Our Favorite C-Store and Restaurant Mobile Apps
As 2021 comes to a close, the Paytronix team took a look at some of our favorite apps from restaurants and c-stores.
2 min read
I love a compelling story. So much so, I majored in English as an undergraduate…and I’m also a member of two book clubs.
When I went back to school for my master’s in business, I realized that these professors cared about stories just as much as my English professors did – they just called it by another name: the customer journey. Traditionally, marketing experts depicted the customer journey in a linear framework, from awareness to advocacy.
In the early 2000s, McKinsey & Co. revolutionized the notion of customer journeys, unveiling a new non-linear shape. Customers, they said, inhabit a journey “loop,” with four discrete stages:
- “The customer considers an initial set of brands, based on brand perceptions and exposure to recent touch points.
- Consumers add or subtract brands as they evaluate what they want.
- Ultimately, the consumer selects a brand at the moment of purchase.
- After purchasing a product or service, the consumer builds expectations based on experience to inform the next decision journey.”
McKinsey shed light on a marketing epiphany: If everything in the customer journey goes well, the customer skips the active evaluation stage next time around, and orbits around a loyalty loop. Think about your favorite consumer products – do you find yourself looking at a wide set of possible brands each time you buy toothpaste? If not, you’re probably in a loyalty loop of your own.
Marketers are empowered to push levers within the customer journey to pull them in to that loyalty loop. At PXUX, I highlighted a few clients who have been able to do just that. For example:
Uncle Julio’s Spices Up Frontline Engagement
This southern brand leverages not only an exciting loyalty program to keep guests engaged, but also harnesses the power of its frontline staff. Customer engagement and positive memories are built on the frontline. Uncle Julio’s upped the stakes by offering a fun competition with juicy prizes—including Apple Watches and big screen televisions. Frontline staff was incentivized to learn the program and bring it up to customers early and often. The result? A 50% boost in registrations.
World of Beer Predicts the Future
World of Beer has more than 550 beers on its extensive menu. How do they keep customers intrigued to come in for that next visit? They combine customer surveys, loyalty purchase behavior, and a special collaboration with the Paytronix Data Insights team to come up with a predictive ALEgorithm. The ALEgorithm gives customers a dose of recommended beers to try during their visit. This list is kept up-to-date after each beer purchase, making the customer’s choice to frequent WOB a no-brainer.
What can you do to pull guests into your loyalty loop?
HuHot Mongolian Grill’s Success with Scoring on National S’mores Day
Before HuHot found Paytronix scoring, the marketing team would segment guests based upon how many visits a person had made in the past year. That...
What Is the Lifeblood of Your Mobile Strategy?
I recently sat down with my fellow product manager, Joel Udwin, to talk about where our worlds collide: integrating mobile at the point of sale. We...
Looking Back at PXUX 2016
For the last few years, I’ve had the pleasure of planning the logistics for PXUX team. Our effort is always rewarded when we look back and recall...
Why PXUX 2016 is the Best Thing Since Sliced Bread
The Paytronix User Experience (PXUX) is only a few weeks away! This two-day, interactive conference will showcase highly impactful marketing programs...
World of Beer’s ALEgorithm Knows What Customers Want to Drink
Craft beer sales are booming.
New Dashboards to Understand Customer Analytics & Improve Your Loyalty Program
Even the most brilliantly conceived loyalty program is only as good as its results. These new dashboards make it so much easier to evaluate them!
Restaurants and c-stores with best loyalty programs run on Paytronix
Paytronix-powered loyalty programs are among the best in the country at keeping customers happy, according to Newsweek‘s annual “America’s Best...
Duffy’s Sports Grill to Explain Secrets of Total Loyalty Immersion
Sandy Nelson to speak at PXUX: Unveiling how Duffy’s culture of loyalty drives70% of all transactions through active loyalty members
Playing the Game: How WOB Bar & Kitchen Gamified Loyalty
Loyalty gamification offers a great way to connect with the growing demographic of young, tech-savvy guests.
Amping Up Campaigns
The 2016 Paytronix User Experience was full of valuable insights – we reviewed program structure, hot promotions, and, most importantly, heard from...
Clients Share Their Awesome Takeaways
On August 24th & 25th Boston was the nexus of leading insights on guest engagement as Paytronix hosted its second annual Paytronix User Experience...
Geofencing Explained
Every marketer has the goal of compelling their customers to live up to their potential. Whether that is through peer measurement tactics like...
JINYA Ramen Bar Spices Up Loyalty and Mobile with Paytronix
The Japanese practice of continuous improvement, or kaizen, is the spirit behind JINYA Ramen’s brand identity. Founded in 2010 and quickly growing,...
Easy Ways to Learn Your Restaurant Customer Retention Rate
You work hard to attract customers, but keeping them is where long-term success begins. A strong restaurant customer retention rate means more loyal...
Why is the Beloved Open Rate Failing Marketers?
A cornerstone of email marketing is testing. Perhaps it’s the day of the week that you send the message, or even the imagery and text inside the...