Understanding and predicting each customer’s lifetime value is key to making informed decisions about customer acquisition and retention, as well as measuring the results of each program.
This metric can act as the guidepost for understanding which customers offer the best return on the marketing investment. But calculating it means looking at the right data through the right lens.
Download this brief to understand how the Paytronix Strategy & Analytics team uses loyalty data to calculate CLV and what this means for offering personalized programs at-scale.