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What is Paytronix CXP?

Combining online ordering, loyalty, omnichannel messaging, AI insights, and payments in one platform. Paytronix delivers relevant, personal experiences, at scale, that help improve your entire digital marketing funnel by creating amazing frictionless experiences.

A Complete Customer Experience Platform
Online Ordering
Acquire new customers and capture valuable data with industry leading customization features.
Encourage More visits and higher spend with personalized promotions based on individual activity and preferences.
Build great customer relationships with relevant personal omnichannel campaigns delivered at scale.
Artificial Intelligence
Leverage the most data from the most customer transactions to power 1:1 marketing campaigns and drive revenue.
Drive brand engagement by providing fast, frictionless guest payments.


Paytronix CXP Solutions

We use data, customer experience expertise, and technology to solve everyday restaurant and convenience store challenges.

Contactless Experiences
Accommodate your guests' changing preferences by providing safe, efficient service whether dining-in or taking out.
Customer Insights
Collect guest data and analyze behaviors to develop powerful targeted campaigns that produce amazing results.
Marketing Automation
Create and test campaigns across channels and segments to drive loyalty, incremental visits, and additional revenue.
Mobile Experiences
Provide convenient access to your brand, menus and loyalty program to drive retention with a branded or custom app.
Create a frictionless, fun way to reward your most loyal customers for frequent visits and purchases while normalizing revenues.
Employee Dining
Attract and retain your employees with dollar value or percentage-based incentives and tiered benefits.
Order Experience Builder
Create powerful interactive, and appealing online menus that attract and acquire new customers simply and easily.

Multi-Unit Restaurant Customer Experience Platform

Loyalty Programs
High-impact customizable programs that increase spend, visit, and engagement with your brand.
Online Ordering
Maximize first-party digital sales with an exceptional guest experience.
Launch your programs with more than 450 existing integrations.


About Paytronix

We are here to help clients build their businesses by delivering amazing experiences for their guests.

Meet The Team
Our exceptional customer engagement innovations are delivered by a team of extraordinary people.
A collection of press and media about our innovations, customers, and people.
A schedule of upcoming tradeshows, conferences, and events that we will participate in.
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Paytronix Resources

Learn how to create great customer experiences with our free eBooks, webinars, articles, case studies, and customer interviews.

See Our Product In Action
Learn more about topics important to the restaurant and c-store customer experience.
Watch brief videos for tips and strategies to connect with your customers.
Case Studies
Learn how brands have used the Paytronix platform to increase revenue and engage with guests.
See how your brand stacks up against industry benchmarks, analysis, and research.
Catch up with our team of in-house experts for quick articles to help your business.

2 min read

Fuel, Buy, Love. Building Lasting Customer Journeys

Fuel, Buy, Love. Building Lasting Customer Journeys

I love a compelling story. So much so, I majored in English as an undergraduate…and I’m also a member of two book clubs.

When I went back to school for my master’s in business, I realized that these professors cared about stories just as much as my English professors did – they just called it by another name: the customer journey. Traditionally, marketing experts depicted the customer journey in a linear framework, from awareness to advocacy.

In the early 2000s, McKinsey & Co. revolutionized the notion of customer journeys, unveiling a new non-linear shape. Customers, they said, inhabit a journey “loop,” with four discrete stages:

  1. “The customer considers an initial set of brands, based on brand perceptions and exposure to recent touch points.
  2. Consumers add or subtract brands as they evaluate what they want.
  3. Ultimately, the consumer selects a brand at the moment of purchase.
  4. After purchasing a product or service, the consumer builds expectations based on experience to inform the next decision journey.”

McKinsey shed light on a marketing epiphany: If everything in the customer journey goes well, the customer skips the active evaluation stage next time around, and orbits around a loyalty loop. Think about your favorite consumer products – do you find yourself looking at a wide set of possible brands each time you buy toothpaste? If not, you’re probably in a loyalty loop of your own.

Marketers are empowered to push levers within the customer journey to pull them in to that loyalty loop. At PXUX, I highlighted a few clients who have been able to do just that. For example:

Uncle Julio’s Spices Up Frontline Engagement  

This southern brand leverages not only an exciting loyalty program to keep guests engaged, but also harnesses the power of its frontline staff. Customer engagement and positive memories are built on the frontline. Uncle Julio’s upped the stakes by offering a fun competition with juicy prizes—including Apple Watches and big screen televisions. Frontline staff was incentivized to learn the program and bring it up to customers early and often. The result? A 50% boost in registrations.

World of Beer Predicts the Future

World of Beer has more than 550 beers on its extensive menu. How do they keep customers intrigued to come in for that next visit? They combine customer surveys, loyalty purchase behavior, and a special collaboration with the Paytronix Data Insights team to come up with a predictive ALEgorithm. The ALEgorithm gives customers a dose of recommended beers to try during their visit. This list is kept up-to-date after each beer purchase, making the customer’s choice to frequent WOB a no-brainer.

What can you do to pull guests into your loyalty loop?

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