QDOBA’s streamlined new rewards program is an example of how to build loyalty by offering guests a great customer experience and listening to what matters.
We know that a better customer experience does great things for a brand. Well-designed and executed loyalty programs, especially programs like this one, can have a substantial impact on visit frequency, incremental revenue, and overall customer lifetime value. Research conducted by Paytronix and PYMNTS found that 70% of quick-service and fast-casual patrons take advantage of loyalty programs offered by several restaurants they purchase from frequently, and 64% of customers use loyalty programs at multiple restaurants from which they frequently purchase.
But it’s also true that what works today cannot work forever, so it’s important to have a technology platform in place that offers flexibility, and a team that knows how to take full advantage of a platform.
QDOBA is a long-time Paytronix partner, with a very successful loyalty program. But we are always looking for ways to increase revenue and to make the entire experience better. Working with the Paytronix Data Insights team, QDOBA took a deep dive into the data, asking questions of both active and lapsed users to understand how they interact with the brand, what they love, and what they want.
Guests made a few things clear. They loved the food and they loved earning rewards that got them free meals, but they wanted it to be easier. In short, easy redemption and relevant, compelling rewards are key to strong member engagement.
The result is a simplified program that offers a fast path to rewards which increases visit frequency and boosts customer acquisition.
It’s this kind of work that creates a thoughtful program that keeps the customer front and center.