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Platform

What is Paytronix CXP?

Combining online ordering, loyalty, omnichannel messaging, AI insights, and payments in one platform. Paytronix delivers relevant, personal experiences, at scale, that help improve your entire digital marketing funnel by creating amazing frictionless experiences.

A Complete Customer Experience Platform
Online Ordering
Acquire new customers and capture valuable data with industry leading customization features.
Loyalty
Encourage More visits and higher spend with personalized promotions based on individual activity and preferences.
CRM
Build great customer relationships with relevant personal omnichannel campaigns delivered at scale.
Artificial Intelligence
Leverage the most data from the most customer transactions to power 1:1 marketing campaigns and drive revenue.
Payments
Drive brand engagement by providing fast, frictionless guest payments.

Solutions

Paytronix CXP Solutions

We use data, customer experience expertise, and technology to solve everyday restaurant and convenience store challenges.

Contactless Experiences
Accommodate your guests' changing preferences by providing safe, efficient service whether dining-in or taking out.
Customer Insights
Collect guest data and analyze behaviors to develop powerful targeted campaigns that produce amazing results.
Marketing Automation
Create and test campaigns across channels and segments to drive loyalty, incremental visits, and additional revenue.
Mobile Experiences
Provide convenient access to your brand, menus and loyalty program to drive retention with a branded or custom app.
Subscriptions
Create a frictionless, fun way to reward your most loyal customers for frequent visits and purchases while normalizing revenues.
Employee Dining
Attract and retain your employees with dollar value or percentage-based incentives and tiered benefits.
Order Experience Builder
Create powerful interactive, and appealing online menus that attract and acquire new customers simply and easily.

Multi-Unit Restaurant Customer Experience Platform

Loyalty Programs
High-impact customizable programs that increase spend, visit, and engagement with your brand.
Online Ordering
Maximize first-party digital sales with an exceptional guest experience.
Integrations
Launch your programs with more than 450 existing integrations.

Company

About Paytronix

We are here to help clients build their businesses by delivering amazing experiences for their guests.

Meet The Team
Our exceptional customer engagement innovations are delivered by a team of extraordinary people.
News/Press
A collection of press and media about our innovations, customers, and people.
Events
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Careers
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Resources

Paytronix Resources

Learn how to create great customer experiences with our free eBooks, webinars, articles, case studies, and customer interviews.

See Our Product In Action
E-Books
Learn more about topics important to the restaurant and c-store customer experience.
Webinars
Watch brief videos for tips and strategies to connect with your customers.
Case Studies
Learn how brands have used the Paytronix platform to increase revenue and engage with guests.
Reports
See how your brand stacks up against industry benchmarks, analysis, and research.
Blog
Catch up with our team of in-house experts for quick articles to help your business.

2 min read

These Restaurants Are Selling More Gift Cards Than Ever. Here’s Why.

The great thing about selling gift cards is that it’s about more than making a gift of a nice meal – it’s about giving someone a great experience. Full-service restaurants know this, and they’ve realized that gift cards are an ideal way to turn first-timers into regulars… and regulars into brand ambassadors. Because gift cards, after all, always bring customers back to the brands they love.

So how do restaurants go about winning gift card sales? Do they take a one-size-fits-all approach? Or is their strategy to get a little more targeted and a little more nuanced? Let’s take a look.

A Remarkable Recovery

The pandemic was catastrophic for the restaurant industry… but the numbers show it’s making a strong recovery. According to the Restaurant Gift Card Report: 2023 from Paytronix, gift card sales at full-service restaurants have staged a remarkable comeback from the worst depths of the pandemic. Year over year since 2021, both revenue from gift card sales and total cards sold at full-service restaurants increased, by 12% and 10%, respectively. This is especially interesting when compared with the numbers for quick-service restaurants, whose gift card sales actually declined (despite weathering the pandemic better overall).

FSR_Sold_by_Year-1

Moreover, revenue from gift card sales at full-service restaurants has increased since 2019, although the number of cards sold at full-service restaurants has yet to hit pre-pandemic levels, with one exception: fine dining.

The Impact of Inflation

The majority of card sales at full-service restaurants are for $20, $25, $50, and $100 cards. As compared to 2019, the percentage of $50 and $100 cards sold has risen, while the percentage of $20 and $25 cards sold has fallen, indicating that inflation has pushed up the cost of a dining experience at these restaurants. On the whole, guests have responded in positive correlation with higher prices.

How They’re Winning Sales

Full-service restaurants have broken out every trick in the book to drive gift card sales. One evergreen, can’t-miss tactic that has consistently driven bigger results is the flash sale. Flash sales have worked particularly well for Duffy’s Sports Grill, a Paytronix client headquartered in Palm Beach County, Florida; their holiday gift card sales (during which physical gift cards are offered along with bonus dollars) have delivered incredible results. The results were especially dramatic in 2021: on flash sale days, sales increased by up to 10.9 times the daily average.

Load_Holiday_Digital-1536x666-1

Don’t Forget Digital

Digital sales are also a critical tool in the toolbox. Digital gift card sales have seen a 12% increase in revenue year over year, and are often more valuable than physical cards, due to added perks and incentives from digital sales. During the holiday season, Cyber Monday continues to see the highest sales of any day during the holiday period from Black Friday to Christmas Eve. Even though digital cards represent just 12% of the gift cards sold between Black Friday and Christmas Eve, their sales have increased over 70% since 2019.

Would you like to know more? Just download the Restaurant Gift Card Report: 2023 from Paytronix FREE today.

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