C-Store Loyalty: Building a Recession-Proof Brand

While C-stores have largely escaped the economic impact of COVID-19 unscathed so far, fear of an impending recession loom large. Following the economic crisis of 2008, loyalty programs boomed, growing by 19% between 2007 and 2009 and driving consumers back to brands that were offering the best deals to stretch their budgets further.

Now, loyalty programs are a given, with about 73% of C-stores operating one today. How those programs are leveraged will determine which brands come out of the pandemic on top.

This webinar covers topics like:

  • Why loyalty programs are a lifeline through turbulent financial times
  • Ways to drive profits with budget-conscious consumers
  • Using order and delivery to reach a wider consumer base
  • How to make your brand stand above the rest

 

 

 
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Subscriptions: The Next Level in Loyalty

What kind of loyalty program helped Panera Bread drive 100,000 signups in a single day? In a word: subscriptions.

Companies that have launched subscription programs find a significant boost to their incremental sales. Panera saw a 70% increase in food attachment by subscribers.

Download the ebook Subscriptions: The Next Level in Loyalty to learn everything from the the key advantages to the types of subscription models to consider.