Americas.

Paytronix Appoints Jeff Hindman as New CEO; Founder Andrew Robbins Becomes Executive Chairman

Industry vet and current Paytronix board member Hindman will work alongside the executive leadership team to drive future solutions as the...

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Paytronix Appoints SaaS Product Expert, Jimmy Fortuna, to Board

NEWTON, MA - July 29, 2024 - Paytronix, the leader inguest engagement for restaurants and convenience stores, today announced the appointment of...

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Paytronix Announces Call for Nominations for 2020 Loyaltees Awards

Newton, MA – February 3, 2020 – In its ongoing effort to highlight companies on the forefront of guest experience, loyalty and payments, Paytronix...

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Paytronix Helps FriendShip Increase In-Store Visits by 5 Percent and Gallons Purchased by 18 Percent in Highly Targeted Pump-to-Store Promotions

Newton, MA – June 18, 2019 – Paytronix Systems, Inc., the most advanced digital guest experience platform, today announced that FriendShip has won...

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G-Que BBQ Serves Up Loyalty, Ordering, and Subscriptions with Paytronix

Denver fast casual brand elevates its digital engagement by moving to a single platform. Newton, MA, June 21, 2023 – Paytronix, the leader in ...

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CC’s Coffee House Launches New Mobile App with Paytronix

Self-Publishing Gives CC’s Control over Mobile App Changes, Branding and Mobile Engagement while New Mobile Experience Helps Acquire, Engage and...

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Twice Daily Drives 225% Year-Over-Year Growth with Paytronix

Guest engagement program promotes proprietary food service with special offerings and mobile ordering

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Paytronix Celebrates 10th PX|NXT with Leading Hospitality Brands

Customer conference will feature presentations from leading brands in guest engagement, including Coen Markets, Caribou Coffee, Cava, Walk-On Sports...

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Consumers Spent 7.3% More on Restaurant Gift Cards Over Thanksgiving

Shift to digital seen across the board, proving the need for restaurants to embrace a complete digital guest engagement platform. Newton, MA –...

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Legal Sea Foods Nets 60% Increase in Loyalty Membership with Paytronix

Promotion resulted in 366% increase in average daily registrations during campaign period compared to 15 days prior Promotion for one-year...

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Parched Hospitality Group Puts the Guest Experience First with New Paytronix Rewards App

Loyalty with an Australian Vibe — Parched launches a tiered rewards program to engage and reward guests digitally, across its unique dining &...

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Paytronix Appoints Eric Steele as Chief Financial Officer

Seasoned financial leader brings deep experience in partnering with growth-stage technology companies. Newton, MA – January 4, 2024 – Paytronix,...

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Paytronix Looks to the Future of Guest Engagement

With a new look, the pioneer in providing the technology and services that enable brands to develop deep and lasting guest relationships signals an...

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