Skip to the main content.

Platform

What is Paytronix CXP?

Combining online ordering, loyalty, omnichannel messaging, AI insights, and payments in one platform. Paytronix delivers relevant, personal experiences, at scale, that help improve your entire digital marketing funnel by creating amazing frictionless experiences.

A Complete Customer Experience Platform
Online Ordering
Acquire new customers and capture valuable data with industry leading customization features.
Loyalty
Encourage More visits and higher spend with personalized promotions based on individual activity and preferences.
CRM
Build great customer relationships with relevant personal omnichannel campaigns delivered at scale.
Artificial Intelligence
Leverage the most data from the most customer transactions to power 1:1 marketing campaigns and drive revenue.
Payments
Drive brand engagement by providing fast, frictionless guest payments.

Solutions

Paytronix CXP Solutions

We use data, customer experience expertise, and technology to solve everyday restaurant and convenience store challenges.

Contactless Experiences
Accommodate your guests' changing preferences by providing safe, efficient service whether dining-in or taking out.
Customer Insights
Collect guest data and analyze behaviors to develop powerful targeted campaigns that produce amazing results.
Marketing Automation
Create and test campaigns across channels and segments to drive loyalty, incremental visits, and additional revenue.
Mobile Experiences
Provide convenient access to your brand, menus and loyalty program to drive retention with a branded or custom app.

Subscriptions
Create a frictionless, fun way to reward your most loyal customers for frequent visits and purchases while normalizing revenues.
Employee Dining
Attract and retain your employees with dollar value or percentage-based incentives and tiered benefits.
Order Experience Builder
Create powerful interactive, and appealing online menus that attract and acquire new customers simply and easily.

Multi-Unit Restaurant

Loyalty Programs
High-impact customizable programs that increase spend, visit, and engagement with your brand.
Online Ordering
Maximize first-party digital sales with an exceptional guest experience.
Integrations
Launch your programs with more than 450 existing integrations.

Small to Medium Restaurants

Loyalty Programs
Deliver the same care you do in person with all your digital engagements.
Online Ordering
Drive more first-party orders and make it easy for your crew.

Convenience Stores

Loyalty Programs
Digital transformations start here - get to know your guests.
Online Ordering
Add a whole new sales channel to grow your business - digital ordering is in your future.
Integrations
We work with your environment - check it out.

Company

About Paytronix

We are here to help clients build their businesses by delivering amazing experiences for their guests.

Meet The Team
Our exceptional customer engagement innovations are delivered by a team of extraordinary people.
News/Press
A collection of press and media about our innovations, customers, and people.
Events
A schedule of upcoming tradeshows, conferences, and events that we will participate in.
Careers
Support
Paytronix Login

Order & Delivery Login

Resources

Paytronix Resources

Learn how to create great customer experiences with our free eBooks, webinars, articles, case studies, and customer interviews.

See Our Product In Action
E-Books
Learn more about topics important to the restaurant and c-store customer experience.
Webinars
Watch brief videos for tips and strategies to connect with your customers.
Case Studies
Learn how brands have used the Paytronix platform to increase revenue and engage with guests.
Reports
See how your brand stacks up against industry benchmarks, analysis, and research.
Blog
Catch up with our team of in-house experts for quick articles to help your business.

2024 Loyalty Trends Report

Unlock Loyalty’s Full Potential in 2024

1 min read

The Greatest Potential for Improvement

The Greatest Potential for Improvement

At this year’s PXUX I lead about 75 people in a paper airplane making experiment. With simple instructions, “just make a paper airplane that can fly the furthest – no balls of paper” the crowd stepped up to the line one by one to see their work take flight. They were highly competitive.

The shortest distance was actually minus about two feet as the craft took a quick turn in the opposite direction, if you can believe it. The longest distance was about thirty feet. Nearly twenty percent of the aeronautical wonders made it at least twenty feet, while the lion’s share of them made it between one foot and twenty feet. Check out the picture to the left.

I then posed the question, “if you had 15 seconds to choose a paper airplane that was not yours, modify it and launch it, and then measure how much further (or less far) it flew than last time, which would you pick? What if I paid you $10 for every foot further that it goes than last time? And, you have to pay $5 per foot if it doesn’t go as far as last time. Which piece of folded paper would you pick to improve?” 

The incentive is based on your ability to improve upon something. Therefore, you would likely not pick the airplane that flew the furthest – nor would you pick those in the top twenty percent. Your best bet, would be to pick one in the second to fiftieth percentile. Those are the ones with the greatest potential for improvement.

I used this exercise to illustrate the fact that when you’re thinking about the target audience for your loyalty program, it is best to focus on customers between the second to fiftieth percentiles. They hold the most potential revenue for your organization.

Plus, it’s easier to improve the performance of a low frequency guest than a high frequency guest. So, enroll as many lower frequency customers as you can.

The higher the loyalty penetration rate (number of loyalty checks vs total checks), the greater the opportunity you have to influence your members’ behavior. So, keep your loyalty penetration rate high by reminding your front line staff to say to every guest, “are you a member of our program?” Make it simple and convenient to join – your top customers will jump through hoops to join. However, your casual customers won’t. And, use server incentives and contests throughout the year to add new members to your program.

Remember the paper airplanes – it’s the customers who are visiting you sometimes, but not always that have the most potential for lifetime value improvement.

 

 

Restaurant Loyalty Software That Grows Your Brand with Ease

Restaurant Loyalty Software That Grows Your Brand with Ease

A recent William Blair customer engagement survey found that over half of restaurant patrons don’t use restaurant loyalty programs.Only 35% of...

Read More
Loyalty Program Benefits: How Engaged Guests Drive Revenue

Loyalty Program Benefits: How Engaged Guests Drive Revenue

Given that customers expect personalized experiences and offers wherever they go, businesses with advanced loyalty programs see noteworthy increases...

Read More
Loyalty Program Design: Proven Principles to Leverage

Loyalty Program Design: Proven Principles to Leverage

Today, cultivating customer loyalty is both more challenging and crucial than it’s ever been. Designing an effective loyalty program holds the...

Read More