7 Ways to Boost Your Email Open Rate

We’ve all been there.iStock_000058911392_XXXLarge

After spending days agonizing over the message, design, and call to action, you finally feel ready to press the send button. Now you’ll wait two days constantly refreshing your browser watching as the stats roll in and your open rate slowly climbs. Whether you hit 10, 20, or even 50%, there is always the opportunity to get more eyeballs on your message.

Consider the 7 tips below to boost your open rate:

 

1. Retargeting

Did you have an important message that didn’t get as many opens as you wanted? Try sending the email again only to customers that did not open your email originally. You can even change the subject line to keep it fresh. One of Paytronix’s major email clients regularly practices “retargeting” which can bump up open rates an additional 10%.

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The 3 Things Millennials Want from a Rewards Program

two millennialsAt over 75 million strong, millennials dominate the U.S. population. This generation born between 1980 and 1996 holds around $1.3 trillion in spending power, according to Boston Consulting Group, and they haven’t even reached maximum earning power yet. Your brand needs to connect with millennials now – it’s crucial to the future of your business.

Building relationships now with millennials has immediate benefits, but it pays off even more in the long-term. Capture their attention early, and they could remain loyal to your brand for the rest of their lives, even passing on their love of your brand to their children. But, getting their attention now is tricky. […]

Boost Rewards Program Enrollment by Providing More Ways for Guests to Join

Enrolling at the POS is just one way to join a rewards programEnrolling younger generations of guests into your rewards program can help your brand grow and maintain a strong core of loyal members for the foreseeable future. And these days, many brands believe that doing this requires their enrollment strategies to evolve so they keep up with the enrollment preferences of their increasingly younger guests. This is only partially true.

Your program should be a living and breathing entity. Adapting to match the engagement preferences of new customers will help your program attract new guests who are more comfortable using technology to connect with brands. Adaption is not a metamorphosis, but rather an expansion of enrollment methods to attract younger demographics.

Let’s say your program enrollment began exclusively as a card-based operation, and the only way members could enroll was by obtaining a plastic card in-store. You probably already know that attracting millennials to your program will help you build a sustainable base of loyal guests. So supplementing your card program by adding enrollment channels such as text-to-join or enabling enrollment via a mobile app or an online ordering system make sense. […]

How National Coney Island Doubled Reward Program Registrations

So. You’ve launched a great loyalty program and your staff members are handing out a lot of activated cards to customers. Why aren’t enough of your customers registering these cards? Until the customers register their loyalty cards by entering their information, you don’t know anything about them and they can’t redeem any rewards. Your program depends on these registrations, but they’re not happening enough. Sounds like a lose-lose, right?

Coney Bucks TMOne restaurant chain figured out how to turn this scenario into a win-win. National Coney Island (NCI) is a quick-service restaurant serving Coney Island-style hot dogs and cuisine to the Metro Detroit area. They realized during the summer of 2014 that only 30% of their Coney BucksTM rewards cards were being registered. That means that a whopping 70% of customers were accepting rewards cards but not registering their account. Because NCI couldn’t get to know those guests or track their information, they weren’t able to give them the most relevant offers possible. […]