Skip to the main content.

Platform

What is Paytronix CXP?

Combining online ordering, loyalty, omnichannel messaging, AI insights, and payments in one platform. Paytronix delivers relevant, personal experiences, at scale, that help improve your entire digital marketing funnel by creating amazing frictionless experiences.

A Complete Customer Experience Platform
Online Ordering
Acquire new customers and capture valuable data with industry leading customization features.
Loyalty
Encourage More visits and higher spend with personalized promotions based on individual activity and preferences.
CRM
Build great customer relationships with relevant personal omnichannel campaigns delivered at scale.
Artificial Intelligence
Leverage the most data from the most customer transactions to power 1:1 marketing campaigns and drive revenue.
Payments
Drive brand engagement by providing fast, frictionless guest payments.

Solutions

Paytronix CXP Solutions

We use data, customer experience expertise, and technology to solve everyday restaurant and convenience store challenges.

Contactless Experiences
Accommodate your guests' changing preferences by providing safe, efficient service whether dining-in or taking out.
Customer Insights
Collect guest data and analyze behaviors to develop powerful targeted campaigns that produce amazing results.
Marketing Automation
Create and test campaigns across channels and segments to drive loyalty, incremental visits, and additional revenue.
Mobile Experiences
Provide convenient access to your brand, menus and loyalty program to drive retention with a branded or custom app.

Subscriptions
Create a frictionless, fun way to reward your most loyal customers for frequent visits and purchases while normalizing revenues.
Employee Dining
Attract and retain your employees with dollar value or percentage-based incentives and tiered benefits.
Order Experience Builder
Create powerful interactive, and appealing online menus that attract and acquire new customers simply and easily.

Multi-Unit Restaurant

Loyalty Programs
High-impact customizable programs that increase spend, visit, and engagement with your brand.
Online Ordering
Maximize first-party digital sales with an exceptional guest experience.
Integrations
Launch your programs with more than 450 existing integrations.

Small to Medium Restaurants

Loyalty Programs
Deliver the same care you do in person with all your digital engagements.
Online Ordering
Drive more first-party orders and make it easy for your crew.

Convenience Stores

Loyalty Programs
Digital transformations start here - get to know your guests.
Online Ordering
Add a whole new sales channel to grow your business - digital ordering is in your future.
Integrations
We work with your environment - check it out.

Company

About Paytronix

We are here to help clients build their businesses by delivering amazing experiences for their guests.

Meet The Team
Our exceptional customer engagement innovations are delivered by a team of extraordinary people.
News/Press
A collection of press and media about our innovations, customers, and people.
Events
A schedule of upcoming tradeshows, conferences, and events that we will participate in.
Careers
Support
Paytronix Login

Order & Delivery Login

Resources

Paytronix Resources

Learn how to create great customer experiences with our free eBooks, webinars, articles, case studies, and customer interviews.

See Our Product In Action
E-Books
Learn more about topics important to the restaurant and c-store customer experience.
Webinars
Watch brief videos for tips and strategies to connect with your customers.
Case Studies
Learn how brands have used the Paytronix platform to increase revenue and engage with guests.
Reports
See how your brand stacks up against industry benchmarks, analysis, and research.
Blog
Catch up with our team of in-house experts for quick articles to help your business.

2024 Loyalty Trends Report

Unlock Loyalty’s Full Potential in 2024

7 min read

12 Restaurant & C-Store Loyalty Platforms Worth Considering

12 Restaurant & C-Store Loyalty Platforms Worth Considering

One of the best ways to continually generate revenue is to keep customers coming back. Restaurant and c-store loyalty programs help you motivate your existing customers to keep returning while providing them with the great experience your brand is known for. 

If you’re considering implementing a restaurant or c-store loyalty program, you don’t have to figure it out alone. Loyalty platforms take much of the work out of loyalty programs, letting you create, personalize, and launch programs while you focus on what you do best: giving your customers an unforgettable experience.  

Not only that, Fortune Business Insights estimates that the loyalty software market will grow to over $24 billion by 2029. Let’s take the guesswork out of understanding the top loyalty platforms.  

Understanding Loyalty Platforms 

Restaurant and c-store loyalty programs are run on loyalty platforms. These tech solutions should integrate with your restaurant or c-store management software.  

Loyalty program elements are specific benefits offered to customers as part of your loyalty program. The loyalty platform you choose must have these program elements: 

  • Points: A points-based loyalty program allows customers to collect points with more purchases. This form of gamification gives customers a sense of accomplishment. Points can be exchanged for free products and other rewards. 
  • Tiered rewards: Customers are placed into tiers based on their engagement or spending activity. Higher tiers have more rewards and give customers a goal to achieve.  
  • Gamification: Who doesn’t love friendly competition? Gamification infuses a sense of fun and competition into your program. Give your customers challenges, badges, or other interactive activities based on their in-app activity to keep them engaged.  
  • Coupons: Coupons provide immediate gratification, which is one of the longest-lasting tenets of retail and hospitality industry loyalty programs, and incentivize people to make future purchases. 
  • Referrals: Your existing, engaged customers are extremely valuable. Encouraging them to refer friends and family to your rewards program expands your customer base without any effort on your part and rewards both original and new customers. 

Note that loyalty programs are not a one-size-fits-all solution. The loyalty platform you choose should be able to customize each experience. Customers are bombarded with ads wherever they turn. In fact, it’s estimated that customers in the US see between 50 and 400 ads each day, and that number grows every year. 

While 400 ads per day sounds like a lot, most of these ads aren’t recognized by everyone. Because of this widespread advertising saturation, personalization is a must. Personalization captures your audience’s attention sooner and makes them feel like you understand their specific needs. 

Data analytics is essential, as well. Without the correct data, you won’t be able to personalize your program or know if it’s meeting your goals.  

The use cases differ between restaurants and c-stores. Restaurant customers have different dining needs (and expectations) than those who use a c-store. 

C-store customers visit storefronts for other purposes than eating, including restroom breaks, filling up their gas tanks, and looking for lifestyle amenities like sunglasses, hats, and car air fresheners. As such, you want to choose a loyalty platform that has features to fit various business models and multiple customer segments.

Loyalty Trend Report 2024 Smashburger

Top 7 Loyalty Platforms for Restaurants 

Let’s dive into five leading platforms for restaurants, including:  

1. Paytronix: Paytronix is the premier loyalty platform that empowers you to use your customers’ preferences and behavior to create personalized offers, tailored ordering experiences, and one-of-a-kind campaigns. There are also several ways for customers to sign up for your program: in-store via POS, in-app, SMS, and more. Our features include:  
2. Toast: Toast is a restaurant management platform providing POS, online ordering, and marketing tools. Toast’s features include: 
  • A point system that lets guests earn points  
  • The ability to customize promotions for guests 
  • Contactless ordering 
  • POS 
  • Payroll and marketing tools 
3. Movylo: Movylo helps restaurants create automated loyalty programs. It uses a points system to provide rewards to customers. Movylo has the following features: 
  • Customer list building 
  • CRM 
  • Loyalty promotions 
4. Loyalty Gator: With Loyalty Gator, your customers earn points each time they visit your restaurant. Loyalty Gator lets you create cardless or card-based loyalty programs, and its features include:  
  • Customizable loyalty programs 
  • Gift card programs 
  • Employee loyalty 
  • Referral programs 
5. PosIQ: This loyalty platform for restaurants vendor offers users a vertically integrated technology solution that lets you use various guest tracking methods. Its features include:  
  • Multiple ways to track guests, built into the system  
  • Customizable loyalty programs 
  • The ability to track ROI 
  • The ability to analyze guest behavior based on their orders and place of purchase 
6. Glue Loyalty: Glue Loyalty provides loyalty programs through a fully automated system. Its features include: 
  • Punch cards 
  • Fully automated  
  • Omnichannel capabilities 
  • The ability to integrate several loyalty solutions into a single program 
7. Zip Loyalty: Zip Loyalty is an app that collects, categorizes and analyzes customer data. It’s a standalone solution and it also integrates with PlumPOS. Its features include: 
  • Analytics to help you create intuitive rewards programs based on past behavior 
  • User-friendly interface 
  • Push notifications for customers so they’re always up to date on their loyalty points 

Always perform your own due diligence and double check that the loyalty platform you’re considering can seamlessly integrate with your existing systems. Look for helpful communication from staff, useful answers, and a consistent experience overall. What you experience before signing a contract is likely to indicate what you’ll experience after. 

Top 5 Loyalty Platforms for Convenience Stores 

Let’s look at five of the top loyalty platforms for convenience stores:  

  1. Paytronix: Our loyalty platform for convenience stores features a variety of loyalty rewards for your customers, gives you real-time data to analyze performance, segment, and create personalization, and easily integrates with your other c-store technology. 
  2. PDI Technologies: PDI Technologies offers the ability to provide personalized loyalty experiences. It also features CRM and data tools. 
  3. Loyal-n-Save: Loyal-n-Save features digital punch cards and marketing automation.  
  4. Punchh: Punchh features a variety of ways to keep customers coming back. Its features include the ability to bank points, tiered rewards and benefit programs, and integrations. 
  5. Loyalty Gator: Loyalty Gator gives you an edge with an affordable, customizable solution for your customers. It features a reloadable cash card, the ability to automatically send personalized emails for every purchase made, and a 30-day free trial.

Proven business components that pair well with loyalty for c-stores include: 

  • Personalization: This can consist of offers you know your customers will appreciate based on your data and their behavior.  
  • Online ordering: Online ordering is increasingly the standard for most restaurants, and it elevates the customer experience at your c-store, too. Consider what’s needed to provide online ordering to your customers before getting software installed and connected to other tools. 
  • Delivery: You can order almost anything online and get it delivered straight to your house these days. Deliver an exceptional customer experience by providing first-party online ordering and delivery as soon as possible. Also partner with third-party delivery providers to round out your offerings so new audiences have the highest chance of discovering your business and choosing you over competitors. 
  • Perks: Offer your customers perks for spending money with you. This can include earning a discount on gas or certain food orders. Use personalization to offer specific perks to customers you know primarily use your c-store for fuel. Offer them a discount on snacks or a drink to get them to come inside. Then, use that data to build out a sophisticated targeting program. 

Offering customers perks for shopping, getting their favorite snack, or fueling their cars seems like a no-brainer. However, the success of a loyalty program depends on whether your team understands how to use the data available, whether perks are personalized, and whether your program continually adapts to customers' needs and desires.

New call-to-action

Comparing Loyalty Platforms 

As you’ve seen, there are multiple options for loyalty platforms. How do you choose the right one for your store or restaurant? Consider these factors when making your decision: 

  • Look at your customer base: You can’t launch a loyalty program (and choose a platform) without understanding your customer base first. Understand their demographics, their wants, needs, and behaviors. This knowledge can help you identify the platform features that will resonate with your audience. 
  • Understand your goals: Define your business goals before choosing a loyalty platform. Is it more revenue, greater customer retention, higher loyalty program penetration, or all of the above? 
  • Evaluate the platforms: Ask yourself these questions when looking at loyalty platforms for your convenience store or restaurant: 
  • Flexibility: Can the platform adapt to your growing business? Can it evolve with your customers’ needs? 
  • Integration: Can the platform integrate with your existing technology? Do you need more or different tech to achieve your dream operational and marketing outcomes? 
  • Data and analytics: Does the platform provide data and analytics? Can you measure campaign performance and customer engagement?  
  • Reporting and customization: Can you easily tailor your program based on its reporting and customization features? 
  • User-friendliness: Is the platform easy to use? Does your team find it intuitive and an improvement to their daily workflow, rather than a hassle? 

Further, you may find it useful to create a comprehensive list or spreadsheet to help you evaluate each platform. It’s also wise to evaluate each vendor’s: 

  • Industry focus 
  • Key clients 

While the overall price and features play a role in whether you’ll choose a vendor, you’ll also want to consider any additional fees or pricing structures. Some vendors charge subscription or implementation fees. If you need custom development, that can increase your price as well.  

Additionally, consider your vendor of choice’s support. Using a loyalty platform goes beyond simply downloading or integrating technology. 

You’ll want a loyalty platform provider who not only provides tech support when you need it, but also provides strategic support to keep your loyalty program growing. Your unique business needs will dictate the specific loyalty software features you look for.  

Real-World Examples 

Any c-store that’s been in business for a few months knows the primary way to increase profit is moving people from the pump into the store. Pump-N-Pantry is one such c-store chain that specializes in fresh food and wanted to drive more customers inside when they stopped to fuel up their vehicles.  

Pump-N-Pantry used our full platform to create a points-based loyalty program with order ahead capabilities and an app. Their program rewards members with points for every purchase. 

This c-store saw a remarkable 6,000 members join after creating the new program. Pump-N-Pantry also offered online ordering and saw online orders jump 20%. 

Another example is Smashburger, which wanted new ways to motivate its guests. To do this, Smashburger used its data and Paytronix’s AI to create personalized one-to-one marketing campaigns. Using Paytronix’s AI to IA, Smashburger micro-segmented its customer list to create an effective, data-driven loyalty program, resulting in 6.5% of their annual sales growth. 

Here’s a more detailed breakdown of the tactics they used:  

  • Deployed small tests to increase visit frequency 
  • Reengagement campaigns 
  • Segmented members based on purchase behavior 
  • Created a personalized guest experience that included: 
  • A veggie burger promotion that targeted guests who typically don’t order beef 
  • LTO that rewarded frequent purchasers of fries with a free order if they tried a new menu offering 
  • Refined member benefits to double and triple points for Gold and Platinum members; preferred birthday rewards 
  • Offer triple points for ordering online with order-and-delivery incentives 

The Bottom Line 

Investing in a good loyalty platform is crucial for the growth of your store or restaurant. A good loyalty program delivers the brand experience customers already appreciate you for and increases your revenue and return on investment (ROI).  

Ready to learn how the right loyalty platform can boost your business? Book a demo now.

New call-to-action

Restaurant Loyalty Software That Grows Your Brand with Ease

Restaurant Loyalty Software That Grows Your Brand with Ease

A recent William Blair customer engagement survey found that over half of restaurant patrons don’t use restaurant loyalty programs.Only 35% of...

Read More
Loyalty Program Benefits: How Engaged Guests Drive Revenue

Loyalty Program Benefits: How Engaged Guests Drive Revenue

Given that customers expect personalized experiences and offers wherever they go, businesses with advanced loyalty programs see noteworthy increases...

Read More
Loyalty Program Design: Proven Principles to Leverage

Loyalty Program Design: Proven Principles to Leverage

Today, cultivating customer loyalty is both more challenging and crucial than it’s ever been. Designing an effective loyalty program holds the...

Read More