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What is Paytronix CXP?

Combining online ordering, loyalty, omnichannel messaging, AI insights, and payments in one platform. Paytronix delivers relevant, personal experiences, at scale, that help improve your entire digital marketing funnel by creating amazing frictionless experiences.

A Complete Customer Experience Platform
Online Ordering
Acquire new customers and capture valuable data with industry leading customization features.
Loyalty
Encourage More visits and higher spend with personalized promotions based on individual activity and preferences.
CRM
Build great customer relationships with relevant personal omnichannel campaigns delivered at scale.
Artificial Intelligence
Leverage the most data from the most customer transactions to power 1:1 marketing campaigns and drive revenue.
Payments
Drive brand engagement by providing fast, frictionless guest payments.

Solutions

Paytronix CXP Solutions

We use data, customer experience expertise, and technology to solve everyday restaurant and convenience store challenges.

Contactless Experiences
Accommodate your guests' changing preferences by providing safe, efficient service whether dining-in or taking out.
Customer Insights
Collect guest data and analyze behaviors to develop powerful targeted campaigns that produce amazing results.
Marketing Automation
Create and test campaigns across channels and segments to drive loyalty, incremental visits, and additional revenue.
Mobile Experiences
Provide convenient access to your brand, menus and loyalty program to drive retention with a branded or custom app.
Subscriptions
Create a frictionless, fun way to reward your most loyal customers for frequent visits and purchases while normalizing revenues.
Employee Dining
Attract and retain your employees with dollar value or percentage-based incentives and tiered benefits.
Order Experience Builder
Create powerful interactive, and appealing online menus that attract and acquire new customers simply and easily.

Multi-Unit Restaurant Customer Experience Platform

Loyalty Programs
High-impact customizable programs that increase spend, visit, and engagement with your brand.
Online Ordering
Maximize first-party digital sales with an exceptional guest experience.
Integrations
Launch your programs with more than 450 existing integrations.

Company

About Paytronix

We are here to help clients build their businesses by delivering amazing experiences for their guests.

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Our exceptional customer engagement innovations are delivered by a team of extraordinary people.
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Paytronix Resources

Learn how to create great customer experiences with our free eBooks, webinars, articles, case studies, and customer interviews.

See Our Product In Action
E-Books
Learn more about topics important to the restaurant and c-store customer experience.
Webinars
Watch brief videos for tips and strategies to connect with your customers.
Case Studies
Learn how brands have used the Paytronix platform to increase revenue and engage with guests.
Reports
See how your brand stacks up against industry benchmarks, analysis, and research.
Blog
Catch up with our team of in-house experts for quick articles to help your business.

2 min read

Family Express Tops It!

Family Express Tops It!

The convenience store chain’s National Pizza Day campaign grows orders by 10x

Making a splash with pizza is a tall order, even in the best of circumstances. But standing out on National Pizza Day? That’s a whole different level.

Family Express ran a hyper-personalized digital marketing campaign powered by Paytronix Loyalty to introduce guests to their pizza – and keep them coming back. The campaign helped the convenience store brand reach record numbers for daily pizza orders, achieved sustained lift, and earned deeper guest loyalty.

With 81-units, Family Express is well-known for providing great service to its guests, but also for its food offerings. The brand recently rolled out bean-to-cup coffee and high-end tea on top of its custom food offerings like bakery items made in-house.

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But only 30 units offer Cravin’s to Order, which includes hot foods like pizza, boneless wings and breakfast items. And the pizza is far from off-the-shelf.

When National Pizza Day rolled around, they wanted to offer a deal that would not only introduce guests to their pizza, but would keep them coming back. The offer was simple: 2 XL pizzas for $12. But it’s the rest of the work that made this deal break through.

Using Paytronix Loyalty, the Family Express marketing team segmented its audiences to find those who they could hit with the right message at the right time. By looking just at those who visited one of the locations with Cravin’s to Order, or a nearby store, within the last 60 days, they avoided frustrating those who couldn’t partake in the deal.

To top it all off, they chose not to run any in-store signage. In other words, this was a test of how well the digital marketing program could drive on its own.

On National Pizza Day, they broadcast the offer as an app notification and orders began trickling in. But it was a 2pm email that triggered a flood of orders.

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“It was the best kind of mayhem, and our people did an amazing job in the kitchens keeping up with the demand” said Thierry Lyles, Head of Digital Marketing for Family Express. 

A few hundred open orders flowed through within the first 90 minutes. When it was done, Family Express had nearly 10 times the number of typical daily orders – an all-time high. The benefit spilled over beyond pizza, with add-on purchases raising the average ticket price to $18.  Mobile ordering accounted for most of the traffic, with 70% of online orders coming in through that channel.

The story of Family Express’s National Pizza Day extends past its holiday debut. Today, the brand’s benefiting from a 10% sustained lift from the previous month’s digital sales. Pizza fans who may have visited at the word of a good deal, are sticking around for the value of the loyalty program.

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