Amp Up Your Marketing Strategy

PXUX_Logo_StackedThe Paytronix User Experience (PXUX) is more than just a conference. It is an opportunity to chat with peers, learn about the future of guest engagement, and expand your perception of what is achievable using the Paytronix platform. Over the course of two days, you won’t just hear about the future of 1-to-1 marketing, you will also learn about practical steps that you can take to increase the value of your customers.

Don’t take our word for it, hear what some of last year’s attendees got out of PXUX 2015:

 

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C-Store Marketers: Get Your Customers to Turn Left

It’s rush hour on a weekday and a potential customer, let’s call her Sarah, is driving along a busy and traffic-jammed road. She’s had a long day at the office, but she can’t go straight home just yet – she’s noticed her gas tank is low. It’s time to fuel up.traffic jams in the city, road, rush hour

After crossing through a clogged intersection, Sarah sees two convenience stores with gas pumps: Store A the right side of the road, and Store B on the left. Buying gas at Store A would certainly take less time – one simple right turn off of the street and she’s in the lot pumping fuel. Making a right turn out of the lot once she’s finished should be smooth going, too. To get to Store B, however, she’d have to wait for the backed-up traffic in the opposite lane to either pass entirely, or wait for a kind soul to let her through the lane into Store B’s lot. Either of those waiting options requires more time and potential frustration, and leaving Store B would require yet another left turn. Which convenience store will she choose for her gas purchase?

Sarah turns left, deciding that visiting Store B is worth waiting in traffic. Why would she do this? […]

The Newest Customer Feedback Tool

Picture this: Immediately after a customer buys a sandwich at one of your locations, her smartphone buzzes with an email inviting her to take a survey about her purchase experience. As soon as she submits her responses, your marketing team knows how she felt about the food and service quality, how likely she might be to purchase that same sandwich again, and more!Survey

Surveys can be used to gather data and build rich customer profiles. Customer responses enhance the marketer’s view of their customers, which in turn allows for smarter marketing. Segmentation suddenly becomes a clear, more data-driven process, which in turn helps your team deploy more relevant offers and promotions. And of course, more relevance means better customer relationships and more revenue!

While there are many survey providers out there, the new Paytronix Survey Center is the best option for current users of the Paytronix Messaging solution. There are many benefits to taking advantage of this new tool: […]

7 Reasons to Attend the Paytronix User Experience That Your Boss Can’t Ignore

If you use the Paytronix platform, are looking to re-invigorate your marketing strategy, or are looking for help to make sense of your customer data, put the 2016 Paytronix User Experience (PXUX) on your calendar. From August 24th – 25th Paytronix’s home city of Boston will be the epicenter of insight, discussion, and networking about loyalty programs, mobile marketing, messaging, and more!PXUX.CG

Not sure if PXUX is right for you? Check out and share our top seven reasons to attend PXUX:

1) Tailor your experience with relevant breakout sessions

We’ll have subject-matter experts on hand from our customer service, product, and engineering team to host deep-dive conversations on a number of topics. Think of this as “everything you wanted to know but were afraid to ask.” This is your chance to […]