Skip to the main content.

Platform

What is Paytronix CXP?

Combining online ordering, loyalty, omnichannel messaging, AI insights, and payments in one platform. Paytronix delivers relevant, personal experiences, at scale, that help improve your entire digital marketing funnel by creating amazing frictionless experiences.

A Complete Customer Experience Platform
Online Ordering
Acquire new customers and capture valuable data with industry leading customization features.
Loyalty
Encourage More visits and higher spend with personalized promotions based on individual activity and preferences.
CRM
Build great customer relationships with relevant personal omnichannel campaigns delivered at scale.
Artificial Intelligence
Leverage the most data from the most customer transactions to power 1:1 marketing campaigns and drive revenue.
Payments
Drive brand engagement by providing fast, frictionless guest payments.

Solutions

Paytronix CXP Solutions

We use data, customer experience expertise, and technology to solve everyday restaurant and convenience store challenges.

Contactless Experiences
Accommodate your guests' changing preferences by providing safe, efficient service whether dining-in or taking out.
Customer Insights
Collect guest data and analyze behaviors to develop powerful targeted campaigns that produce amazing results.
Marketing Automation
Create and test campaigns across channels and segments to drive loyalty, incremental visits, and additional revenue.
Mobile Experiences
Provide convenient access to your brand, menus and loyalty program to drive retention with a branded or custom app.

Subscriptions
Create a frictionless, fun way to reward your most loyal customers for frequent visits and purchases while normalizing revenues.
Employee Dining
Attract and retain your employees with dollar value or percentage-based incentives and tiered benefits.
Order Experience Builder
Create powerful interactive, and appealing online menus that attract and acquire new customers simply and easily.

Multi-Unit Restaurant

Loyalty Programs
High-impact customizable programs that increase spend, visit, and engagement with your brand.
Online Ordering
Maximize first-party digital sales with an exceptional guest experience.
Integrations
Launch your programs with more than 450 existing integrations.

Small to Medium Restaurants

Loyalty Programs
Deliver the same care you do in person with all your digital engagements.
Online Ordering
Drive more first-party orders and make it easy for your crew.

Convenience Stores

Loyalty Programs
Digital transformations start here - get to know your guests.
Online Ordering
Add a whole new sales channel to grow your business - digital ordering is in your future.
Integrations
We work with your environment - check it out.

Company

About Paytronix

We are here to help clients build their businesses by delivering amazing experiences for their guests.

Meet The Team
Our exceptional customer engagement innovations are delivered by a team of extraordinary people.
News/Press
A collection of press and media about our innovations, customers, and people.
Events
A schedule of upcoming tradeshows, conferences, and events that we will participate in.
Careers
Support
Paytronix Login

Order & Delivery Login

Resources

Paytronix Resources

Learn how to create great customer experiences with our free eBooks, webinars, articles, case studies, and customer interviews.

See Our Product In Action
E-Books
Learn more about topics important to the restaurant and c-store customer experience.
Webinars
Watch brief videos for tips and strategies to connect with your customers.
Case Studies
Learn how brands have used the Paytronix platform to increase revenue and engage with guests.
Reports
See how your brand stacks up against industry benchmarks, analysis, and research.
Blog
Catch up with our team of in-house experts for quick articles to help your business.

2024 Online Ordering Guide

Growth-oriented insights for ambitious leaders

2 min read

Dos and Don’ts of Rolling Out a Loyalty Program

Dos and Don’ts of Rolling Out a Loyalty Program

Rolling out a loyalty program is a critical part of making sure you’re set up for success in the future. Capturing customers interests and getting them to enroll in a program takes a lot of energy to make sure all levers that are needed are in place and ready to go.

During the webinar “Dos and Don’ts of Rolling Out a Loyalty Program” I discussed best practices for ensuring a successful launch of a loyalty program.

Here are some of the guides for rolling out a program:

  1. Make it easy for customers to enroll.One of the most important components of a reward program is enrollment. If you do not have a sufficient number of your customers enrolled, you will have a hard time getting them to be active enough to provide beneficial returns on your program. Gaining new enrollment from your customers should always be a top priority for any brand. The best way to ensure that your customers are enrolled in your program is to lower the barrier for entry and allow signing up in a way that makes the most sense to the customer. For instance, Thorntons Inc. utilizes a multi-channel enrollment method that includes a card, mobile app, and responsive web pages that are easily accessed from any device. By using multiple channels, the company was able to enroll one million customers within the first year, creating the desired incremental sales and contributing to the program’s profitability.
  2. Get employees excited. Sales associates and managers are on the front line of stores every day. They are the ones that are communicating with customers and are a brands ambassador to a loyalty program. It’s important for these workers to be excited about the program so they talk about the value and sell it to customers to help with generating program members. One easy and fun way to get employees involved and excited about the program is to implement a challenge where they receive prizes based on how many customers they get to enroll. One of our clients ran a contest like this for one month, in that month they saw a 244% increase in enrollment.
  3. Let customers provide feedback.Sometimes the intended outcome of a loyalty program and the actual experience do not equal. Getting customer feedback helps to mitigate that discrepancy and helps to ensure a great experience for all customers. Use surveys to provide a way for customers to let brands know what is working and what is not. This information can help to make changes in a program to ensure customers remain excited and active participants in a loyalty program.

I recently discussed all of these points and more in the webinar “Dos and Don’ts of Rolling Out a Loyalty Program.” View the webinar on-demand to get a deep dive into ensuring a successful loyalty program launch.

9 Loyalty Program Features You Need for Rapid Growth

9 Loyalty Program Features You Need for Rapid Growth

This year, Newsweek published its fourth annual America's Best Loyalty Programs 2024 to help consumers cull the options and find the programs “most...

Read More
How to Make a Loyalty Program People Want to Sign Up For

How to Make a Loyalty Program People Want to Sign Up For

In 2024's restaurant and c-store marketplace, competition is fierce, and customer expectations are higher than ever. In the United States, there are...

Read More
6 Pillars of a Successful Loyalty Marketing Strategy

6 Pillars of a Successful Loyalty Marketing Strategy

What is a loyalty marketing strategy? And if you’re already marketing to your customers, why do you need one? It often comes down to dollars and...

Read More