HuHot Mongolian Grill Sees 80 Percent Increase in Customer Spend with Launch of Grill Pass Campaign
NEWTON, Mass., May 9, 2019 – Paytronix Systems, Inc., the most advanced digital guest experience platform, today announced that HuHot Mongolian Grill has won the 2019 Paytronix Loyalty Award for Marketing Innovation. HuHot found that overall customers spent a whopping 80 percent more than the cost of the pass during the six months in which its Grill Pass campaign ran.
Grill Passes gave HuHot customers the opportunity to pre-purchase 5, 11, or 25 discounted grill meals for redemption in the future. Pass holders then had up to six months to redeem their pass.
HuHot reported high-impact results:
-- Total sales reached over half a million dollars with $280,000 in incremental sales -- 30 percent increase in visits from Grill Pass purchasers during the redemption period -- Grill Pass subscribers spent 44 percent more than usual during the redemption period.
The Paytronix platform delivered a frictionless guest experience for purchasing and redeeming the Grill Passes by allowing HuHot to customize its program and integrate loyalty functionality with their own POS system.
“Paytronix provided us with deep analytical campaign insights we were not able to do on our own,” said Stephanie Krause, senior vice president of marketing for HuHot. “This was the first promotion of this sort we’ve offered and we were eager to see what worked and what didn’t. Being able to view pre- and post- campaign incremental spend was hugely valuable.”
“Motivating guests to visit and spend more with our customer brands is what we think about day and night,” said Michelle Tempesta, head of marketing for Paytronix. “We are delighted to contribute to HuHot’s growth by providing a platform that delivers incremental spend through promotions like the Grill Pass promotion.”
Read the full story on HuHot’s award-winning campaign: www.paytronix.com/resources/huhot-case-study
About Paytronix Systems, Inc.
Based in Newton, Massachusetts, Paytronix is a provider of SaaS customer experience management (CXM) solutions for restaurants and convenience store brands. Through its innovative software design and integrations with more than 30 widely used point of sale systems, Paytronix empowers more than 350 brands across 26,500 locations with the flexibility to build unique, revenue-enhancing guest experiences. Customers benefit from big data consumer insights that Paytronix generates through 1-to-1 engagement with more than 286 million loyal guests—via mobile, social and today’s most innovative digital marketing tools. As a result, customers motivate their guests to increase spend and drive revenue. For more information, visit www.paytronix.com.