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Platform

What is Paytronix CXP?

Combining online ordering, loyalty, omnichannel messaging, AI insights, and payments in one platform. Paytronix delivers relevant, personal experiences, at scale, that help improve your entire digital marketing funnel by creating amazing frictionless experiences.

A Complete Customer Experience Platform
Online Ordering
Acquire new customers and capture valuable data with industry leading customization features.
Loyalty
Encourage More visits and higher spend with personalized promotions based on individual activity and preferences.
CRM
Build great customer relationships with relevant personal omnichannel campaigns delivered at scale.
Artificial Intelligence
Leverage the most data from the most customer transactions to power 1:1 marketing campaigns and drive revenue.
Payments
Drive brand engagement by providing fast, frictionless guest payments.

Solutions

Paytronix CXP Solutions

We use data, customer experience expertise, and technology to solve everyday restaurant and convenience store challenges.

Contactless Experiences
Accommodate your guests' changing preferences by providing safe, efficient service whether dining-in or taking out.
Customer Insights
Collect guest data and analyze behaviors to develop powerful targeted campaigns that produce amazing results.
Marketing Automation
Create and test campaigns across channels and segments to drive loyalty, incremental visits, and additional revenue.
Mobile Experiences
Provide convenient access to your brand, menus and loyalty program to drive retention with a branded or custom app.
Subscriptions
Create a frictionless, fun way to reward your most loyal customers for frequent visits and purchases while normalizing revenues.
Employee Dining
Attract and retain your employees with dollar value or percentage-based incentives and tiered benefits.
Order Experience Builder
Create powerful interactive, and appealing online menus that attract and acquire new customers simply and easily.

Multi-Unit Restaurant Customer Experience Platform

Loyalty Programs
High-impact customizable programs that increase spend, visit, and engagement with your brand.
Online Ordering
Maximize first-party digital sales with an exceptional guest experience.
Integrations
Launch your programs with more than 450 existing integrations.

Company

About Paytronix

We are here to help clients build their businesses by delivering amazing experiences for their guests.

Meet The Team
Our exceptional customer engagement innovations are delivered by a team of extraordinary people.
News/Press
A collection of press and media about our innovations, customers, and people.
Events
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Resources

Paytronix Resources

Learn how to create great customer experiences with our free eBooks, webinars, articles, case studies, and customer interviews.

See Our Product In Action
E-Books
Learn more about topics important to the restaurant and c-store customer experience.
Webinars
Watch brief videos for tips and strategies to connect with your customers.
Case Studies
Learn how brands have used the Paytronix platform to increase revenue and engage with guests.
Reports
See how your brand stacks up against industry benchmarks, analysis, and research.
Blog
Catch up with our team of in-house experts for quick articles to help your business.

2 min read

World of Beer’s ALEgorithm Knows What Customers Want to Drink

World of Beer’s ALEgorithm Knows What Customers Want to Drink

Craft beer sales are booming.

Transitioning from niche industry to nationwide phenomenon, craft beer has become big business. These unique and flavorful brews now account for more than 23% of U.S. beer sales, which totaled $111.4 billion in 2017.

But with an ever-increasing number of options, how do you choose a beer you’ll like? Some help is being provided by World of Beer, a restaurant chain that features about 50 craft beers on tap and hundreds more in the cooler.

To rise above the competition, World of Beer and Paytronix created the “ALEgorithm.” In addition to being a clever play on words, it offers suggestions in much the same way that Netflix and Pandora Radio do. Guests indicate which beers are to their liking and get recommendations for future ones to try.

Stuart Wilson, Analytics Manager for the Paytronix data science team, worked with World of Beer to make its vision a reality. He joined us for an interview and shared some insight.

Paytronix: Can you tell us why the ALEgorithm was created?

Stuart: The ALEgorithm was initially conceptualized to help make beer more accessible to guests who only visit occasionally. For these guests, a rotating menu of 100+ beers that varies by location proved to be intimidating. On the other hand, World of Beer has a long history of offering this variety to beer fanatics – and therefore, has a robust dataset for generating recommendations. 

Paytronix: What challenges came about when developing the ALEgorithm?

Stuart: World of Beer has one of the largest databases of menu items, with something like 80,000 different barcodes in their inventory. Across thousands of guests, digesting this data can be a nightmare.

From a design perspective, this led to one large challenge: how to design an algorithm that would run efficiently for all guests and deliver individualized recommendations. The solution meant developing a unique FlavorPrint technology. This technology considers guests order history and constantly evolves with consumption patterns.

Paytronix: Does the ALEgorithm change the landscape for restaurants? If so, how?

Stuart: Yes and no. This specific technology isn’t a one-size-fits-all. It works well for World of Beer because of the size of the menu. But such applications of data science in the restaurant space will continue to change the landscape, especially when restaurants aren’t only competing with other restaurants but a range of other competitive channels.

Paytronix: What’s your favorite beer?

Stuart: I’m a huge fan of sour beers. Lately, I’ve been enjoying Press Tart from Rhinegeist.

Paytronix: If you could order a beer right now using the ALEgorithm, which recommendation would you take?

Stuart: I would like to try the Oud Bruin by Petrus. It’s a dark red Belgian beer with a sour sweet balance. It sounds intriguing.

Want to try beers that suit your tastes? Download the World of Beer app today and start exploring your drinking options.

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