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Platform

What is Paytronix CXP?

Combining online ordering, loyalty, omnichannel messaging, AI insights, and payments in one platform. Paytronix delivers relevant, personal experiences, at scale, that help improve your entire digital marketing funnel by creating amazing frictionless experiences.

A Complete Customer Experience Platform
Online Ordering
Acquire new customers and capture valuable data with industry leading customization features.
Loyalty
Encourage more visits and higher spend with personalized promotions based on individual activity and preferences.
Catering
Grow your revenue, streamline operations, and expand your audience with a suite of catering tools.
CRM
Build great customer relationships with relevant personal omnichannel campaigns delivered at scale.
Artificial Intelligence
Leverage the most data from the most customer transactions to power 1:1 marketing campaigns and drive revenue.
Payments
Drive brand engagement by providing fast, frictionless guest payments.

Solutions

Paytronix CXP Solutions

We use data, customer experience expertise, and technology to solve everyday restaurant and convenience store challenges.

Contactless Experiences
Accommodate your guests' changing preferences by providing safe, efficient service whether dining-in or taking out.
Customer Insights
Collect guest data and analyze behaviors to develop powerful targeted campaigns that produce amazing results.
Marketing Automation
Create and test campaigns across channels and segments to drive loyalty, incremental visits, and additional revenue.
Mobile Experiences
Provide convenient access to your brand, menus and loyalty program to drive retention with a branded or custom app.

Subscriptions
Create a frictionless, fun way to reward your most loyal customers for frequent visits and purchases while normalizing revenues.
Employee Dining
Attract and retain your employees with dollar value or percentage-based incentives and tiered benefits.
Order Experience Builder
Create powerful interactive, and appealing online menus that attract and acquire new customers simply and easily.

Multi-Unit Restaurant

Loyalty Programs
High-impact customizable programs that increase spend, visit, and engagement with your brand.
Online Ordering
Maximize first-party digital sales with an exceptional guest experience.
Integrations
Launch your programs with more than 450 existing integrations.

Small to Medium Restaurants

Loyalty Programs
Deliver the same care you do in person with all your digital engagements.
Online Ordering
Drive more first-party orders and make it easy for your crew.

Convenience Stores

Loyalty Programs
Digital transformations start here - get to know your guests.
Online Ordering
Add a whole new sales channel to grow your business - digital ordering is in your future.
Integrations
We work with your environment - check it out.

Company

About Paytronix

We are here to help clients build their businesses by delivering amazing experiences for their guests.

Meet The Team
Our exceptional customer engagement innovations are delivered by a team of extraordinary people.
News/Press
A collection of press and media about our innovations, customers, and people.
Events
A schedule of upcoming tradeshows, conferences, and events that we will participate in.
Careers
Support
Paytronix Login

Order & Delivery Login

Resources

Paytronix Resources

Learn how to create great customer experiences with our free eBooks, webinars, articles, case studies, and customer interviews.

FlightPaths

FlightPaths are structured Paytronix software onboarding journeys designed to simplify implementation and deliver maximum ROI.

 

See Our Product In Action
E-Books
Learn more about topics important to the restaurant and c-store customer experience.
Reports
See how your brand stacks up against industry benchmarks, analysis, and research.

Blog
Catch up with our team of in-house experts for quick articles to help your business.
Case Studies
Learn how brands have used the Paytronix platform to increase revenue and engage with guests.


2025 Loyalty Report

Is your brand tapping into these three unshakeable pillars of guest loyalty in 2025?

2 min read

World of Beer’s ALEgorithm Knows What Customers Want to Drink

World of Beer’s ALEgorithm Knows What Customers Want to Drink

Craft beer sales are booming.

Transitioning from niche industry to nationwide phenomenon, craft beer has become big business. These unique and flavorful brews now account for more than 23% of U.S. beer sales, which totaled $111.4 billion in 2017.

But with an ever-increasing number of options, how do you choose a beer you’ll like? Some help is being provided by World of Beer, a restaurant chain that features about 50 craft beers on tap and hundreds more in the cooler.

To rise above the competition, World of Beer and Paytronix created the “ALEgorithm.” In addition to being a clever play on words, it offers suggestions in much the same way that Netflix and Pandora Radio do. Guests indicate which beers are to their liking and get recommendations for future ones to try.

Stuart Wilson, Analytics Manager for the Paytronix data science team, worked with World of Beer to make its vision a reality. He joined us for an interview and shared some insight.

Paytronix: Can you tell us why the ALEgorithm was created?

Stuart: The ALEgorithm was initially conceptualized to help make beer more accessible to guests who only visit occasionally. For these guests, a rotating menu of 100+ beers that varies by location proved to be intimidating. On the other hand, World of Beer has a long history of offering this variety to beer fanatics – and therefore, has a robust dataset for generating recommendations. 

Paytronix: What challenges came about when developing the ALEgorithm?

Stuart: World of Beer has one of the largest databases of menu items, with something like 80,000 different barcodes in their inventory. Across thousands of guests, digesting this data can be a nightmare.

From a design perspective, this led to one large challenge: how to design an algorithm that would run efficiently for all guests and deliver individualized recommendations. The solution meant developing a unique FlavorPrint technology. This technology considers guests order history and constantly evolves with consumption patterns.

Paytronix: Does the ALEgorithm change the landscape for restaurants? If so, how?

Stuart: Yes and no. This specific technology isn’t a one-size-fits-all. It works well for World of Beer because of the size of the menu. But such applications of data science in the restaurant space will continue to change the landscape, especially when restaurants aren’t only competing with other restaurants but a range of other competitive channels.

Paytronix: What’s your favorite beer?

Stuart: I’m a huge fan of sour beers. Lately, I’ve been enjoying Press Tart from Rhinegeist.

Paytronix: If you could order a beer right now using the ALEgorithm, which recommendation would you take?

Stuart: I would like to try the Oud Bruin by Petrus. It’s a dark red Belgian beer with a sour sweet balance. It sounds intriguing.

Want to try beers that suit your tastes? Download the World of Beer app today and start exploring your drinking options.

Why PXUX 2016 is the Best Thing Since Sliced Bread

Why PXUX 2016 is the Best Thing Since Sliced Bread

The Paytronix User Experience (PXUX) is only a few weeks away! This two-day, interactive conference will showcase highly impactful marketing programs...

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How to Capitalize on Sports Bar and Restaurants Promotions

How to Capitalize on Sports Bar and Restaurants Promotions

How do sports impact restaurants — and even the revenue of non-sports-theme restaurants? Here are a few quick statistics: When Lebron James returned...

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Pinkberry Measures ROI and Performance of Loyalty-Driven Marketing

Pinkberry Measures ROI and Performance of Loyalty-Driven Marketing

Recently we spoke with Anne Schultheis, Digital Marketing Manager for Kahala Brands, who submitted an award-winning Pinkberry campaign that was...

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Duffy’s Sports Grill to Explain Secrets of Total Loyalty Immersion

Duffy’s Sports Grill to Explain Secrets of Total Loyalty Immersion

Sandy Nelson to speak at PXUX: Unveiling how Duffy’s culture of loyalty drives70% of all transactions through active loyalty members

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HuHot Mongolian Grill’s Success with Scoring on National S’mores Day

HuHot Mongolian Grill’s Success with Scoring on National S’mores Day

Before HuHot found Paytronix scoring, the marketing team would segment guests based upon how many visits a person had made in the past year. That...

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Our Favorite C-Store and Restaurant Mobile Apps

Our Favorite C-Store and Restaurant Mobile Apps

As 2021 comes to a close, the Paytronix team took a look at some of our favorite apps from restaurants and c-stores.

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New Dashboards to Understand Customer Analytics & Improve Your Loyalty Program

Even the most brilliantly conceived loyalty program is only as good as its results. These new dashboards make it so much easier to evaluate them!

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What Is the Lifeblood of Your Mobile Strategy?

What Is the Lifeblood of Your Mobile Strategy?

I recently sat down with my fellow product manager, Joel Udwin, to talk about where our worlds collide: integrating mobile at the point of sale. We...

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JINYA Ramen Bar Spices Up Loyalty and Mobile with Paytronix

The Japanese practice of continuous improvement, or kaizen, is the spirit behind JINYA Ramen’s brand identity. Founded in 2010 and quickly growing,...

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How to Create a Restaurant Loyalty Program That Works

How to Create a Restaurant Loyalty Program That Works

Building customer loyalty is challenging, to say the least, but if your goal is motivating guests to visit more often and spend more when they do,...

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Playing the Game: How WOB Bar & Kitchen Gamified Loyalty

Loyalty gamification offers a great way to connect with the growing demographic of young, tech-savvy guests.

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How Loyalty Drives Visits for Garbanzo Mediterranean Fresh

How Loyalty Drives Visits for Garbanzo Mediterranean Fresh

Devin Handler, the director of marketing for Garbanzo Mediterranean Fresh, joined us and shared some insights on how the company’s loyalty program...

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Why Gamified Loyalty Program Keeps Me Coming to Buffalo Wild Wings®

Why Gamified Loyalty Program Keeps Me Coming to Buffalo Wild Wings®

Last night the Golden State Warriors defeated the Cleveland Cavaliers 113-91 in Game 1 of the NBA Finals. As a result, I’ll be watching Game 2 at...

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Looking Back at PXUX 2016

Looking Back at PXUX 2016

For the last few years, I’ve had the pleasure of planning the logistics for PXUX team. Our effort is always rewarded when we look back and recall...

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Quick Call with CPK on ‘Mobile First’ Marketing Program

Quick Call with CPK on ‘Mobile First’ Marketing Program

Last week, California Pizza Kitchen (CPK) introduced version 2.0 of its Pizza Dough® Rewards mobile app, a new mobile app built in concert with...

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Restaurants and c-stores with best loyalty programs run on Paytronix

Paytronix-powered loyalty programs are among the best in the country at keeping customers happy, according to Newsweek‘s annual “America’s Best...

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