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Platform

What is Paytronix CXP?

Combining online ordering, loyalty, omnichannel messaging, AI insights, and payments in one platform. Paytronix delivers relevant, personal experiences, at scale, that help improve your entire digital marketing funnel by creating amazing frictionless experiences.

A Complete Customer Experience Platform
Online Ordering
Acquire new customers and capture valuable data with industry leading customization features.
Loyalty
Encourage More visits and higher spend with personalized promotions based on individual activity and preferences.
CRM
Build great customer relationships with relevant personal omnichannel campaigns delivered at scale.
Artificial Intelligence
Leverage the most data from the most customer transactions to power 1:1 marketing campaigns and drive revenue.
Payments
Drive brand engagement by providing fast, frictionless guest payments.

Solutions

Paytronix CXP Solutions

We use data, customer experience expertise, and technology to solve everyday restaurant and convenience store challenges.

Contactless Experiences
Accommodate your guests' changing preferences by providing safe, efficient service whether dining-in or taking out.
Customer Insights
Collect guest data and analyze behaviors to develop powerful targeted campaigns that produce amazing results.
Marketing Automation
Create and test campaigns across channels and segments to drive loyalty, incremental visits, and additional revenue.
Mobile Experiences
Provide convenient access to your brand, menus and loyalty program to drive retention with a branded or custom app.

Subscriptions
Create a frictionless, fun way to reward your most loyal customers for frequent visits and purchases while normalizing revenues.
Employee Dining
Attract and retain your employees with dollar value or percentage-based incentives and tiered benefits.
Order Experience Builder
Create powerful interactive, and appealing online menus that attract and acquire new customers simply and easily.

Multi-Unit Restaurant

Loyalty Programs
High-impact customizable programs that increase spend, visit, and engagement with your brand.
Online Ordering
Maximize first-party digital sales with an exceptional guest experience.
Integrations
Launch your programs with more than 450 existing integrations.

Small to Medium Restaurants

Loyalty Programs
Deliver the same care you do in person with all your digital engagements.
Online Ordering
Drive more first-party orders and make it easy for your crew.

Convenience Stores

Loyalty Programs
Digital transformations start here - get to know your guests.
Online Ordering
Add a whole new sales channel to grow your business - digital ordering is in your future.
Integrations
We work with your environment - check it out.

Company

About Paytronix

We are here to help clients build their businesses by delivering amazing experiences for their guests.

Meet The Team
Our exceptional customer engagement innovations are delivered by a team of extraordinary people.
News/Press
A collection of press and media about our innovations, customers, and people.
Events
A schedule of upcoming tradeshows, conferences, and events that we will participate in.
Careers
Support
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Order & Delivery Login

Resources

Paytronix Resources

Learn how to create great customer experiences with our free eBooks, webinars, articles, case studies, and customer interviews.

See Our Product In Action
E-Books
Learn more about topics important to the restaurant and c-store customer experience.
Webinars
Watch brief videos for tips and strategies to connect with your customers.
Case Studies
Learn how brands have used the Paytronix platform to increase revenue and engage with guests.
Reports
See how your brand stacks up against industry benchmarks, analysis, and research.
Blog
Catch up with our team of in-house experts for quick articles to help your business.

2 min read

Gift Card Programs for Restaurants: The 2018 Annual Report

Gift Card Programs for Restaurants: The 2018 Annual Report

For restaurants, gift card programs represent a major opportunity for increased income, increased customer engagement, and increased audience size. But it can be hard to know how a restaurant’s gift card program is measuring up without comparable data.

So, to help restaurants learn how to sell more gift cards, including information about exactly how gift card programs for restaurants can be tracked and measured, you can find all of the most important gift card program details right here.

Restaurant Gift Card Sales Trends

In every restaurant segment, gift cards sales continue to increase year after year. And, while the sales channel (corporate versus in-store versus third-party), it’s worth noting that the breakdown of the third-party sellers is especially interesting. It turns out that discount and third-party retailers help boost sales and contribute to a healthy gift card program.

The report also includes a breakdown of how much value is loaded onto gift cards by type of restaurant.

Since holidays often represent a large peak for restaurant gift card programs, the report also includes an analysis of holiday gift card sales versus non-holiday gift card sales, as well as holiday gift card sales by date in both November and December.

To read more about restaurant gift card sales trends, download this free report.

Restaurant Gift Card Redemption Trends

Of course, selling gift cards is really only half of a restaurant gift card program story. The redemption of the gift cards represents an opportunity for upselling and building loyalty, but can also be challenging when it comes to attribution and overall planning. 

In this report, you will see a break out of the percentage of gift cards that are actually redeemed by their recipients, as well as the number of days it takes those recipients to redeem them. 

The redemption percentage also varies among different types of restaurants—quick service, fast-causal, casual dining, and fine dining—and the lowest redemption percentage will likely come as quite a surprise. And, in fact, the percentage difference between the type of restaurant with the top percentage of redemption and the type with the lowest is a full 24%.

To see the percentage break down—as well as see the statistics for redemption by channel and tips for fraud prevention—download this free report.

How to Sell More Gift Cards

The report wraps up with two case studies to give a few examples of successful gift card programs for restaurants and help spark a few ideas for your own programs.

In the first case study, we reveal how Grotto Pizza drove multiple visits from each gift card purchase, increased the average size of the gift card purchase, increased gift card sales overall, and also increased visits during its typical off-season.

In the second case study, we explore what it takes to actually transfer a gift card program from one processor to another. When Zaxby’s learned that their gift card software provider would no longer process gift cards, it was faced with finding a new gift card provider. To its surprise and pleasure, the transition was smoother and faster than it expected, and also simplified its accounting procedures.

Read all of the details of each case study in this free report.

Planning for Gift Card Program Success in 2019

The best time to start planning for a successful restaurant gift cards program is…as soon as possible! Download this free report to see exactly how gift card sales and redemptions have stacked up in the past. Plus, get ideas and tactics to ensure your own gift card program is strong throughout 2019 and beyond.

Click here to download the “Annual Gift Card Sales Report: 2018” for free right now.

5 Must-Haves for a Successful Brand Loyalty Program Launch

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Loyalty Trends 2024: Operators Move Beyond One-Size-Fits-All Messaging

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Key Takeaway: Effective communication is the key to unlocking the full potential of your guest loyalty program. With the right messaging, you can...

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