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Platform

What is Paytronix CXP?

Combining online ordering, loyalty, omnichannel messaging, AI insights, and payments in one platform. Paytronix delivers relevant, personal experiences, at scale, that help improve your entire digital marketing funnel by creating amazing frictionless experiences.

A Complete Customer Experience Platform
Online Ordering
Acquire new customers and capture valuable data with industry leading customization features.
Loyalty
Encourage More visits and higher spend with personalized promotions based on individual activity and preferences.
CRM
Build great customer relationships with relevant personal omnichannel campaigns delivered at scale.
Artificial Intelligence
Leverage the most data from the most customer transactions to power 1:1 marketing campaigns and drive revenue.
Payments
Drive brand engagement by providing fast, frictionless guest payments.

Solutions

Paytronix CXP Solutions

We use data, customer experience expertise, and technology to solve everyday restaurant and convenience store challenges.

Contactless Experiences
Accommodate your guests' changing preferences by providing safe, efficient service whether dining-in or taking out.
Customer Insights
Collect guest data and analyze behaviors to develop powerful targeted campaigns that produce amazing results.
Marketing Automation
Create and test campaigns across channels and segments to drive loyalty, incremental visits, and additional revenue.
Mobile Experiences
Provide convenient access to your brand, menus and loyalty program to drive retention with a branded or custom app.
Subscriptions
Create a frictionless, fun way to reward your most loyal customers for frequent visits and purchases while normalizing revenues.
Employee Dining
Attract and retain your employees with dollar value or percentage-based incentives and tiered benefits.
Order Experience Builder
Create powerful interactive, and appealing online menus that attract and acquire new customers simply and easily.

Multi-Unit Restaurant Customer Experience Platform

Loyalty Programs
High-impact customizable programs that increase spend, visit, and engagement with your brand.
Online Ordering
Maximize first-party digital sales with an exceptional guest experience.
Integrations
Launch your programs with more than 450 existing integrations.

Company

About Paytronix

We are here to help clients build their businesses by delivering amazing experiences for their guests.

Meet The Team
Our exceptional customer engagement innovations are delivered by a team of extraordinary people.
News/Press
A collection of press and media about our innovations, customers, and people.
Events
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Paytronix Resources

Learn how to create great customer experiences with our free eBooks, webinars, articles, case studies, and customer interviews.

See Our Product In Action
E-Books
Learn more about topics important to the restaurant and c-store customer experience.
Webinars
Watch brief videos for tips and strategies to connect with your customers.
Case Studies
Learn how brands have used the Paytronix platform to increase revenue and engage with guests.
Reports
See how your brand stacks up against industry benchmarks, analysis, and research.
Blog
Catch up with our team of in-house experts for quick articles to help your business.

2 min read

Spread S’more Love: HuHot Mongolian Grill’s Success with Scoring on National S’mores Day

Spread S’more Love: HuHot Mongolian Grill’s Success with Scoring on National S’mores Day

Before HuHot found Paytronix scoring, the marketing team would segment guests based upon how many visits a person had made in the past year. That old approach wasn’t perfect, as guests may have visited several times in a short period and then dropped off, so a lapsed guest could look like a frequent visitor. And a guest who may have only visited three times all year would likely be seen as a low-frequency guest, without the context to know all three of those visits took place within the past month.

HuHot uses scoring for smart, agile marketing automation that customizes Paytronix offers for light, medium and heavy user groups. Marketing can target guests with specific offers that drive their desired behavior, to produce incremental revenue.

“The success we’ve had with scoring proved the value of Paytronix predictive analytics, so we’ve learned to really trust the data,” said Monica Minford, digital marketing director at HuHot Mongolian Grill. “Using Paytronix scoring and predictive analytics, we get a bigger and more informed picture of everything. We’re more accurately identifying which guests have lapsed, and can act on that with a customized offer to draw them back in for a meal.”

One big takeaway from HuHot’s use of scoring is that franchisees are a lot more comfortable with the offers sent out with Paytronix. Franchisees had concerns about marketing and loyalty, with worries of discounting people that would come into their restaurants anyway. Paytronix scoring and segmentation quickly won over Franchisees, who saw that loyalty promotions were only reaching guests that weren’t likely to visit.

National S’mores Day Campaign

As National S’mores Day approached (August 10th each year), HuHot marketing sought to leverage their popular Sweet Victory S’mores with an offer to guests. The excitement of the big day brought an opportunity to leverage the occasion, but marketing was cautious due to a concern of creating more demand than they could redeem. Each restaurant can only produce a limited number of S’mores at a time due to the finite resources of the custom S’mores equipment and trays.

HuHot used Paytronix Scoring to focus a campaign that would reach only its least frequent loyalty guests, shifting levers to narrow the group to a size HuHot was comfortable sending its offer to. Paytronix predictive analytics scored and segmented out a target group of guests identified as ‘unlikey’ or ’very unlikely’ to visit. Offers were sent two days before National S’mores Day, with target and control, giving these infrequent and lapsed guests a free tray of S’mores with purchase of a HuHot grill meal. A notification was sent to all other members simply informing them that HuHot was serving S’mores, and to come join the party on National S’mores Day.

The quick campaign was effective – drawing in 237 guests to redeem their free S’mores and re-establishing a connection with the HuHot brand. These were all incremental visits from lapsed and low-frequency guests and were not cannibalizing sales from guests who were likely to have come in and bought S’mores or a meal. HuHot even realized a change in spend of $4500 from those 237 guests, for a dramatic increase above the control group.

“Our Franchisees felt good about the campaign,” said Minford of HuHot Mongolian Grill. “The Paytronix scoring tool helped us reach only a set number of the least likely guests to visit, so we drove the right blend of just enough redemptions.”

Black Friday BOGO Campaign

Black Friday is traditionally a big time for not only shopping, but for restaurants serving those who venture out on the busiest shopping day of the year. HuHot launched a simple BOGO campaign, offering a significant value to customers who broke away from their hectic shopping day to visit the restaurant. However, this campaign fell right on the heels of another offer that had just concluded, so HuHot did not want to give a free meal to members who had just redeemed the prior offer.

“Paytronix made our campaign easy. We just sent the new BOGO offer to the control group that we’d excluded from our previous promotion, ensuring no guest would receive both offers,” said Minford. “HuHot’s Black Friday BOGO was a huge success, driving more than 2000 incremental visits during the three days the offer was valid.”

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