Order & delivery helps Zukku Sushi keep the takeout rolling in temporary ghost kitchen

When the Covid-19 outbreak began forcing restaurants to close their doors to guests, Zukku Sushi faced a unique dilemma: each of its three locations is housed inside a food hall.

With its three restaurants occupying cafeteria-like public spaces, they were among the first eateries to shut down, leaving Zukku’s flagship location in Tampa inaccessible, even to staff. So the restaurant’s leadership got creative.

Ferdian Jap, a partner at Zukku, said he and his partners reached out to a friend in the business – a restaurant owner whose kitchen was underutilized due to the outbreak – and launched their own version of a ghost kitchen. Thanks to their online ordering platform powered by Paytronix, Jap and his partners have been able to keep operations running across all three locations.

“We’ve used Open Dining for a while now,” he said, “so we have a good list of customers that we can market to using the email system. Even though we’re in a completely different location, our customers are still ordering from us and we’re reaching out to them to come support us.”

Zukku used the email addresses collected from previous online orders and a pop-up on its website to direct guests to the new location for takeout and delivery. Jap acknowledged that it has been an adjustment for the chefs to work in a new kitchen alongside the other restaurant’s employees, but the Paytronix Order & Delivery platform has made it easy for them to remove the items that can’t be made without their usual equipment. […]

Spotlight Series: From Beer to Hand Sanitizer

As the restaurant industry deals with massive change, we’re spotlighting the brands that are spreading positive messages and uplifting their customers during this isolating time. Many have lessons to teach us all as they work to foster a deep emotional connection with their community.

Dogfish Head

It was the first thing to disappear from the shelves when the coronavirus started spreading westward, before the flour, the milk and even before the toilet paper.

Hand sanitizer in every form and scent has become a precious commodity, and our typical supply chain couldn’t seem to make enough of it.

Enter Dogfish Head, a brewery in Delaware. Though they’re best known for their ales, Dogfish Head has been distilling spirits in the First State for close to 20 years. Seeking a way to support its local community, the company committed a portion of its operation to making hand sanitizer with gin and Aloe Vera gel.

“I never thought Dogfish Head would be in the sanitizer business. But this is a time of crisis, and necessity is the mother of invention,” says Dogfish Head founder said Sam Calagione. “It is our duty to do what we can to keep as many people safe and healthy in our community.” […]

Spotlight Series: Brands that Give Back

As the restaurant industry deals with massive change, we’re spotlighting the brands that are spreading positive messages and uplifting their customers during this isolating time. Many have lessons to teach us all as they work to foster a deep emotional connection with their community.

Taco Bell & Panera Bread

School meal programs provide children of low-income families with reliable sources of nutrition, but with schools canceled, some families are left wondering how they will fill the gap. Thankfully, large brands like Taco Bell and Panera Bread are launching initiatives to help feed children and enable easy access to food for everyone who needs it.

To make sure students receive meals, the Taco Bell Foundation is donating $1 million to No Kid Hungry. The brand is also teaming up with other restaurants and food distribution networks to donate food and produce to local food banks. And for the greater community, Taco Bell gave out free tacos to all drive-thru guests earlier this week. Similarly, Panera is partnering with the U.S. Department of Agriculture and the Children’s Hunger Alliance to deliver boxed lunches to students. The program will launch in Ohio on April 6th with plans to expand to other states in the future. […]

Spotlight Series: Encouraging Fun at Home & New Traditions

As the restaurant industry deals with massive change, we’re spotlighting the brands that are spreading positive messages and uplifting their customers during an isolating time. Many have lessons to teach us all as they work to foster a deep emotional connection with their community.  

Iron Hill Brewery & Restaurant and Silver Diner

Our lives turned upside down. Between social distancing and staying at home, our lives are quite different from the busy, on-the-go existence that we typically lead. Kids are temporarily out of school, young adults in college have shifted to online classes, and those still fortunate enough to be employed are working from home. To help their customers get through the trapped-at-home blues, Iron Hill Brewery & Restaurant changed its offerings to create an activity that families can do together: cook! 

Iron Hill has make-at-home meals available for curbside pickup. Instead of taking a trip to a grocery store the brand offers three kits filled with high-quality ingredients. They can choose from the “steak and bake”, “fun on a bun”, or  “pizza party”. 

During this time, lots of customers are missing the joy and comfort of dining out and socializing. Iron Hill offers a way to make dining more personal within families by turning a takeout dinner into an experience. […]