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Platform

What is Paytronix CXP?

Combining online ordering, loyalty, omnichannel messaging, AI insights, and payments in one platform. Paytronix delivers relevant, personal experiences, at scale, that help improve your entire digital marketing funnel by creating amazing frictionless experiences.

A Complete Customer Experience Platform
Online Ordering
Acquire new customers and capture valuable data with industry leading customization features.
Loyalty
Encourage more visits and higher spend with personalized promotions based on individual activity and preferences.
Catering
Grow your revenue, streamline operations, and expand your audience with a suite of catering tools.
CRM
Build great customer relationships with relevant personal omnichannel campaigns delivered at scale.
Artificial Intelligence
Leverage the most data from the most customer transactions to power 1:1 marketing campaigns and drive revenue.
Payments
Drive brand engagement by providing fast, frictionless guest payments.

Solutions

Paytronix CXP Solutions

We use data, customer experience expertise, and technology to solve everyday restaurant and convenience store challenges.

Contactless Experiences
Accommodate your guests' changing preferences by providing safe, efficient service whether dining-in or taking out.
Customer Insights
Collect guest data and analyze behaviors to develop powerful targeted campaigns that produce amazing results.
Marketing Automation
Create and test campaigns across channels and segments to drive loyalty, incremental visits, and additional revenue.
Mobile Experiences
Provide convenient access to your brand, menus and loyalty program to drive retention with a branded or custom app.

Subscriptions
Create a frictionless, fun way to reward your most loyal customers for frequent visits and purchases while normalizing revenues.
Employee Dining
Attract and retain your employees with dollar value or percentage-based incentives and tiered benefits.
Order Experience Builder
Create powerful interactive, and appealing online menus that attract and acquire new customers simply and easily.

Multi-Unit Restaurant

Loyalty Programs
High-impact customizable programs that increase spend, visit, and engagement with your brand.
Online Ordering
Maximize first-party digital sales with an exceptional guest experience.
Integrations
Launch your programs with more than 450 existing integrations.

Small to Medium Restaurants

Loyalty Programs
Deliver the same care you do in person with all your digital engagements.
Online Ordering
Drive more first-party orders and make it easy for your crew.

Convenience Stores

Loyalty Programs
Digital transformations start here - get to know your guests.
Online Ordering
Add a whole new sales channel to grow your business - digital ordering is in your future.
Integrations
We work with your environment - check it out.

Company

About Paytronix

We are here to help clients build their businesses by delivering amazing experiences for their guests.

Meet The Team
Our exceptional customer engagement innovations are delivered by a team of extraordinary people.
News/Press
A collection of press and media about our innovations, customers, and people.
Events
A schedule of upcoming tradeshows, conferences, and events that we will participate in.
Careers
Support
Paytronix Login

Order & Delivery Login

Resources

Paytronix Resources

Learn how to create great customer experiences with our free eBooks, webinars, articles, case studies, and customer interviews.

FlightPaths

FlightPaths are structured Paytronix software onboarding journeys designed to simplify implementation and deliver maximum ROI.

Customer Success Plans

Customer Success Plans (CSPs) are tiered service offerings designed to help you get the most from your Paytronix software, whether you prefer self-guided support or hands-on partnership.

See Our Product In Action
E-Books
Learn more about topics important to the restaurant and c-store customer experience.
Reports
See how your brand stacks up against industry benchmarks, analysis, and research.

Blog
Catch up with our team of in-house experts for quick articles to help your business.
Case Studies
Learn how brands have used the Paytronix platform to increase revenue and engage with guests.


2025 Loyalty Report

Is your brand tapping into these three unshakeable pillars of guest loyalty in 2025?

1 min read

Speak With Authority. Use Your Data.

Speak With Authority. Use Your Data.

It’s never wise to blindly follow someone just because they speak with authority. You expect them to be able to support their position with more than anecdotal evidence. Paytronix works overtime, gathering and segmenting customer data to inform your decisions, so you can present your campaign and promotion ideas with authority.

When you create account filters in the Paytronix Campaign Center, you can segment your customers and guests in more than 50 different dimensions. There are Activity choices that include the guest’s last activity date, their gift card expiration, the store used and much more. You can select based on Enrollment data, like date, store, or source, or filter based on Profile information like age, postal code, or anniversary date. Based on the traditional 80/20 rule, however, we suspect most of our end users are only taking advantage of a subset of what we make available. With so many options, it’s not surprising. Today there’s one dimension that we’d like you to take a closer look at—Scoring.  

Scoring is unique in loyalty solutions in that it uses predictive analytics to anticipate multiple aspects of your customer’s journey, e.g. historical visits and purchase behavior, to create a score, from Extremely Likely to Extremely Unlikely. For example, by looking at historical visits, the software can determine the likelihood that an individual will visit in the next 30 days. The higher the score, the higher the likelihood. 

With Scoring, you can:

  1. Reduce cannibalization by not giving away rich offers to people who are likely to visit anyway;
  2. Increase the success of your campaigns by avoiding email addresses that are unlikely to respond.

With Paytronix, you can use Scoring to determine which accounts to include, or remove, based on their score. To learn more, view the webinar “Predicting the Future: The Value of Guest Scoring.” We predict it will increase the success of your campaign, and your ability to speak with authority.

Chris Laping, Former CIO of Red Robin Gourmet Burgers

Chris Laping, Former CIO of Red Robin Gourmet Burgers

Chris Laping will be headlining PXUX (August 24 – 25, Boston) this year, as he speaks to the topic of “Inspiring Crazy Loyalty.” From 2011 to...

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How Red’s Savoy Pizza Built a Mobile Experience of the Future

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FEEDBackSM: The Smarter Way to Manage Relationships with your Guests

FEEDBackSM: The Smarter Way to Manage Relationships with your Guests

Online ordering is changing the way many brands think about the guest relationship. Digital channels offer a level of convenience that is hard to...

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3 Ways to Boost Loyalty Program Enrollment

3 Ways to Boost Loyalty Program Enrollment

Loyalty programs can only succeed if your guests use them, no matter how well your loyalty program is designed, which means you have to get strategic...

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5 Leadership Takeaways from PXUX 2020

5 Leadership Takeaways from PXUX 2020

This has been a year of rapid change: restaurants and convenience stores alike were forced to make quick pivots in how they approach guest...

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Q&A: A Virtual Sit Down with Jonah Paransky, Head of Americas at Access Group

Starting November 1st, Paytronix will have officially joined Access Group, a renowned UK-based software company known for tackling challenges in the...

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The Ideal Guest Experience

It’s a food-service marketer’s dream: the ideal guest experience from couch to couch.

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Loyalty Program Tips According to Spinal Tap

Happy 11/3! In one week, it will be 11/11, AKA Nigel Tufnel Day. In order to share our love of England’s Loudest Band and Loyalty Programs, we’re...

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New Dashboards to Understand Customer Analytics & Improve Your Loyalty Program

Even the most brilliantly conceived loyalty program is only as good as its results. These new dashboards make it so much easier to evaluate them!

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New Accounting Rules for Loyalty Programs

New Accounting Rules for Loyalty Programs

Recently the (FASB) Financial Accounting Standards Board and (IASB) International Accounting Standards Board got together to try to make “revenue”...

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Protect your gift cards from fraud with these safeguards

Protect your gift cards from fraud with these safeguards

Gift cards make gift-giving easier for consumers and provide a valuable revenue stream for restaurants. Unfortunately, gift card fraud is a common...

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Geofencing Explained

Every marketer has the goal of compelling their customers to live up to their potential. Whether that is through peer measurement tactics like...

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How Loyalty Drives Visits for Garbanzo Mediterranean Fresh

How Loyalty Drives Visits for Garbanzo Mediterranean Fresh

Devin Handler, the director of marketing for Garbanzo Mediterranean Fresh, joined us and shared some insights on how the company’s loyalty program...

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C-Store Marketers: Get Your Customers to Turn Left

C-Store Marketers: Get Your Customers to Turn Left

It’s rush hour on a weekday and a potential customer, let’s call her Sarah, is driving along a busy and traffic-jammed road. She’s had a long day at...

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Easy Ways to Learn Your Restaurant Customer Retention Rate

Easy Ways to Learn Your Restaurant Customer Retention Rate

You work hard to attract customers, but keeping them is where long-term success begins. A strong restaurant customer retention rate means more loyal...

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